0:01
there we go Sean so let’s uh we’ll start
0:05
this over here so uh if we’re looking at
0:07
going in
0:09
um Sean let me know if you can hear me
0:10
buddy but I think uh that should solve
0:12
the problem
0:13
um but basically the question here that
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we submitted to Callahan’s Corner was
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how do we go out and when should we
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renew our snow and ice removal uh in
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that process what we’re looking at is
0:24
going out right after the Fourth of July
0:26
within about a week to week and a half
0:29
we want to renew our snow removal
0:30
services so good news is I’ve got some
0:33
really
0:33
um great Insight because my lawn care
0:35
company Callahan’s lawn care located in
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Upstate New York uh is probably the
0:39
Third on average one of the third
0:41
highest snowfall markets for snow
0:43
removal in the whole United States
0:44
averaging 120 to 130 inches Lakeside
0:47
where we’re at so the process of
0:49
renewing 600 residential contracts and
0:52
probably 40 or 50 commercials every time
0:54
we went out we plowed a little over
0:56
um 100 acres of pavement uh that was a
1:00
big task to get those renewed so we’re
1:01
going to do is go out right after the
1:03
Fourth of July
1:04
and renew those contracts we’re going to
1:06
do is create some scarcity and urgency
1:08
around that
1:09
um and we’re going to do the first part
1:11
is working our existing clients in our
1:13
our CRM or customer relationship
1:15
management software and actually send
1:17
out a renewal um and allow them to view
1:20
and up uh view their updated pricing if
1:23
there’s a price change and click and
1:24
accept uh the next thing is we want to
1:27
actually start working our database net
1:28
CRM of our leads and lost estimates and
1:31
previous clients that we actually want
1:33
to work with
1:34
um so this is where we’re going to dive
1:35
in and really start to create that
1:37
scarce and urgency because we don’t
1:39
overbook our schedule we provide quality
1:40
service and the way we do that is we go
1:43
out and sign people up so if you’re
1:45
going to renew in my case 600 plus
1:47
clients maybe 700 snow removal clients
1:49
that’s something you don’t want to do in
1:50
October September November you want to
1:53
know well in advance of where you’re at
1:54
and if we’re looking to grow by 30 how
1:57
many of our existing clients have
1:58
canceled so how many do we need to
2:00
replace the cancellations and how many
2:01
we need to grow where we’re going but
2:04
the the other cool thing is you’ve got
2:05
to jump on 99 of the competitors in your
2:07
Market by going out in July most of them
2:09
are still struggling to figure out their
2:11
summer Services we’re already going out
2:13
and selling our snow removal services or
2:15
if you’re not in the snow removal area
2:16
it’s going to be the same exact thing
2:17
for Holiday Lights
2:19
um but what I’m going to recommend is
2:20
after we create the new renewal process
2:22
through an automation
2:24
uh in your software we’re going to go
2:26
out and work that database to get new
2:27
people and I’m going to recommend that
2:29
we do it through email and also direct
2:31
mailing direct mailing right now uh not
2:33
the cheapest but having really really
2:35
good response because no one else is
2:37
investing in direct mail uh the last
2:40
week or so I’ve gone out to my mailbox
2:41
and it’s lucky if there’s anything in
2:44
there outside of a bill I think I’ve
2:45
seen in the probably last month maybe
2:47
one direct mail piece um that really
2:49
wasn’t well done with no call to action
2:51
so I’m going to break down some best
2:52
practice so if you’re going to start
2:53
selling your snow removing Services
2:54
right now in the middle of July this is
2:56
how you do it
2:58
um so our buddy Tyler of an Integrity
2:59
Paving also does snow removal
3:02
um what we’ve done with him for his seal
3:04
coating but this is the same exact
3:05
process we’re going to be doing with our
3:07
snow removal
3:08
um this is something we actually did at
3:09
Callahan’s lawn care with a new updated
3:11
twist I’m going to show you is we’ve got