Video Transcript

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are you asking questions Ransom live
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right here on Facebook been a lot of
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talk about emails and estimates going to
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the spam folder and potential leads and
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clients not getting the communication
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from your business that you need to get
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in their hands via email well uh there’s
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a lot of misconceptions of why this is
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happening and I’m about to
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um literally demystify why this is
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happening in a lot of your
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um companies if you’re having issues
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with email deliverability believe it or
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not it has nothing to really do with the
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software itself or their sender
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reputation
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um we work with service autopilot as a
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certified advisor their user sending uh
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ratings actually really really uh well
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they meet from my understanding with the
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email provider that sends these uh
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emails and
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it’s really dialed in this is something
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to have a handle on uh the concern is
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that the end user being us as consumers
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contractors uh are unaware of some of
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the simple steps we need to take so I’m
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going to take the next few minutes and
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actually talk about uh something that’s
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not really sexy or exciting uh DNS and
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SPF records
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um but that’s really really important
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I’m going to break down in just simple
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layman terms what it is and what you
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need to do to fix it in addition I’m
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going to give you a link to a uh article
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out of our help desk from simple growth
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how to actually go in and connect uh the
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DNS SPF records in service autopilot for
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yourself and I’m going to hop into an
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additional CRM that we use called keep
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which used to be previously in Fusion
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soft and I’m going to break down the top
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seven or eight things that you need to
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be looking at when you build email
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content for email deliverability
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um to your current leads and clients and
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a lot of people ask what’s the
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difference between simple growth and
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some of the other providers out there
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doing done for you marketing or done for
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you automations well uh in the next few
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minutes you’re gonna definitely see the
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difference because when we go out and
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write all your email copy and your text
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message copy
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um particularly as well as call scripts
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um it’s done for you in the Box hitch
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them but we don’t only just do that we
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go in and actually check the email
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deliverability and make sure it’s not
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going to be flagged to spam
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um and that’s the key thing and I’m
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going to show you how to do it yourself
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here over the next few minutes so
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without any further delay I’m going to
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open up the screen here
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and talk about this so uh Tech Tweeter
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had a great diagram I didn’t want to
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recreate the wheel if it’s already out
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on the internet uh so this actually
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probably will bring a little more
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credibility to me to actually drawing
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this out on a uh Google slide sheet or
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Lucid chart uh but what we’ve got here
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is
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uh what’s happening here is you are the
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sender you’re sending your email here
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um and it’s going out to this inbound
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mail server and it’s looking up the SPF
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at the DNS server and kicking it back
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what you are doing is hopefully if you
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have your SPF DNS record set that you’ve
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given service autopilot basically the
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permission to send on your behalf and
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the other email providers are going to
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recognize this is a credible source so
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if it’s recognized here
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um plus the reputation date of the
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sender which essay has really good
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sender information it’s going to go
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either in the inbox spam quarantine or
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blocked
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um what we’re seeing here is a lot of
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our estimates and emails if we have not
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taken this essential step and this is
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something that uh simple growth as an
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expert in email deliverability and
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automations uh has been teaching and
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talking to all our clients about for
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probably the last four and a half
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probably five years so this is nothing
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new
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um so there is a difference when you go
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out and work with someone they need to
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be telling you about these things since
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I’m here to basically demystify what
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needs to be done even if you’re not
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working with simple growth because in
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the mindset of abundance this needs to
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happen this is why people are not
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getting their estimates out they’re not
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getting their invoices out sometimes and
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getting delivered
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um so right from Tech Tweeter here
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why is SPF important
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um SPF is a senate centers policy
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framework extremely important for
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protecting your domain from being used
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for fraudulent and email activities so
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we need to go in and actually register
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these for these to work SPF is a type of
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domain service DNS record that
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identifies which mail servers are
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allowed to send emails from your domain
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so we are going in and allowing service
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autopilot to send emails from our domain
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so simple growthsystems.com that domain
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for me and why we do this it helps
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prevent someone from spoofing your
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domain and sending out malicious emails
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which would not be good and I’ve seen
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this in the past so we need to register
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um those those things and SPF can help
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prevent your emails from being marked as
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spam sounds familiar correct we are
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being marked in spam or not actually
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getting there if we haven’t registered
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this so it’s very very essentially we do
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this so by adding SPF record to your DNS
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you are essentially telling the
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receiving mail server that this is where
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my email comes from your Contracting
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Company
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um and that other mail servers claiming
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to send emails from your domain is
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fraudulent so once again once we have
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gone in
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we have registered with the service
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autopilot
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uh in SPF DNS records
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the the mail services oh it’s good we’re
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going to go through with the good
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reputation we’re going to get in the
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inbox this is why some of those emails
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are going to spam or bouncing basically
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getting blocked so we need to get that
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DNS SPF record so the good news is in
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the chat I am going to give you a link
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to setting up your business email
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addresses for use by service autopilot
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so this was an article that we wrote two
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years ago like I said we’ve been telling
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our clients about four or five four to
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five years ago when we really started
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automating on service autopilot as a
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certified advisor so this is going to
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give you the step-by-step directions you
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don’t need to be a simple growth client
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um to do this but we’re going to give
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you this here and I’m going to put that
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in the chat after the live event uh next
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thing I want to show you though is what
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does this all mean
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um so outside of service autopilot
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um and and keep which used to be
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Infusionsoft is where we first started
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cutting our automation teeth
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um so what is the most common triggered
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messages for their spam Checkers I can
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go in here and this is an email that we
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wrote for the simple growth masterminds
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for our live event in August 2023 uh
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where we teach eight big eight figure
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business
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um methodology and actually Workshop it
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uh what keep has actually done is off to
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the left here there’s a Spam area so
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when I go to create a email
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um I can hit this and based on what I
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have in here
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for this actual email
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this built-in spam Checker will actually
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tell me the deliverability so obviously
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we’ve tested this
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um and this email had I think about an
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85 open rate
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um and almost a 10 click-through rate
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but part of the reason why the simple
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growth automations internally and the
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ones we build for our clients work so
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well is we go through this process and
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do a Spam checking and deliverability
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process now the good news is you don’t
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need to have keeper Infusionsoft to do
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this if we go online there is a lot of
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free Checkers so literally
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free email spam Checker and what we can
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do and all of them are pretty much the
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same
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um some limit you how many you test
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today but if you’re testing up to three
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emails a day like it’s pretty much free
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so you’re good but we go in and what you
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can do is when you click in here
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uh for that we can copy this email
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address and you can send your emails to
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it and it’ll actually tell you your spam
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or spamminess rating to actually be able
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to deliver your emails
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the final thing is uh right from keep
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where we’re certified advisors of
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um I want to talk about some of the
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things that uh the eight main things
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that you as a contractor if you’re
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writing your own copy and not using the
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pre-built simple growth copy or if
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you’re even editing on top of it or
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customizing it
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is the first one is the ratio of white
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space to non-white space having a lot of
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line breaks are other white space alerts
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the internet service providers
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um that critical information potentially
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opt out unsubscribe list is actually
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being buried at the bottom
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so whether you’re in the US or Canada
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Camp spam compliance we need to have the
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opt out on the bottom uh some people
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will inadvertently not know this and
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actually push a whole bunch of white
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space and push that opt out link all the
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way to the bottom so it’s buried
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um and these email providers now will
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actually look at this
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um
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if you’re asking for huge sums of money
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uh those are phishing schemes and then
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uh the way you’ve formatted your numbers
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in the US US on your actual uh document
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may also trigger some spam so the next
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one here is tax percent a lot of money
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for you so basically
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um those those ideas as big deep
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discounts or
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um discounts percentage off those things
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in email subject line in the messaging
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uh may actually trigger uh some actual
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uh what do you call it uh spam rating uh
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subject line isn’t all in capitals I see
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this here in a lot of the documents that
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we
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um get from our clients or non-clients
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um that they’re doing it so urgent read
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things like this here that is going to
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be considered spam and that will get you
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a one-way ticket right to the email spam
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box HTML format message contains
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shortened urls
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so the best idea here is any short URLs
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we’re putting behind a button or a call
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to action where it’s not actually having
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the actual
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um shortened URL in the actual email so
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if you look at our broadcast here
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for the simple growth masterminds attend
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the register click here and that actual
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short URL is behind there that’s going
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to give you better email deliverability
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this is the stuff that uh when you
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actually dive in and get an education
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around this stuff that this is what
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we’re looking at here
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um obviously I don’t think any adult uh
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entertainment things would be in here
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but uh if you’ve got something around
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porn in there or Triple X it’s going to
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end up in the spam thing but I think
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we’re all probably safe in our lawn care
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and home cleaning companies anything
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around trading options probably also uh
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but here’s a big one domain and IP
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reputation
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with this right here right
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now it should not be an issue the domain
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reputation is actually really good and
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uh if you’ve got something around
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coveted content we’ll probably get there
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so um those are some of the things that
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I’m looking at when we’re writing done
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for you email marketing and text copy
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um that needs to happen but once again
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if you’re joining us we’re talking about
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DNS SPF records so when we send
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we’re giving
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um and basically
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the DNS record identifies which mail
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servers are allowed to send emails from
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your domain so we’re letting everyone
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know that sa service autopilot is
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allowed to send from our domain and then
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it goes in through reputation and it
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gets in the inbox that’s how you’re
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gonna get your emails for your invoices
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your estimates
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and any other communication to your
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client so you need to go in and register
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your SPS and dnf Records otherwise
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um you have not made it aware that
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service autopilot is sending on behalf
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of your domain like your website like
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simple growth systems now the other
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thing that probably no one has told you
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which I’m going to tell you that we tell
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all of our paying clients and I’m just
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going to let this out as some expert
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advice uh Mike at gmail.com is not the
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email you want to be sending eventually
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that is also going to get flagged so you
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want to be sending from
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uh Mike at simplelawncare.com so you
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need to be sending from an actual domain
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that’s registered
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um and that is going to be the key so
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what I’m going to put here is uh our
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article here
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to set up your email address to use by
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service autopilot so in the chat here
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I’m putting that in here and I’ll post
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it again afterwards so this is how we
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tackle it literally scroll down step by
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step
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and this will be the step-by-step
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newsletters go out get a spam filter
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check your emails before you send them
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out to make sure uh just like I’m doing
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in my email broadcast that I’m okay with
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the spam check and
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take an idea of some of the things if
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you’re just joining us uh the top
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nine things we should be looking at that
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will uh almost guarantee you a one-way
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ticket to the spam folder if your DNS
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and SPF records are created correctly so
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these are the things we’re talking about
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I’m going to drop this in the
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chat as well how to do this on your own
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and go out and get an email spam Checker
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to check your content uh if you’re not
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using simple growth as a uh content
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provider with your done-free automations
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want to check that make sure you do it
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correctly and this is one of the reasons
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when people ask what’s the difference
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between simple growth and other
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automation providers we’re bringing 10
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15 years of expert knowledge here for
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things not only for the automations but
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how to actually get those automated
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emails and text messages to their inbox
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and providing you tools with done for
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you fashion and not only do we after the
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first 30 days to launch is set up we
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actually continue to support these so on
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average with about 28 to 30 full-time
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people on our team uh updating and
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supporting these things we probably
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average I would say 150 to maybe almost
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200 uh updating and help tickets on our
13:39
team every week depending on the
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seasonality of the season so that’s what
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we’re doing we’re living this we’ve got
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a full team that owns this does it and
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uh we’re showing you here on this video
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how to take care of yourself if this is
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something you’re doing yourself so
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Callahan’s corner you ask questions we
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end some library on Facebook make sure
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you check the link in the comments
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um how to actually set up your SPF DNS
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records to have essays send