Author Archive

0:00
welcome back to Callahan’s corner where
0:01
you ask the questions we had some live
0:03
right here on Facebook got special uh
0:05
guest host here Dylan from the simple
0:06
growth team uh Dylan was not only uh our
0:09
first client but actually one of our
0:11
first team members um who actually has
0:13
gone out and mastered the skills of
0:15
service autopilot and scale the seven
0:16
figure lawn care and snow removal
0:18
business up in Sudbury Ontario um so I
0:21
was trying to mix up a little bit uh so
0:22
everybody is not just watching me
0:24
provide the content but with our team of
0:25
almost 30 full-time people now uh going
0:28
to get some of the simple grow team on
0:29
here to kind of expose some of the bench
0:31
and some of the skill set that we can
0:32
provide so had a question that was
0:34
submitted here I’m going to take a quick
0:36
look at it uh and read it but it was
0:39
around a V3
0:41
um estimate form here so
0:46
it says does anybody know if it’s if
0:48
there’s a possibility that I can connect
0:49
service autopilot to my web web page
0:51
curious uh when someone sends her
0:54
information for bid requests could it
0:55
all get entered in so uh there’s
0:58
automatically a lead in the system so uh
1:01
great question by um Matthew and uh
1:03
Dylan we’re gonna be jumping into this
1:05
but uh there is a bit of a confusion now
1:08
that there’s a V2 and a V3 website form
1:10
or forms in himself so there’s V2 V3 uh
1:14
we’re recommending as a company right
1:16
now for probably your website lead CAD
1:17
for using a V3 uh but for your on-site
1:21
estimate forms and things that are
1:22
interacting with your cruise uh as it
1:25
lays right now we’re gonna be using
1:26
those as V2 because they’re accessible
1:28
in the Legacy app so uh Dylan without
1:31
any delay really do you want to hop in
1:32
and kind of just break down the basics
1:34
of a V3 website lead capture
1:36
yeah for sure and I guess the main point
1:38
right off the bat is like yes you can
1:40
have a form that will primarily go on
1:43
your website and replace like a
1:44
WordPress form or whatever you might
1:46
have on there
1:48
um so that those leads can come directly
1:49
into service autopilot with no Double
1:51
Entry
1:53
um a lot of people are just accustomed
1:55
to having that just go right to their
1:56
email
1:57
they read their email they type it into
1:59
service autopilot you definitely don’t
2:01
need to do them so I’m in the marketing
2:04
forms section here and this is a V3 form
2:09
when you hit on the top right there’s a
2:11
little add form button
2:13
it brings you to this screen here but
2:15
it’ll actually prompt you to say like do
2:17
you want to just start with a template
2:19
of a form that that we’ve kind of
2:21
already created now this one’s not bad
2:24
and we can start with this template it
2:26
is a multi-page form which I know some
2:29
people don’t necessarily love but that’s
2:31
okay we can tweak it from there
2:33
so if you hit next down here then it’ll
2:38
prompt you to say do you want to rename
2:40
this form
2:41
I mean we can just put demo beside it
2:43
for now
2:46
and now it brings you to basically the
2:49
form editor
2:50
one thing that I thought was kind of
2:52
confusing when I first started using
2:54
these types of forms was the pages are
2:56
actually down here so what you see here
2:58
is not the the entire form
3:01
um when you when you first start out
3:02
you’re in the design section once the
3:04
form is actually designed the way you
3:06
want it then you kind of do some final
3:08
configurations
3:11
um we’ll get to that in a second and
3:13
then the third and final step is you
3:15
actually publish the form and that gives
3:18
you like the final code that you can
3:19
kind of copy and paste and put on your
3:21
website so it seems like a lot of steps
3:23
but once you have it down pad it’s
3:25
sometimes a you know couple minute
3:27
process at most
3:30
Mike I don’t know about you but I don’t
3:32
necessarily love the multi-step form
3:34
expially for like a website
3:37
um
3:38
so I’m actually going to click uh on on
3:41
here
3:43
and I’m going to delete the additional
3:46
pages
3:48
yeah I agree that they’re doing for sure
3:50
the multi-step
3:51
um experience for most thing most things
3:53
we’re doing is probably not ideal the
3:55
only place you may want to use that is
3:57
maybe for a um a cold lead capture
4:00
semi-warm lead capture off like a
4:02
Facebook ad or something like that where
4:03
you can go in and capture at least first
4:05
name last name and email
4:06
um so that’s getting registered in the
4:08
system yeah usually off your website
4:09
you’re going to want it one quick form
4:12
yeah and alternatively if you’re
4:13
drowning with leads and you can’t even
4:15
keep up with the amount of leads you
4:16
have well a multi-step form might make
4:18
sense where you’re like weeding out the
4:20
leads and saying what’s your budget do
4:22
you have a forty thousand dollar budget
4:23
for this patio if not
4:25
we’re not a good fit stuff like that but
4:28
if you just want to capture the leads
4:29
quickly you don’t necessarily want them
4:31
to go through three or four pages if
4:33
necessary
4:35
so I just renamed this field up here
4:38
when you click on a field the editing is
4:41
off to the left hand side here so if we
4:44
wanted to you know change any text here
4:46
we would just do that right here
4:49
now these are the actual fields that are
4:53
basically going to map to an actual
4:56
field in the client screen
4:59
or lead screen so when someone once this
5:03
form is already when someone types in
5:05
you know Dylan in here for their first
5:07
name that’s what’s going to filter over
5:10
and map over to the the first name
5:12
section when you’re adding a client so
5:14
that you don’t need to retype any of
5:16
this so this one’s fine first name last
5:19
name
5:20
contact email that might be a little
5:23
weird we might just want that to say
5:25
email that’s a little bit more common
5:27
yeah and if they’re using a V2 form
5:29
Dylan this is a necessary step so V3
5:32
kind of pre-maps a lot of this for you
5:34
yep exactly so I do I do really like
5:37
that about V3 now this might look really
5:40
weird on your website the way that that
5:42
these fields are very very small so I
5:44
won’t necessarily get into it right now
5:46
but you can increase the length or the
5:50
the width I guess of these fields if
5:52
you’d like for now we’ll just keep them
5:54
as they are
5:56
um but sometimes when you take this and
5:58
put on your website it’s going to look
6:00
kind of like really really skinny
6:01
instead of filling out to the the full
6:03
width of whatever kind of box you copy
6:06
and paste the code into
6:08
so obviously this isn’t all the
6:10
information that we need we probably
6:12
want to know what what’s their address
6:13
what services they’re interested and
6:15
things like that so you would just
6:17
basically click on this last one here
6:20
and then we’re going to add some some
6:22
additional fields
6:24
so we are probably going to want at
6:27
least address
6:29
and what it asks you what type of
6:32
address this is I mean presumably we
6:34
want their service address right we want
6:37
to know where we’re I’m actually going
6:39
to be potentially performing the service
6:42
um so it basically fills it all in here
6:44
for you if you want to double check and
6:46
make sure that it’s mapping to the right
6:48
area which it is already then that’s
6:51
great
6:52
we probably also want to make this a
6:54
required field we don’t want people just
6:56
putting in their name uh an email and
6:58
then we got to say hey where do you live
7:01
so we can kind of make all of these
7:02
required
7:09
and these ones already are required they
7:11
got the little asterisks beside it
7:15
and it says postal code if you want to
7:17
change that to zip code you can post the
7:19
code that’s what we call it in Canada
7:21
anyway so that that’s fine by me and
7:24
then the last thing is or usually this
7:27
is the last thing anyways we’ll usually
7:29
want to do
7:31
um
7:32
not multiple choice uh checklist
7:36
so like I made a error here very easy to
7:39
kind of fix that just by clicking on it
7:41
and then hitting delete
7:43
and then the checklist here is where
7:46
we’re going to prompt them to actually
7:47
choose the services that they want to
7:49
quote for
7:50
so normally what we’ll do is we’ll kind
7:52
of replace this and say you know
7:55
Services you are interested in
7:59
something along those lines you know
8:01
everybody kind of wants it named a
8:03
little a little differently
8:04
and usually I’ll kind of get rid of that
8:08
secondary option just to keep it as
8:09
clean as possible
8:11
and then if you scroll down here on the
8:13
left I will probably want to make that
8:16
required
8:17
don’t necessarily need to map it
8:19
anywhere per se
8:21
but we definitely do want to change the
8:23
generic options here so I’ll just do it
8:26
kind of what my services were but it
8:28
might be
8:29
lawn mowing
8:31
fertilizer and meat control
8:37
third cleanup
8:40
and maybe
8:41
you know removal and then you might want
8:45
to include a fifth one or however many
8:48
services you have include one extra one
8:50
that just says other
8:52
because people will have kind of Oddball
8:53
requests that you just want to make sure
8:55
they don’t
8:56
bounce off your website because you
8:58
didn’t have an other section so
9:01
um and then usually if you’re going to
9:02
have another section you probably want
9:04
to have one final field here and that
9:07
would be like a paragraph feel there
9:09
maybe it’s a long text entry yeah long
9:12
long text entering so you probably just
9:16
want to have like renate rename this to
9:18
something like other or comments
9:22
something like that or you know service
9:24
details
9:30
and that will allow them to you know if
9:33
they want to add any additional comments
9:35
they can do that there
9:37
um
9:38
if you want to change what this submit
9:40
button says you can just by clicking on
9:43
the button so you might want to say get
9:44
your free quote no
9:47
whatever you’d like it to be and I think
9:50
you can change the color and stuff like
9:51
that so if you want to kind of brand it
9:53
up to what your branded colors are
9:56
that’s great
9:58
um
9:58
next thing is you’ll actually want to go
10:02
over to the
10:04
configure section I believe it
10:06
automatically saves this as you’re
10:08
working but probably a pretty good habit
10:10
to get into just hit that save draft
10:12
button down there
10:15
um
10:16
so
10:18
you know if you’re doing
10:20
um
10:21
conversion tracking on your website you
10:23
might want to redirect them to like a
10:25
web page like a thank you page or
10:26
something but for simplicity’s sake
10:28
we’ll just leave it like this so when
10:30
they submit this form eventually this is
10:31
going to be on your website the lead or
10:34
the prospect is going to see this
10:36
message
10:37
so pretty common feature of a form on a
10:40
website
10:41
email notifications here this is
10:43
important
10:45
what do you want to happen when someone
10:46
submits this form you probably want to
10:48
get an email saying you know
10:50
Bob Jones just submitted an estimate
10:52
especially if you’re driving around
10:53
you’re not going to be on service
10:54
autopilot all the time so you would
10:57
actually add a notification here and it
11:00
could just be like a custom email
11:03
recipient I’ll send this to Bill
11:07
and
11:09
you could kind of just say it’s coming
11:11
from you know
11:13
oops I clicked off of there definitely
11:17
don’t want to do that
11:21
so you have to say who it’s coming from
11:22
which is a little weird you could just
11:24
say you know simple growth quote request
11:26
form something like that and then you do
11:29
need to put an email and there’s the
11:31
there’s the cat the cat is back
11:35
um so you do need to put an email where
11:36
it’s actually coming from
11:38
and then you do need to put a subject
11:40
line as well so usually that’ll just be
11:42
like website book form
11:44
and you know something like you for
11:47
receive a new estimate request
11:51
but something like that so that the
11:53
email that you receive with this
11:55
information actually makes sense and
11:57
then you’re going to hit save
12:07
and that’s the email notification you
12:09
can always click back in there and edit
12:11
it a little bit that’s that’s no problem
12:13
this right here though is specifically
12:15
what the um the person who asked the
12:19
question is is going to want to to look
12:21
at so this is where
12:23
you’re basically telling service
12:25
autopilot when someone submits this form
12:27
if they don’t already exist in my system
12:29
create them in my system so it might not
12:32
seem like a huge deal but manually
12:35
entering each one of these leads does
12:36
take you know 30 seconds if you’re doing
12:40
500 a thousand quote requests a year
12:42
that is just like monotonous time that
12:45
you can get back by by doing this task
12:46
once and for all yeah so this is
12:48
definitely the way to tackle it so I’m
12:50
glad you brought this up because this is
12:52
the part that everybody misses and ends
12:53
up sitting on your my day screen you
12:54
gotta do double entry
12:56
exactly so kind of like the default
12:59
things what it’s saying here is what
13:00
what is the matching criteria at what
13:02
point should service autopilot say don’t
13:04
add this person again they already exist
13:07
in the field in the system so for
13:10
example if Mike Callahan fills out this
13:12
form and Mike Callahan already exists in
13:14
the system based on how this is
13:16
currently set up it would say
13:18
I don’t need to create another Mike
13:20
Callahan where that becomes an issue
13:22
though is if we got two people named
13:25
Mike Callahan with two in your trouble
13:27
emails two totally different addresses
13:30
well now we might have just overridden
13:34
you know another Mike Callahan with this
13:36
Mike Callahan so you do want to have
13:38
typically at least one more field in
13:42
here and that would be the email so that
13:44
if you have two people with the exact
13:46
same name you know Mike Smith
13:49
um
13:49
but they have different emails
13:51
it would say oh this is a new person and
13:54
we’re going to create another person in
13:55
your system as a lead
13:57
so you can get a little bit more
13:59
granular with it if you wanted by saying
14:00
well
14:01
what if my Callahan has multiple
14:04
properties like rental properties that
14:06
we want to get serviced well if he
14:08
submits another quote request for a
14:10
different property
14:12
we might want to have an address field
14:15
in here that says all four of these
14:17
things need to match in order for
14:19
service autopilot to say this is the
14:22
same contact
14:24
that makes sense I appreciate you
14:26
hopping on here dealing with me and uh
14:27
breaking this down is there anything
14:28
else we need to know before we hop onto
14:31
the team call but I I think this is
14:32
probably an eye-opener for a lot of
14:33
folks that have not seen a V3 form
14:35
actually configured yeah last thing is
14:37
you probably want like a my day
14:39
notification so when this quote request
14:41
gets submitted um you’re probably going
14:43
to want to turn that on so that you can
14:45
see those notifications right on your my
14:47
day screen because you might not be
14:48
checking your email 24 7.
14:50
and then last but not least you’re going
14:53
to want to publish this form
14:55
so there’s a couple fields in the form
14:57
that I didn’t map like such as what
14:59
services you wanted a quote for that
15:02
information is just going to exist in
15:03
the form itself it’s not really going to
15:05
map anywhere on the the client file
15:08
typically
15:09
but so These Warnings aren’t sometimes
15:11
they are beneficial but these you can
15:13
kind of just disregard it’s I knew these
15:16
weren’t mapped anywhere
15:17
but you want to go to form options here
15:20
and when you hit publish
15:25
sometimes it takes a second
15:29
says your form has been saved and
15:31
published now we can actually take these
15:34
codes and it gives you a couple
15:35
different options and copy and paste
15:36
that and put it on your website wherever
15:38
you’re hosting your website so the most
15:40
common one that we recommend is this
15:42
actual embedded form just so that when
15:45
we copy and paste this we put it on the
15:46
website you don’t need to repeat this
15:48
process ever again if you want to change
15:51
your form
15:52
maybe you add another service well you
15:55
would just come into this form add the
15:57
option in here and then
16:01
come back here hit publish again and
16:03
that would actually automatically update
16:05
on your website
16:06
that’s one of the biggest issues
16:10
yeah so hopefully that was helpful and
16:12
if you do have any more questions about
16:14
that form just comment on the video or I
16:16
think Mike’s going to include a link
16:19
sgscall.com and we can chat more about
16:22
it absolutely yeah if any questions uh
16:24
around this or anything else in your
16:25
business check us out at
16:27
sgscall.com for free business analysis
16:29
or software analysis uh once again we’ll
16:32
see again on Callahan’s corner you ask
16:33
the questions we had some live right
16:34
here on Facebook Dylan and Mike on our
16:36
way to the weekly leadership meeting

0:00
are you asking questions Ransom live
0:01
right here on Facebook been a lot of
0:03
talk about emails and estimates going to
0:07
the spam folder and potential leads and
0:09
clients not getting the communication
0:11
from your business that you need to get
0:13
in their hands via email well uh there’s
0:16
a lot of misconceptions of why this is
0:19
happening and I’m about to
0:21
um literally demystify why this is
0:23
happening in a lot of your
0:26
um companies if you’re having issues
0:28
with email deliverability believe it or
0:29
not it has nothing to really do with the
0:31
software itself or their sender
0:34
reputation
0:35
um we work with service autopilot as a
0:37
certified advisor their user sending uh
0:40
ratings actually really really uh well
0:42
they meet from my understanding with the
0:44
email provider that sends these uh
0:47
emails and
0:49
it’s really dialed in this is something
0:51
to have a handle on uh the concern is
0:53
that the end user being us as consumers
0:56
contractors uh are unaware of some of
0:59
the simple steps we need to take so I’m
1:01
going to take the next few minutes and
1:02
actually talk about uh something that’s
1:04
not really sexy or exciting uh DNS and
1:07
SPF records
1:08
um but that’s really really important
1:10
I’m going to break down in just simple
1:11
layman terms what it is and what you
1:12
need to do to fix it in addition I’m
1:15
going to give you a link to a uh article
1:17
out of our help desk from simple growth
1:19
how to actually go in and connect uh the
1:21
DNS SPF records in service autopilot for
1:23
yourself and I’m going to hop into an
1:26
additional CRM that we use called keep
1:27
which used to be previously in Fusion
1:29
soft and I’m going to break down the top
1:31
seven or eight things that you need to
1:33
be looking at when you build email
1:34
content for email deliverability
1:38
um to your current leads and clients and
1:41
a lot of people ask what’s the
1:42
difference between simple growth and
1:44
some of the other providers out there
1:46
doing done for you marketing or done for
1:48
you automations well uh in the next few
1:50
minutes you’re gonna definitely see the
1:51
difference because when we go out and
1:53
write all your email copy and your text
1:55
message copy
1:57
um particularly as well as call scripts
1:59
um it’s done for you in the Box hitch
2:01
them but we don’t only just do that we
2:03
go in and actually check the email
2:06
deliverability and make sure it’s not
2:08
going to be flagged to spam
2:10
um and that’s the key thing and I’m
2:11
going to show you how to do it yourself
2:12
here over the next few minutes so
2:14
without any further delay I’m going to
2:15
open up the screen here
2:17
and talk about this so uh Tech Tweeter
2:21
had a great diagram I didn’t want to
2:22
recreate the wheel if it’s already out
2:23
on the internet uh so this actually
2:25
probably will bring a little more
2:26
credibility to me to actually drawing
2:28
this out on a uh Google slide sheet or
2:31
Lucid chart uh but what we’ve got here
2:34
is
2:35
uh what’s happening here is you are the
2:37
sender you’re sending your email here
2:40
um and it’s going out to this inbound
2:42
mail server and it’s looking up the SPF
2:45
at the DNS server and kicking it back
2:48
what you are doing is hopefully if you
2:51
have your SPF DNS record set that you’ve
2:54
given service autopilot basically the
2:57
permission to send on your behalf and
2:59
the other email providers are going to
3:01
recognize this is a credible source so
3:03
if it’s recognized here
3:05
um plus the reputation date of the
3:07
sender which essay has really good
3:08
sender information it’s going to go
3:11
either in the inbox spam quarantine or
3:13
blocked
3:14
um what we’re seeing here is a lot of
3:16
our estimates and emails if we have not
3:18
taken this essential step and this is
3:21
something that uh simple growth as an
3:23
expert in email deliverability and
3:25
automations uh has been teaching and
3:28
talking to all our clients about for
3:30
probably the last four and a half
3:31
probably five years so this is nothing
3:34
new
3:35
um so there is a difference when you go
3:37
out and work with someone they need to
3:40
be telling you about these things since
3:41
I’m here to basically demystify what
3:44
needs to be done even if you’re not
3:45
working with simple growth because in
3:46
the mindset of abundance this needs to
3:48
happen this is why people are not
3:50
getting their estimates out they’re not
3:51
getting their invoices out sometimes and
3:53
getting delivered
3:54
um so right from Tech Tweeter here
3:57
why is SPF important
4:00
um SPF is a senate centers policy
4:03
framework extremely important for
4:04
protecting your domain from being used
4:06
for fraudulent and email activities so
4:08
we need to go in and actually register
4:10
these for these to work SPF is a type of
4:12
domain service DNS record that
4:14
identifies which mail servers are
4:17
allowed to send emails from your domain
4:19
so we are going in and allowing service
4:23
autopilot to send emails from our domain
4:26
so simple growthsystems.com that domain
4:29
for me and why we do this it helps
4:31
prevent someone from spoofing your
4:33
domain and sending out malicious emails
4:35
which would not be good and I’ve seen
4:37
this in the past so we need to register
4:40
um those those things and SPF can help
4:42
prevent your emails from being marked as
4:44
spam sounds familiar correct we are
4:46
being marked in spam or not actually
4:48
getting there if we haven’t registered
4:50
this so it’s very very essentially we do
4:52
this so by adding SPF record to your DNS
4:55
you are essentially telling the
4:58
receiving mail server that this is where
5:01
my email comes from your Contracting
5:03
Company
5:04
um and that other mail servers claiming
5:07
to send emails from your domain is
5:09
fraudulent so once again once we have
5:11
gone in
5:12
we have registered with the service
5:15
autopilot
5:16
uh in SPF DNS records
5:20
the the mail services oh it’s good we’re
5:22
going to go through with the good
5:24
reputation we’re going to get in the
5:25
inbox this is why some of those emails
5:27
are going to spam or bouncing basically
5:29
getting blocked so we need to get that
5:31
DNS SPF record so the good news is in
5:34
the chat I am going to give you a link
5:36
to setting up your business email
5:37
addresses for use by service autopilot
5:40
so this was an article that we wrote two
5:42
years ago like I said we’ve been telling
5:44
our clients about four or five four to
5:46
five years ago when we really started
5:48
automating on service autopilot as a
5:50
certified advisor so this is going to
5:52
give you the step-by-step directions you
5:53
don’t need to be a simple growth client
5:55
um to do this but we’re going to give
5:57
you this here and I’m going to put that
5:58
in the chat after the live event uh next
6:01
thing I want to show you though is what
6:02
does this all mean
6:04
um so outside of service autopilot
6:07
um and and keep which used to be
6:09
Infusionsoft is where we first started
6:10
cutting our automation teeth
6:13
um so what is the most common triggered
6:15
messages for their spam Checkers I can
6:17
go in here and this is an email that we
6:19
wrote for the simple growth masterminds
6:21
for our live event in August 2023 uh
6:24
where we teach eight big eight figure
6:26
business
6:27
um methodology and actually Workshop it
6:29
uh what keep has actually done is off to
6:31
the left here there’s a Spam area so
6:33
when I go to create a email
6:36
um I can hit this and based on what I
6:39
have in here
6:41
for this actual email
6:44
this built-in spam Checker will actually
6:46
tell me the deliverability so obviously
6:48
we’ve tested this
6:50
um and this email had I think about an
6:52
85 open rate
6:54
um and almost a 10 click-through rate
6:56
but part of the reason why the simple
6:58
growth automations internally and the
7:00
ones we build for our clients work so
7:01
well is we go through this process and
7:05
do a Spam checking and deliverability
7:07
process now the good news is you don’t
7:09
need to have keeper Infusionsoft to do
7:11
this if we go online there is a lot of
7:13
free Checkers so literally
7:15
free email spam Checker and what we can
7:18
do and all of them are pretty much the
7:19
same
7:20
um some limit you how many you test
7:22
today but if you’re testing up to three
7:24
emails a day like it’s pretty much free
7:25
so you’re good but we go in and what you
7:28
can do is when you click in here
7:30
uh for that we can copy this email
7:33
address and you can send your emails to
7:35
it and it’ll actually tell you your spam
7:37
or spamminess rating to actually be able
7:40
to deliver your emails
7:42
the final thing is uh right from keep
7:44
where we’re certified advisors of
7:47
um I want to talk about some of the
7:48
things that uh the eight main things
7:50
that you as a contractor if you’re
7:53
writing your own copy and not using the
7:54
pre-built simple growth copy or if
7:56
you’re even editing on top of it or
7:57
customizing it
8:00
is the first one is the ratio of white
8:03
space to non-white space having a lot of
8:06
line breaks are other white space alerts
8:08
the internet service providers
8:10
um that critical information potentially
8:13
opt out unsubscribe list is actually
8:16
being buried at the bottom
8:18
so whether you’re in the US or Canada
8:20
Camp spam compliance we need to have the
8:23
opt out on the bottom uh some people
8:25
will inadvertently not know this and
8:28
actually push a whole bunch of white
8:29
space and push that opt out link all the
8:31
way to the bottom so it’s buried
8:34
um and these email providers now will
8:37
actually look at this
8:39
um
8:40
if you’re asking for huge sums of money
8:42
uh those are phishing schemes and then
8:46
uh the way you’ve formatted your numbers
8:48
in the US US on your actual uh document
8:51
may also trigger some spam so the next
8:54
one here is tax percent a lot of money
8:57
for you so basically
8:59
um those those ideas as big deep
9:01
discounts or
9:03
um discounts percentage off those things
9:06
in email subject line in the messaging
9:08
uh may actually trigger uh some actual
9:12
uh what do you call it uh spam rating uh
9:15
subject line isn’t all in capitals I see
9:18
this here in a lot of the documents that
9:20
we
9:21
um get from our clients or non-clients
9:24
um that they’re doing it so urgent read
9:26
things like this here that is going to
9:29
be considered spam and that will get you
9:31
a one-way ticket right to the email spam
9:34
box HTML format message contains
9:37
shortened urls
9:40
so the best idea here is any short URLs
9:43
we’re putting behind a button or a call
9:45
to action where it’s not actually having
9:46
the actual
9:48
um shortened URL in the actual email so
9:51
if you look at our broadcast here
9:53
for the simple growth masterminds attend
9:56
the register click here and that actual
9:58
short URL is behind there that’s going
10:00
to give you better email deliverability
10:01
this is the stuff that uh when you
10:04
actually dive in and get an education
10:05
around this stuff that this is what
10:07
we’re looking at here
10:08
um obviously I don’t think any adult uh
10:11
entertainment things would be in here
10:12
but uh if you’ve got something around
10:14
porn in there or Triple X it’s going to
10:16
end up in the spam thing but I think
10:17
we’re all probably safe in our lawn care
10:19
and home cleaning companies anything
10:20
around trading options probably also uh
10:23
but here’s a big one domain and IP
10:25
reputation
10:27
with this right here right
10:30
now it should not be an issue the domain
10:32
reputation is actually really good and
10:35
uh if you’ve got something around
10:36
coveted content we’ll probably get there
10:38
so um those are some of the things that
10:40
I’m looking at when we’re writing done
10:41
for you email marketing and text copy
10:44
um that needs to happen but once again
10:46
if you’re joining us we’re talking about
10:48
DNS SPF records so when we send
10:51
we’re giving
10:53
um and basically
10:55
the DNS record identifies which mail
10:57
servers are allowed to send emails from
11:00
your domain so we’re letting everyone
11:02
know that sa service autopilot is
11:05
allowed to send from our domain and then
11:07
it goes in through reputation and it
11:09
gets in the inbox that’s how you’re
11:10
gonna get your emails for your invoices
11:12
your estimates
11:14
and any other communication to your
11:16
client so you need to go in and register
11:18
your SPS and dnf Records otherwise
11:22
um you have not made it aware that
11:24
service autopilot is sending on behalf
11:28
of your domain like your website like
11:30
simple growth systems now the other
11:32
thing that probably no one has told you
11:34
which I’m going to tell you that we tell
11:35
all of our paying clients and I’m just
11:37
going to let this out as some expert
11:39
advice uh Mike at gmail.com is not the
11:44
email you want to be sending eventually
11:46
that is also going to get flagged so you
11:48
want to be sending from
11:50
uh Mike at simplelawncare.com so you
11:54
need to be sending from an actual domain
11:55
that’s registered
11:57
um and that is going to be the key so
11:58
what I’m going to put here is uh our
12:00
article here
12:01
to set up your email address to use by
12:05
service autopilot so in the chat here
12:07
I’m putting that in here and I’ll post
12:10
it again afterwards so this is how we
12:12
tackle it literally scroll down step by
12:14
step
12:15
and this will be the step-by-step
12:18
newsletters go out get a spam filter
12:21
check your emails before you send them
12:23
out to make sure uh just like I’m doing
12:25
in my email broadcast that I’m okay with
12:27
the spam check and
12:29
take an idea of some of the things if
12:31
you’re just joining us uh the top
12:34
nine things we should be looking at that
12:36
will uh almost guarantee you a one-way
12:39
ticket to the spam folder if your DNS
12:40
and SPF records are created correctly so
12:43
these are the things we’re talking about
12:44
I’m going to drop this in the
12:47
chat as well how to do this on your own
12:49
and go out and get an email spam Checker
12:52
to check your content uh if you’re not
12:54
using simple growth as a uh content
12:57
provider with your done-free automations
12:58
want to check that make sure you do it
13:00
correctly and this is one of the reasons
13:03
when people ask what’s the difference
13:04
between simple growth and other
13:06
automation providers we’re bringing 10
13:08
15 years of expert knowledge here for
13:11
things not only for the automations but
13:12
how to actually get those automated
13:13
emails and text messages to their inbox
13:15
and providing you tools with done for
13:18
you fashion and not only do we after the
13:21
first 30 days to launch is set up we
13:24
actually continue to support these so on
13:26
average with about 28 to 30 full-time
13:28
people on our team uh updating and
13:30
supporting these things we probably
13:31
average I would say 150 to maybe almost
13:34
200 uh updating and help tickets on our
13:39
team every week depending on the
13:40
seasonality of the season so that’s what
13:43
we’re doing we’re living this we’ve got
13:44
a full team that owns this does it and
13:46
uh we’re showing you here on this video
13:48
how to take care of yourself if this is
13:50
something you’re doing yourself so
13:51
Callahan’s corner you ask questions we
13:53
end some library on Facebook make sure
13:54
you check the link in the comments
13:57
um how to actually set up your SPF DNS
13:59
records to have essays send

0:01
there we go Sean so let’s uh we’ll start
0:05
this over here so uh if we’re looking at
0:07
going in
0:09
um Sean let me know if you can hear me
0:10
buddy but I think uh that should solve
0:12
the problem
0:13
um but basically the question here that
0:15
we submitted to Callahan’s Corner was
0:17
how do we go out and when should we
0:19
renew our snow and ice removal uh in
0:22
that process what we’re looking at is
0:24
going out right after the Fourth of July
0:26
within about a week to week and a half
0:29
we want to renew our snow removal
0:30
services so good news is I’ve got some
0:33
really
0:33
um great Insight because my lawn care
0:35
company Callahan’s lawn care located in
0:37
Upstate New York uh is probably the
0:39
Third on average one of the third
0:41
highest snowfall markets for snow
0:43
removal in the whole United States
0:44
averaging 120 to 130 inches Lakeside
0:47
where we’re at so the process of
0:49
renewing 600 residential contracts and
0:52
probably 40 or 50 commercials every time
0:54
we went out we plowed a little over
0:56
um 100 acres of pavement uh that was a
1:00
big task to get those renewed so we’re
1:01
going to do is go out right after the
1:03
Fourth of July
1:04
and renew those contracts we’re going to
1:06
do is create some scarcity and urgency
1:08
around that
1:09
um and we’re going to do the first part
1:11
is working our existing clients in our
1:13
our CRM or customer relationship
1:15
management software and actually send
1:17
out a renewal um and allow them to view
1:20
and up uh view their updated pricing if
1:23
there’s a price change and click and
1:24
accept uh the next thing is we want to
1:27
actually start working our database net
1:28
CRM of our leads and lost estimates and
1:31
previous clients that we actually want
1:33
to work with
1:34
um so this is where we’re going to dive
1:35
in and really start to create that
1:37
scarce and urgency because we don’t
1:39
overbook our schedule we provide quality
1:40
service and the way we do that is we go
1:43
out and sign people up so if you’re
1:45
going to renew in my case 600 plus
1:47
clients maybe 700 snow removal clients
1:49
that’s something you don’t want to do in
1:50
October September November you want to
1:53
know well in advance of where you’re at
1:54
and if we’re looking to grow by 30 how
1:57
many of our existing clients have
1:58
canceled so how many do we need to
2:00
replace the cancellations and how many
2:01
we need to grow where we’re going but
2:04
the the other cool thing is you’ve got
2:05
to jump on 99 of the competitors in your
2:07
Market by going out in July most of them
2:09
are still struggling to figure out their
2:11
summer Services we’re already going out
2:13
and selling our snow removal services or
2:15
if you’re not in the snow removal area
2:16
it’s going to be the same exact thing
2:17
for Holiday Lights
2:19
um but what I’m going to recommend is
2:20
after we create the new renewal process
2:22
through an automation
2:24
uh in your software we’re going to go
2:26
out and work that database to get new
2:27
people and I’m going to recommend that
2:29
we do it through email and also direct
2:31
mailing direct mailing right now uh not
2:33
the cheapest but having really really
2:35
good response because no one else is
2:37
investing in direct mail uh the last
2:40
week or so I’ve gone out to my mailbox
2:41
and it’s lucky if there’s anything in
2:44
there outside of a bill I think I’ve
2:45
seen in the probably last month maybe
2:47
one direct mail piece um that really
2:49
wasn’t well done with no call to action
2:51
so I’m going to break down some best
2:52
practice so if you’re going to start
2:53
selling your snow removing Services
2:54
right now in the middle of July this is
2:56
how you do it
2:58
um so our buddy Tyler of an Integrity
2:59
Paving also does snow removal
3:02
um what we’ve done with him for his seal
3:04
coating but this is the same exact
3:05
process we’re going to be doing with our
3:07
snow removal
3:08
um this is something we actually did at
3:09
Callahan’s lawn care with a new updated
3:11
twist I’m going to show you is we’ve got

Transcript:
0:08
everyone welcome to this very first very first time ever the simple growth
0:14
business podcast I’m Dan Ralphs this is Aaron suttonfield and we’re kicking
off something that we have no idea if anyone
0:21
is ever going to watch or pay attention to but we’re doing it anyway
because we
0:26
care about a small business across the country especially service business
uh businesses across the country and we’re
0:32
really curious about how we might be able to help them um so Aaron welcome
welcome to our very
0:37
first inaugural edition of the simple growth business podcast we I don’t
even
0:42
know if we’re 100 decided on the name that’s what we’re calling it right
now sounds great I’m excited
0:49
so um I wanted just to introduce it this way so we
0:54
um I don’t know how long ago it was Aaron you and I are sitting in a a
beach house in Wilmington North Carolina
1:01
and we were talking about our experience because you’ve been coaching small
business lawn care companies for a
1:08
long time because you’ve run and been very successful in the lawn care
space you have a small company in Charlotte
1:15
and and we were talking about like some of the clients that you bump into
that
1:21
are like these service based companies these lawn care companies are like a
three hundred thousand four hundred thousand five hundred thousand and
1:27
they’re just kind of a mess a little bit is that fair to say yeah yeah yeah
so we uh at simple growth
1:35
uh systems I was helping companies build out
1:40
um their rate Matrix and their services and helping them uh use a software
to to
1:47
manage your business better um and we kept seeing that that when we were
kind of done helping them with sort
1:53
of some basic functions or some processes that they they really wanted to
talk more about their businesses they
1:59
really were you know lost to entrepreneurs and we we talk a lot about
entrepreneurship being a lonely place
2:07
um because typically it’s just the owner or maybe there’s a partner but
they’re they’re kind of lonely
2:13
um and I just could sense that as we were working with these companies they
they wanted more they wanted they wanted
2:21
just it is super lonely to be a business owner like you were doing you have
to tell the story you have to tell them
2:26
about the time when you you’re like maybe we shouldn’t say this public but
we don’t don’t you’re like I don’t even
2:32
go to certain parties unless there’s another business owner there like I
need someone I need another business or else I can’t
2:38
have fun at a party because I don’t know how to talk to normal people right
I feel that way sometimes too I’m like
2:44
people are like so what do you do and I’m like well I’m a business coach
and I help companies and and they kind of
2:49
glaze over as if being an entrepreneur is the most boring confusing world
right it’s like we live
2:55
on another Prime almost I I know I know that I have to kind of watch myself
in Social settings to not get really
3:02
excited about business and talking about business um most most people that
are you know
3:10
mid-level managers or managing a little division in a large corporation
I’ve got a great friend of mine
3:17
um who is he runs a pretty nice little group at Wells Fargo in Charlotte
and he’s a CPA and he’s like man I wish I
3:23
could get as excited about my spreadsheets as you do it and he’s someone
that for seriously 27 years he
3:30
has one friend that has always been he just loves talking to me about my
business and he genuinely does is
3:37
interested but they’re few and far between and I guess most people don’t
and so that’s what one of the reasons
3:42
why we’re here we recognize that most people aren’t as nerdy about business
as
3:47
we are like literally Aaron and I are sitting at a Charlotte Hornets game
and we just basically talk business during
3:54
the entire game wasn’t a very good game but uh we were sitting there
talking like the entire game we had good seats
3:59
we were just sitting there chatting business because we’re nerds for
business like we absolutely love it it’s all we want to think about it’s
all we
4:06
want to talk about so what better way to do that than starting a podcast
where we actually can give you some really sound business advice and so we
were sitting
4:12
there in North Carolina we were at this beach house and we were asking
ourselves the question question what are the fundamental steps what are the
4:18
fundamental like elements that if we were to meet any business owner and we
were to say how do we get that business
4:24
owner from 300 000 more or less the reason 300 000 because that’s like
right when you’re something you’re not a real
4:31
business before that but that’s like like when you’re finally got at your
first employee or two
4:37
and you’re you’re finally starting to get your head out of being just a
solopreneur and you’re starting to
4:42
really run a business somewhere around that 200 300 000 Mark where you’re
like
4:47
yeah that’s okay that point when you’re like I can’t really take venmo
anymore I
4:53
need you to like I need totally I need to take a credit card I I you know
cash
4:59
is fine but you know like I need to start reporting more things I got to
pay payroll taxes I gotta you know I gotta
5:05
do workers comp and all these things that that are real business things you
know I have to get like business
5:11
insurance and it it becomes less of a side hustle and more of the hustle
right
5:17
that’s from that’s the right where we get up like the transition from side
hustle to a main hustle is where we want
5:24
to talk to you and so if you’re that spot or anywhere beyond that probably
anything past 10 million we won’t have a
5:29
lot of good wise things to say to you but anywhere between like all right
it’s finally become my main hustle maybe we
5:36
should call this the main hustle podcast right where it’s like this is but
like when we finally got to our main hustle
5:44
and now it’s like all right we’re gonna try to grow it and we ask ourselves
the question what are the fundamental steps of how to go from from barely
becoming
5:53
our main Hustle to it being a million dollar company and that’s what the
primary that’s what
5:58
we’re gonna be talking about throughout this podcast and it’s going to be
the major theme of all of the different things we talk about is how do we
make
6:05
the main our main Hustle how do we turn that into a million dollar company
or
6:11
better and and we’ll we won’t talk too much about once we get to a million
plus we’re going to spend most of our time on
6:18
a simple growth business podcast I don’t know Maine hustle podcast might be
better but we’re going to spend most of
6:24
our time talking about that growth from point A to point B and and we
literally got together in a room and we asked
6:31
ourselves the question if we were trying to outline it what the steps would
be and we came up with five fundamental
6:38
steps five fundamental steps so I thought Aaron today on the podcast would
be cool
6:43
if we just talked through those five fundamental steps so starting at step
6:49
one so Aaron if you want to introduce step one of our five fundamental
steps again if you’re if you’re in that
6:55
category where it’s like it’s my it’s my main hustle now but I do not know
how to
7:00
grow this to a million like what what Where Do We Begin what’s step one yeah
7:06
so step one is just finding four hours each week each week find four hours
7:13
where you can you know separate yourself from your company from your you
know phone goes off you
7:20
treat this like you are unavailable so detached from you know social media
phones uh from the company you need to
7:28
have four hours dedicated to work on the business and I think it’s
important to kind of Define what is on the business
7:35
mean I’ll tell you what on the business is not really quickly it’s not
selling something it’s not producing something
7:42
and it’s not solving problems that come up from producing or selling so you
know
7:48
there would be things like reconciling your books or you know I I’ve
coached a lot of companies on the very first
7:55
couple of calls they’ll say I’m cash poor and I look and they have an
invoice for work right
8:01
um and so accounts receivable invoicing um hiring what’s your strategy for
8:07
hiring probably hiring is the number one thing we’ve heard about since 2019
2020
8:12
um you know how are you going to what’s your process for that what’s the
strategy all of that that stuff right
8:18
it’s all of the budgeting all of the stuff that isn’t selling and
fulfilling it’s all the stuff that isn’t selling
8:25
and fulfilling and and the truth is we all have we all have four hours
8:31
we every person in the history of the planet has four hours a week and I
like to say you know you have four hours a
8:37
week because if your tire went flat you would fix it you have four hours
and so what what’s
8:43
funny and I don’t know why this is Aaron maybe it’s like the question pops
the Mind why
8:49
don’t we I think every business owner that I’ve ever talked to if I said
hey should you be spending at least four
8:54
hours a week working on your resume not in your business they would all say
yeah yeah I definitely should be and yet yeah
9:01
for the most part if I ask how many actually are devoted committed
four-hour period it’s not as many as
9:08
like so why don’t we why don’t we yeah four hours a week because we’re very
9:15
much yeah we’re we’re we’re technicians like most of us got into this
because you know we like from a lawn care
9:23
perspective right we’re talking mainly Lawn Care here now so you know I
probably started in this business either
9:30
because in my case uh it became a summer job that became a career
9:36
um out of necessity if you don’t uh do well in college you got to find
another Avenue so you know or maybe there was
9:43
someone who really excelled at a lawn care company or a landscape company
and they became a leader in that company and
9:49
they’re like you know what I can do this I can I can do this on my own and
so so we kind of get here in two different
9:55
ways both of which require us to be really good in the field right we we
don’t
10:01
start lawn care companies rarely without knowing something about the
technical side of lawn care right whether it’s how
10:08
to stripe a lawn really well or how to fertilize a lawn or how to landscape
or or they love plants yeah it stays your
10:15
side hustle if you never figure it out it never becomes your main hustle if
you can’t figure those things out yeah and
10:21
so we we all are most comfortable in that and and and I can kind of tell the
10:27
the maturity of the lawn care business owner based on the things they talk
about most
10:33
um nothing wrong with this but you know they tend to talk about what type
of mower are you purchasing or you know
10:41
some of the you know less mature businesses what we’ll focus on man what
kind of blades are you running or or
10:46
some of the things that are honestly in the scheme of things aren’t going
to scale your company I think you’re right
10:54
I think because we because we start in the technical detail of the business
10:59
when it comes time for us to actually take our side hustle make it our main
hustle and then make our main hustle
11:05
like a legitimate business uh that’s a million dollar company like I think
sometimes we don’t even
11:11
know what to spend our time on it’s like I don’t know how to do that and it
reminds me I don’t know I’m sharing the
11:19
story but it reminds me of a buddy of mine who is playing tennis with his
wife and his wife kind of like said oh you
11:26
know I don’t really like tennis and his response was do you know why you
don’t like tennis because you suck at it
11:34
which which for the record is not the right thing to say to your wife when
she’s trying to we’re trying to
11:39
introduce her to a new hobby but there’s sort of some truth to that right
like the reason we don’t want to spend the
11:45
four hours the reason we don’t like discipline ourselves is to like get in
front of a computer screen and build
11:50
systems or whatever that four hours might need us to do is because we suck
11:55
at it like we just don’t know we’re just not very good at it do you think
that could be it right I mean I spend our
12:02
time there and yeah I mean I remember the days when I was starting a
company and and I was making a little bit of
12:08
money I didn’t know what a p l statement was I didn’t know what the balance
sheet was I mean I knew they were accounting
12:13
things but I didn’t really know like when I was looking at it it was you
know like like a monkey doing a math problem
12:19
like what what is this stuff and so I didn’t spend a lot of time looking at
it I certainly wasn’t concerned about
12:25
balancing my books every month or you know uh those types of things I
didn’t know how to look at those things and
12:31
project you know if my pricing was correct or not you know and so
12:37
um you know hiring like you know I have a job here’s how much I pay you
want to
12:43
come work for me you know like so those are all things and time that we
have to spend on those processes like a sales
12:49
process um you know I wouldn’t even know where to start with that stuff so
again early days step one step one is for us to go
12:57
we got four hours and I’m gonna I’m gonna sit down in front of a screen
even if I don’t know what to do even even if
13:03
I’m not good at it even if I suck at it I’m gonna sit down for four hours
and I’m gonna start working on things to
13:10
make my business better four hours a week and if and if if it’s like I
don’t know what to do Step One is
13:16
figure out what to do all right if you like and we’ll talk about what the
other steps are and what you should be
13:21
spending your time on but just the fact of the matter is we can’t like that
there are two core resources required
13:27
for us to grow a business and the first one is time like one of the reasons
we stayed treading water and we stayed pretty much
13:34
where we are is because we spend no time improving
13:39
um and making our business better like we just don’t spend the time there
I’ll I’ll tell you something Dan that makes
13:46
me think about this that I think is relevant here is um
13:51
sometime maybe about 11 12 years ago um I was a huge Sports fanatic I mean I
13:58
I watch sports I’ve invested a ton of energy into that you had the Dream
Team
14:04
be right behind you right yeah yeah I mean I I and I still love sports okay
but there was a point at which the the
14:11
Carolina Panthers owner at the time was gonna basically give away the year
14:17
because he was in charge of renegotiating the player’s cut of the of
14:22
the revenue share and he knew that they were going to be in a position to
be a more favorable share for the owners and
14:29
he basically gave away a season he didn’t sign any players he waited to
sign players till the next year and I
14:34
remember thinking you know that’s pretty smart number one on his part but
as a fan if he doesn’t care about this year
14:41
why do I need to watch this and it’s kind of done them it’s like by the way
I really don’t make any money my family
14:46
doesn’t become better because at the time I invest in sports you know if I
really invested this time of the things
14:52
that were made me a better person or a better company or you know were
invested
14:57
in something that would actually pay me back later like how much better
would my would my life be
15:03
um and you know I think that we all invest our time in something we all have
15:08
the same 24 hours a day and I think successful people um my son is a really
accomplished
15:15
guitar player he plays guitar three or four hours a day I mean they’re
really they’re literally I mean that may
15:21
be on the on the low end um and he also just started teaching some younger
kids how to play guitar and
15:28
he said they just don’t want to practice you know and and and you know so
we have to use our time wisely and business
15:35
owners don’t have enough hours in the day I used to tell my wife she’s a
teacher and I’d say you know you might
15:40
be able to accomplish some of the things that you’re supposed to at your
job today I have no chance of accomplishing most of what I need to in my
job today
15:47
and so I think successful business owners are very careful with their time
but they also prioritize their time
15:55
correctly yeah they work on the biggest things and good business owners
learn
16:00
how to delegate the things that they can pay someone to do you know we used
to talk about I
16:06
remember back in the day talking about you know work on thousand dollar an
hour ideas if you’re the owner and and
16:12
delegate those 20 an hour yeah the ten dollar an hour nobody you can’t
delegate ten dollars an hour anymore yeah it used
16:18
to be ten dollars an hour right so so step one step one is like go go cut
out
16:25
four hours of your week and sit down and if you honestly don’t move on to
step two until you figure that out until you
16:31
figure out how to discipline yourself in that way um because the truth is
you’re never gonna make to be a million dollar
16:36
company if you haven’t disappointed if you haven’t learned to discipline
yourself in the area of time and it really is a requirement I I’ve seen it
16:43
done a bunch of times I remember one woman she said Hey listen I just I
just told my husband I’m out of commission
16:49
from 6 p.m to 10 p.m on Wednesday nights I just do not have
16:54
just don’t plan on me being around from 6 p.m we’re not saying four hours
17:00
at one time it could be one hour four days I recommend at least a two hour
17:06
break it up I recommend at least into our blood because it can be hard
right to get
17:11
uh to do get a project significantly underway just like if you’re doing like
17:16
20-minute Sprints but but four hours that’s all we’re asking and it can’t
like I know another business owner who
17:23
he literally would like send everyone home from his business uh on Friday
afternoons at 3 P.M he called early
17:30
release Fridays and that way he could finally be alone and work on stuff so
whatever it looks like for you it
17:35
doesn’t need to be fancy special but we just need four hours so Step One is
the four hour rule you have to put in at
17:40
least four hours a week if you want to grow business that’s not fulfilling
or sales or the basic operations of your
17:46
business you need four hours a week step number two so once you have time
the first the next thing we’re going to
17:53
focus on is money so the next thing we’re going to focus on is money so
once you have some time to get your ducks in
18:00
order the first place we’re going to focus is on your money and that step
number two is we have to get our personal
18:06
and Business Financial house in order and it doesn’t mean our business and
18:12
personal house has to be a a nice house it just has to be an orderly one so
that
18:17
we can actually know what’s going on in our business because at the end of
the day our business our ability to build our business is really dependent
on cash
18:24
it’s the it’s the lifeblood of your business and so if we don’t have clean
arteries uh for us to pump our blood
18:31
around we’re going to have a business heart attack some people you know
have had business
18:37
heart attacks where literally I was chatting with a guy the other day who
said I’m having a business he didn’t say
18:42
this but he was having a business heart attack why was he having business
heart attack because he owed 250 000 in taxes
18:49
that he and they were unpaid and the IRS was showing up uh you may have a
business heart attack didn’t you have
18:55
one the other day that was having a business heart attack because he uh
hadn’t paid his what was the story
19:01
well yeah I mean you know it’s just you know when we’re small or you know
we’re running a business we might have you
19:07
know we might put guys on a 1099 you know and at some point they become
employees and and uh so yeah we’re
19:13
working through a situation where we we’ve got to figure out you know how
do we overcome a a situation we’re a pretty
19:20
large business running a lot of 1099 labor and the Department of Labor in
his
19:25
state is auditing his company and we call that a business heart attack right
19:31
it’s like holy cow business emergency and uh you know they’ve they’ve done
an
19:37
awesome job with this business and and we’re hoping that this situation is
something they can work through we’ll see we’ll find out
19:43
um but yeah you know understanding and having a good understanding uh of
your
19:50
of the finances of your business and of of you know just your break even
number like what is it you know Dan we were
19:56
talking at a conference in Wilmington uh site one invited us invited me to
speak there and and uh you know I show hands
20:04
who knows their Breakeven number I mean you know no one no one knows to
break even and they’ll say well we kind
20:10
of knew like what what it cost what our labor is per hour it’s like no no
like what does it cost your company per hour
20:18
um and and then you know it’s it’s pretty easy to figure that out um
doesn’t take long but then we got to
20:24
go to that other sheet that balance sheet we got to understand well how
much debt do you have yeah very few of the
20:31
companies we’re coaching are debt free um some have gone into some form of
debt so we need a ballot you know we need to
20:37
pull that number over um you know no one very very few that we
20:43
coach I shouldn’t say none but very few that we coach have a budget you
know what what are they what is their goal
20:49
for for this month in spending and and so at the beginning is just getting
all of those pieces in a row getting all
20:55
your ducks in a row financially now we could and we will spend a lot of
time talking about uh what the details of
21:03
your not a nice healthy profit loss look like what the details of a nice
healthy personal budget look like business
21:09
budget looks like how do we account for debt and all those things but if I
have my four hours and I’m I’m breaking away
21:16
on a Saturday afternoon and I’m just hiding up in a in a coffee shop
somewhere and I begin I begin by opening
21:23
up my my books and I make sure that we’re healthy and clean now sometimes
this means that we have some hard
21:30
decisions like right away we might start to discover things within our in
our family live or within our business life
21:36
that are hard because at the end of the day a small business can afford an
21:42
extravagant CEO they just can’t you can’t afford to be
21:47
an extravagant CEO at the level of a small business and if you’re living an
extravagant personal lifestyle
21:53
like you got to cut it because we we need that 300 you’re spending on your
jet skis a month we need that in your
22:00
marketing budget we need that 680 car payment you’re paying for that nice
22:06
truck we need 480 of that in your marketing budget we need so like
22:11
sometimes the reason our business is handcuffed is because our personal
finances aren’t in order and so at least
22:19
for a little while we have to like cinch up the belt personally and
professionally so that then we can go uh
22:26
you know spend extravagantly yeah what is it Dave Ramsey says like live
maybe like no one else so later you can
22:32
live like no one else or if you live like no one else today you’re probably
gonna live like no one else later
22:38
because you know if if you if you’re doing wrong things today you’re gonna
have pain later if you do right things
22:44
today you’re not you’re gonna avoid the pain so yeah you’re gonna you’re
gonna have pain or sacrifice at some point
22:52
um and I think you know we we talk about you know the personal finance I
think it’s important to talk about this for a
22:58
second you know a lot of times I’ll I’ll coach someone and I’ll say you know
23:03
um they want to make a big change or they make a pretty aggressive change
in their business and it a lot of times that means reducing revenue for a
period
23:10
of time to build revenue somewhere else right like we we we learn it we’ll
talk
23:15
about a little bit more of this in step three but I think the reason it’s
important to understand personally where
23:21
you stand is you know are you the breadwinner of this family are you the
23:26
person who needs who makes the majority of the money for this family off of
your business well then if you’re going to
23:32
make a big change in that we’ve got to be careful we’ve got to make that
slowly we’ve gotta you know it’s almost like a
23:39
business break even and then there’s a personal break even it’s like hey
what is our personal break even number
23:44
meaning how much money does my family need to pay all the bills and live
and eat and survive and and once I figure out that kind of
23:51
personal break even then I I know what my business I know the flexibility I
have now to build my business up or down
23:58
or remove that division add this product take on this debt but until we know
24:04
those numbers that like little personal break even number we don’t know how
to kind of move forward
24:09
yeah we don’t know how to coach you and then you know I’ve had clients who
say you know my wife makes three times what
24:15
I do and you know I’m thinking well why are you working you know no but uh
you
24:20
know she makes three times what I do so I can rip this Band-Aid really
quickly and we can transition really quickly to
24:28
this other you know model that we want to run which we know has the ability
to scale faster scale better you know have
24:34
a lot of advantages there the other thing I’ll tell you too is like you
know I’m 27 years in business and and I own
24:42
and operate a lawn fertilization Company in Charlotte North Carolina but I
haven’t always owned and operated
24:47
a lawn fertilization company for the first 15 years of my company’s
existence we we were kind of that we were a mess
24:54
you know we we did everything in the industry wait wait wait don’t scan now
three yet don’t skip to step three yeah I’m not I’m not I’m not but but the
25:02
reason I know how why I would sacrifice so much more than I did to
transition to
25:10
a healthy scalable business because I’m kind of living the scalable
business life now and I know what that looks like
25:16
and so I I would have been even more aggressive
25:21
um and so the cool thing is we’re going to give you the steps and
strategies to really that are tried and true right
25:26
these are things that a lot of our coaches are either doing or have done
25:32
um and and so knowing what we know I would have been I would have
sacrificed even more and so we talk about Dave
25:38
Ramsey someone here and you know why do people sell the truck or why do
people sell the car because they know their
25:45
debt snowball they know like why they’re doing these things and they get so
excited about they’re like yeah I want
25:51
that more than I want this other thing um and so um you know when we get
your house in
25:57
order in step two uh we’re gonna we’re gonna give you that that Financial
26:02
Freedom to go and invest in the things that that we know are the most
important
26:08
so you want to talk about step three so it’s step step one
26:13
get your time right have time step two get your get your head above
26:18
water once we have these two things accurate meaning all right I can pay my
bills
26:24
and I can and I have time to work on the business now we can really start
building the business but until we have
26:30
those that’s like that’s like the water line and before we’re there like
we’re underwater and and we just got to get
26:36
our head above water so we can breathe so that’s priority number one and
some of you are in a position and you know if
26:41
if you’re that person right where where you your head isn’t even about
water enough to breathe but once we do get our
26:47
head above water and once we can breathe once we know that our bills can
get paid well now what do we spend our next
26:54
amount of time on and that is we we need to build a simple business we need
to
27:00
build a business craft a business model that will actually work and that
will be simple and scalable
27:07
over time there’s a reason why companies like apple or Verizon or the like
the go
27:15
across the board of the biggest companies in the world why for the most
part they get really good at one thing
27:21
they get really good at just one doing one thing and crafting a business
model it’s a very simple
27:28
um and scalable and so our we always the you know it was my assertion Aaron
you
27:33
can tell me if I’m wrong but um it’s my assertion that far too often
business owners build a business a
27:40
little bit like um I I spent some time in Africa and sometimes it felt like
their homes were
27:46
just bolted on like when they got a little extra money they built this room
and then it feels like our businesses
27:52
are just kind of like a hodgepodge of different eras and moments in our
27:57
business but it’s not a elegant simple business and as a result we find
28:02
ourselves with our fingers in all kinds of different pies trying to make
money in all kinds of different ways and we
28:08
become just the center pin of that business and we can’t really grow and
scale it and so like
28:14
I I think to myself what can we do to build a simple business but the
simple business really should be the goal right
28:21
Aaron like simple yeah yeah I mean you it’s like your example
28:26
is like you would never build a house without a plan right like you and
when you do build something without a plan
28:32
what does it look like when you’re finished well yeah I mean maybe you get
lucky it’s kind of a mess yeah that’s
28:38
what it looks like yeah it’s like you get lucky sometimes yeah um yeah I
mean I I think
28:45
it’s it’s doing one thing really well and being really good at that
28:51
um when when I’m coaching companies um and and we bring them in for the
28:56
first call or a couple calls I’ll I just had one the other day and and the
guy said you know I’m right at 900 000 in
29:03
revenue and I was like man that’s that’s really awesome uh you know we’re
gonna get you to a million quick right that’s
29:09
what I’m thinking and as I dug in a little bit and we do we dig into the to
the company a little bit we find out he
29:16
really has three three hundred thousand dollar companies right he’s got a
maintenance division he had a tree
29:23
service Division and then he had a um and he had like a little small project
29:29
Division and each one of those made up about 300 000 in revenue and I said
so
29:36
awesome this is great we’ve got three strong little companies right um
under one umbrella
29:43
um are you ready to go hire three managers for those three small companies
29:48
and and hey do you have about a half million bucks in the bank to do this
and
29:54
and he goes heck no I’m cash poor right now I was like well we really don’t
have a simple business now and we certainly
30:01
don’t yeah we can maybe put your name on one of those divisions but we
can’t put your name on all three and scale that to
30:07
three million dollars because basically I look at the 3x you have to 3x
your work in a lot of those areas right you
30:14
have to have a great marketing campaign for tree and you have to have a
great marketing campaign first your projects
30:20
and you have to have a great marketing campaign and then you have to have a
great system for selling and estimating
30:25
trees and then you have to Great system for selling and estimating so every
one of those has to be like 3x and it’s hard
30:32
enough to grow one business much less trying to go three at the same time
so let’s go back to what our first two
30:39
steps so you you have to find you know 12 hours yeah 12 hours a week of
course
30:44
you know you have to find the money for three businesses and you said
marketing
30:50
campaigns like it’s it’s one thing to find the time to design all the
systems and things we need for three divisions
30:58
but now we gotta fund three divisions right and and a half million dollars
31:03
might not be enough right and and sometimes sometimes I think we do this
because we look at the other big company
31:10
in our neighborhood who’s like got 50 million and they’re and they do all
of the services and we think to ourselves
31:16
well that’s the model that’s what we should pattern ourselves after but at
the end of the day you can do that when
31:24
you have five great leaders in five different divisions that that works at
31:30
that stage in the game but early on the simpler really the better and by
the way
31:35
when I say simpler I mean means simpler across the board the simplest way
to service the simplest way to mow a lawn
31:42
the simplest way to write all of these little details of Simplicity add up
to
31:48
me creating room and space to grow even if we’re talking about a lawn
maintenance company we need to be very
31:54
simple in that are we going to be a residential company or are we going to
be a commercial company because you know those are two
32:02
different you know this is two different sales models right two different
trucks
32:08
yeah right and so yeah we need to simplify all the way
32:15
down like yeah to what we sell and how we do it it’s exactly right and and
when
32:22
you see it done right like the companies who do emerge as the million
dollar companies the ones who make it out uh my
32:28
buddy Mike Callahan who many of you might know but uh Mike Mike was showing
me he got all nerd at nerded out he’s
32:34
like do you know how simple we got like when we would pull up to the yard
we knew which side of the yard we wanted
32:42
the truck on because it was simpler for our guys to get the job done so I
mean we want to build a very so step three is
32:49
to build the simple business model build a business model is simple build
one that can scale
32:55
um because we want something simple because we want we want a business we
33:01
want to sell a product that’s simple we want to have fulfillment be simple
we want to have the sale be simple because
33:06
we’re gonna we want to do it uh thousands of more times
33:15
so like you there you’re talking sorry step three is kind of two parts right
33:21
you got three a which is we need to decide like where are we going to focus
33:27
our time what do we love what what do we like doing in the business we’re
not going to direct you into one space we’re
33:34
not going to transition everybody to a lawn mowing company or everybody to
a lawn fertilization company we’re gonna
33:40
let you choose that but we’re gonna push you to pick like what do you what
do you feel you can scale the best
33:46
um and that’s kind of 3A but 3B is is all these things you’re talking about
now which is like the systems and and
33:52
how do we hire people and what is the organizational structure look like
for this model
33:58
um you know what do our truck setups look like at this model um but
probably the most important part
34:04
of this this 3B is the cells and systems I mean the systems and processes so
34:11
sales processes hiring processes lead you know how do we make when we’re in
34:17
that same meeting remember this meeting we we were chatting you had a
competitor in the
34:22
room essentially a smaller guy and he go and you said how long does it take
you to get an estimate out
34:30
and his process from start to finish what did he say three days four days
so there were two guys they were
34:36
actually direct competitors to us they were wanting the same exact client
that my company
34:41
um goes after in the same market and they set one guy said I was about
three to four days for me to get to get back
34:47
to a car the other one was very honest and I appreciated him being honest
because he said I’ll be honest with you
34:54
I’m at least a week and he goes there’s times where my voicemail is full
and and he said this word for he said my
35:00
voicemail is full and they can’t even leave me a message yet and so here
were two guys and and one might not get back
35:07
to him at all One’s Gonna Get Back in two three days but if we want to go
sell that product a
35:14
thousand times and it takes in two to three days to get back to that client
35:20
you realize how many compounded days that is so so the spirit of this step
35:26
three is as we’re spending our four hours a day a week whereas a day that’d
be great four hours a week working on
35:33
the business we’re gonna start to look for ways we can make sure we have a
simple business model and look for ways
35:40
we can simplify the work that we’re doing because each time we simplify it
so in the same way when I go sell a
35:46
product and I I make a hundred dollars a month every time I go MO
35:52
I I’m I’m storing and and putting in the bank dollars I want us to think of
35:59
simplifying as a way of storing and putting in the bank hours so every time
I can simplify a portion
36:06
of my business I I’m I’m becoming time richer and we need in order for us
to get out
36:12
of the rat race of the business in order for us to finally be free of the
business and own it and not have it own
36:18
us is we have to store time and so I want you to think about each
36:24
time you’re doing something if it takes you 45 minutes to create an
estimate if
36:29
you can do that same estimate in 25 minutes or 20 or eight
36:36
like all of a sudden you’re gaining and storing in your book in your log I
have 40 more minutes than my competitor
36:43
and that 40 40 more minutes times a thousand that’s like years of your life
right
36:50
that you’re getting back each time you can simplify so the third step one
get four hours step two uh get your personal
36:58
and business house in order so we at least know what’s going on and we get
our head above water so we can pay our
37:04
bills and then step three is let’s start to go about the business of
crafting a business a simple business model with
37:11
simple Business Systems is step three then step four we’ll go through the
last two quickly because most of you need to
37:19
be working on one through three but step four is then we figure out and we
start
37:24
pouring fuel on by creating and and designing an awesome acquisition model
so how do we acquire new business how do
37:31
we do it at a price point that works within our business model and how do
we do it in a way that we can do it over and over and over and over again
uh so
37:39
that we can really start to put gas on the rocket right gas not on the
rocket in the rocket uh yeah we can really
37:45
start growing this thing yeah I mean I I was you know I always look at
steps one through three as kind of building the
37:52
rocket like yeah you know if you were NASA you know they’re not worried
about Rocket Fuel and pouring it on the launch
37:58
pad until there’s a rocket out there right yeah and so we need to really
build something that that one can handle
38:05
like imagine like you know and we’ve seen it tragically you know where
rockets explode
38:12
um and you know we want to make sure that when we build this model that it
38:17
can handle the pressure of a heavy marketing campaign right a marketing
38:22
campaign that is geared towards you know generating thousands of leads and
you
38:28
know hundreds and hopefully thousands of new clients every year and the
process of of just flowing that through your
38:36
business and you know the bad part about Lawn Care is you know it’s really
all
38:41
about February through May that’s when we get to get new clients and so
we’re
38:46
really even stress testing testing the business even more because we’ve got
like a four month window to really do
38:53
our sales well um sure we pick up clients in other months we all we all do
but I can tell
38:59
you as we’ve looked at you know you know 60 different businesses and look
at their scorecards that we compile with
39:06
them all the sales come in a really short period of time and so you know the
39:12
worst thing we could do is start marketing your business when it’s not
ready it would it would fail
39:18
um and uh and also we know that small businesses and if it doesn’t fail
you’re
39:23
gonna you’re gonna have the same pain like what’s the number one complaint
of clients in this industry is they’re
39:30
saying I can’t get a hold of anybody I tried to call that company I
couldn’t get a hold of them well why is that because they’ve marketed
they’ve out
39:36
their marketing’s outpace their systems but Aaron if anybody calls your
company is there ever a time where they can’t
39:41
get a hold of you live every day and and so we have to
39:48
build that system first and then we start really putting putting the gas in
the marketing this is the weirdest
39:53
industry in the world because I’ve coached companies from all the kinds of
different Industries this is one of the few places in lawn care and Lawn
Care
40:00
Services where the major issue isn’t lead volume it’s not not an issue but
40:06
it’s like most companies like man if we can figure out how to sell stuff
and here it’s like man we have plenty of
40:11
business opportunity if I just pick up the phone right the guy who’s like
man my voicemail box fills up so step four
40:20
is once we do have the system and it’s ready to roll now we can start to
really answer all of those phone calls then we
40:26
can start really connecting with all of those clients but we need a great
acquisition model that’s the four step
40:32
five it’s simply that now we scale up now we put start putting into place
the
40:37
other healthy systems that a business has we start putting in place are a
great hiring model we start adjusting
40:44
pricing on a nice Rhythm we start just pruning and caring for the business
that
40:49
we’ve now built and and Aaron you’re still working on systems you’re still
working on simplifying you’re doing it
40:56
the other day you’re making a simple form for your for your staff yeah you
you know step five is kind of just that
41:02
healthy stage right we just want to keep you know it’s like Steps one
through four are kind of the big weight loss and
41:08
then you’ve lost all the weight now you keep it off how do you you know and
that’s that’s staying healthy and and and healthy
41:17
businesses scale um I think too like we talk about steps
41:22
one and two are things we need to fix and we kind of they’re one-time fixes
probably step three we kind of go back
41:29
to step three a good bit we’re always refining step three and maybe you
know maybe you grow one of your you know your
41:36
services up to a million and a half dollars a year and you’re like you know
what we’re ready to take on X and so
41:42
we’re gonna add a service and we’re gonna you know we’re gonna hire the
manager for that and so and by the way like the the healthy step five right
is
41:49
you’re really revisiting all of these steps you’re constantly improving the
amount of time that you’re spending on
41:55
the business you’re constantly improving your understanding of the finance
your financial situation and your your debt
42:01
position all that you’re constantly refining the quality of your business
and then finally you’re constantly refining and improving your your ability
42:07
to go acquire customers so stage five is really like the keep it off stage
where
42:13
you’re saying how do we how do we get better the truth is if you do stages
one through four correctly you’re you’re
42:19
going to have all the tools you need to get to be at that million dollar
company and more importantly we want you not
42:25
just to be a million dollar company because I’ve met plenty of Million
Dollar business owners who are miserable because they’re buried they may
have a
42:32
lot of money but they’re very short on time and so we want you not just to
be a million dollar business owner we want to
42:38
have you to have a simple Million Dollar business and that simple Million
Dollar business means that you it allows you to
42:45
have not only a bunch of money but it also means you have time to spend it
time to use it uh in your life and so
42:52
Aaron I know this is like showing like a big diamond ring where that
doesn’t make anybody feel good about themselves when
42:58
someone has a big diamond ring but um but how much how much time do you
spend in your business you you know
43:05
million plus Dollar business um it depends on the week but I mean on
average I would think uh eight hours or
43:12
less um a week you know um that that is what we want we want to
43:17
get to a point where you have a really really successful business and you
haven’t just been storing money
43:23
but through building a simple business you’ve also been storing time and as
you
43:28
start to store time in your bank account in your in your calendar account I
don’t know what we call it but you start
43:34
storing time all of a sudden now I have a lot of time and a lot of money
and that’s where real Freedom comes comes in
43:40
where you get to do what you love you get to do it with who you love and
that’s what a true like that’s the dream
43:46
of at least most of the entrepreneurs I meet is I want the dream of not
only having the money but the time to use it
43:52
yeah and and Dan I mean I think as somebody who’s built a very simple
business and and uh it it is it I get to
44:00
spend time where I like it you know like that’s the important thing like
there were times where I really didn’t like my
44:06
business over the last 27 years um and and I think you know now
44:12
there’s things that we do that I don’t want to have to do in fairness um
and I don’t I I you know those those
44:19
responsibilities do fall to someone else they get taken care of we don’t
ignore anything but I get to spend my time in
44:25
the areas one where I’m where I’m the strongest um and I think in a lot of
ways
44:31
um my time spent in the business today is probably better than maybe when I
was full-time for the for the business right
44:38
the people that that work with me and that we work with um probably get
better time for me at
44:44
this point even though it’s less technically less time my time is better
spent and it and it’s for me it’s on
44:51
things that I like doing doing I love doing and I’m strong at doing um so
that’s the beauty that’s the dream
44:57
that’s the dream that we want to that we want to share here on the simple
growth business podcast
45:02
um because we want to help as many people as we possibly can genuinely like
Aaron and I are both in a position where
45:09
we don’t have to do this like our families are taken care of we we have
businesses that are that are successful
45:15
uh but the reason we do it is because we actually legitimately feel bad for
those
45:21
of you who are out there just grinding away in businesses that are complex
and convoluted whose heads are just above
45:26
water we and it’s not that we pity you you’re just fine you’ll be all right
but we do want to help if we can and so
45:34
that’s why we are doing this that’s why we and as you can tell we’re not
Pros we
45:39
kind of suck at it a little bit but we’re gonna try we’re gonna try to do
it in a way that will be really helpful and
45:45
because we want to see more and more of these companies thousands and
thousands of these companies get out of that day-to-day Rat Race in the
business get
45:52
out of business debt where it feels like your time and money are already
all spent before you even get them and give you the freedom that you were
45:59
looking for when you started the business in the first place that’s our
goal and so stick with us we’re going to keep recording we’re going to keep
46:05
talking whether or not anyone’s listening to be honest and uh but we hope
that it’s helpful uh so thank you
46:10
for being with us on this simple growth business podcast thanks sir thanks

00:01
Hey Mike Callahan here back
00:02
Hey Mike Callahan here back with Callahan’s Corner Take
00:03
with Callahan’s Corner Take number two had some technical
00:05
number two had some technical difficulties. We’re trying to
00:06
difficulties. We’re trying to build out the matrix but
00:07
build out the matrix but question was submitted how to
00:09
question was submitted how to create a estimate for lawn
00:10
create a estimate for lawn mowing based on each size of
00:12
mowing based on each size of lawn mower and some production
00:14
lawn mower and some production right so the consumer doesn’t
00:15
right so the consumer doesn’t see the particular price that
00:17
see the particular price that you’re charging for each part
00:18
you’re charging for each part of the property based on the
00:19
of the property based on the size of the mower so you can
00:21
size of the mower so you can have in this example, I’m gonna
00:22
have in this example, I’m gonna have a 22 inch mower 30, -, 660
00:25
have a 22 inch mower 30, -, 660 and 72 inch, and how to break
00:26
and 72 inch, and how to break that down and especially if
00:28
that down and especially if you’re in a larger commercial
00:29
you’re in a larger commercial property if you utilizing Areas
00:31
property if you utilizing Areas in large 60 or 72 inch wide
00:34
in large 60 or 72 inch wide open areas, How do we charge
00:35
open areas, How do we charge and create production based
00:36
and create production based estimating on that? also gonna
00:38
estimating on that? also gonna go and show you how to do it
00:39
go and show you how to do it based on a normal mowing
00:41
based on a normal mowing scenario where you average in
00:42
scenario where you average in your average production rate
00:44
your average production rate for your mowing blowing and
00:45
for your mowing blowing and edging you can get that in and
00:46
edging you can get that in and if you Service Autopilot we’ll
00:47
if you Service Autopilot we’ll also show you how to get that
00:48
also show you how to get that in there for success so sorry
00:50
in there for success so sorry about the delay on the first
00:52
about the delay on the first version, but I’m gonna pop this
00:54
version, but I’m gonna pop this open and show you really
00:55
open and show you really quickly how we do this so first
00:56
quickly how we do this so first thing I’m gonna do here is I
00:57
thing I’m gonna do here is I take number two is jump right
00:58
take number two is jump right into the particular. On how to
01:01
into the particular. On how to break it down per size and
01:01
break it down per size and mower and linear feet of edd
01:04
mower and linear feet of edd and blowing then I’m gonna show
01:06
and blowing then I’m gonna show you the general example of the
01:07
you the general example of the lawn mowing where we average
01:08
lawn mowing where we average the mowing and nudging
01:09
the mowing and nudging altogether. so I’m gonna be
01:10
altogether. so I’m gonna be using some industry averages.
01:12
using some industry averages. you obviously wanna make sure
01:13
you obviously wanna make sure you do time and for your team
01:17
you do time and for your team based on the guys and girls
01:18
based on the guys and girls that your equipment you’re
01:19
that your equipment you’re using. so the first example is
01:20
using. so the first example is we’re gonna create a basic
01:21
we’re gonna create a basic parent service. everything
01:23
parent service. everything underneath this will be hidden
01:25
underneath this will be hidden underneath it. This is a simple
01:26
underneath it. This is a simple growth blueprint where we
01:27
growth blueprint where we actually go in and frame this
01:28
actually go in and frame this out. What we’ve done is made
01:30
out. What we’ve done is made some assumptions here on
01:33
some assumptions here on service three we’re charging
01:34
service three we’re charging $50 an hour so that’s our goal
01:36
$50 an hour so that’s our goal for revenue per hour and our
01:37
for revenue per hour and our expense per hour based off our
01:40
expense per hour based off our budget is $36 and 42 cents. so
01:43
budget is $36 and 42 cents. so the first mower we’re gonna be
01:44
the first mower we’re gonna be building out is a 22 inch
01:46
building out is a 22 inch mower. so I put in the service
01:48
mower. so I put in the service name of 20 – two inch Mower in
01:50
name of 20 – two inch Mower in the job variable the custom
01:51
the job variable the custom field that we’re measuring the
01:53
field that we’re measuring the area that 20 – two -inch mowers
01:55
area that 20 – two -inch mowers can be mowing is the 22 inch
01:59
can be mowing is the 22 inch Down here that we’ve already
02:00
Down here that we’ve already kinda created so we we’ve we’ve
02:02
kinda created so we we’ve we’ve decided based on industry
02:04
decided based on industry averages a 22 inch mower and
02:05
averages a 22 inch mower and mow up to 5000 square feet so
02:07
mow up to 5000 square feet so kinda actually happy about the
02:08
kinda actually happy about the technical difficulties. I’m
02:10
technical difficulties. I’m gonna show you how we actually
02:11
gonna show you how we actually break this down. so I’m gonna
02:12
break this down. so I’m gonna go in and show you from 125
02:14
go in and show you from 125 zero zero square feet here What
02:18
zero zero square feet here What it breaks it down how to break
02:19
it breaks it down how to break it for thousand and, then I’m
02:20
it for thousand and, then I’m gonna recommend you re edit at
02:22
gonna recommend you re edit at the top line to reflect a 4000
02:25
the top line to reflect a 4000 square foot increment for each
02:27
square foot increment for each mower as a minimal. so we’re
02:29
mower as a minimal. so we’re gonna do is go in and say it
02:31
gonna do is go in and say it takes us one hour to based on
02:33
takes us one hour to based on one hour and 50 is $50. So what
02:35
one hour and 50 is $50. So what I’m gonna do it on the bottom
02:37
I’m gonna do it on the bottom line. Here is go in and say
02:38
line. Here is go in and say equals this divided by five cuz
02:40
equals this divided by five cuz five parts of
02:43
five parts of a thousand 500 a thousand 5000.
02:44
a thousand 500 a thousand 5000. It’s point two hours in our
02:46
It’s point two hours in our price. I’m.
02:51
Equals $10 and the cost of $7
02:54
Equals $10 and the cost of $7 and 28 cents, so I’m gonna do
02:56
and 28 cents, so I’m gonna do is now is just manipulate this
02:58
is now is just manipulate this from one to a thousand is my
03:02
from one to a thousand is my $10.
03:05
$10. Point
03:05
Point two hours. and $7 and 28
03:08
Point two hours. and $7 and 28 cents so that for an industry
03:10
cents so that for an industry average, we’ve got 5000 square
03:11
average, we’ve got 5000 square feet for 22 inch mower. Now the
03:14
feet for 22 inch mower. Now the next one is gonna be a 36 inch
03:15
next one is gonna be a 36 inch Mower so a 30 – six -inch from
03:19
Mower so a 30 – six -inch from one to 10000 square feet Our
03:25
one to 10000 square feet Our rate equals that time of $50
03:28
rate equals that time of $50 there’s going to equal out that
03:30
there’s going to equal out that $50 an hour so I’m gonna do is