0:00
are you asking questions Ransom live
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right here on Facebook been a lot of
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talk about emails and estimates going to
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the spam folder and potential leads and
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clients not getting the communication
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from your business that you need to get
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in their hands via email well uh there’s
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a lot of misconceptions of why this is
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happening and I’m about to
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um literally demystify why this is
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happening in a lot of your
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um companies if you’re having issues
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with email deliverability believe it or
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not it has nothing to really do with the
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software itself or their sender
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reputation
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um we work with service autopilot as a
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certified advisor their user sending uh
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ratings actually really really uh well
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they meet from my understanding with the
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email provider that sends these uh
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emails and
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it’s really dialed in this is something
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to have a handle on uh the concern is
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that the end user being us as consumers
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contractors uh are unaware of some of
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the simple steps we need to take so I’m
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going to take the next few minutes and
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actually talk about uh something that’s
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not really sexy or exciting uh DNS and
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SPF records
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um but that’s really really important
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I’m going to break down in just simple
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layman terms what it is and what you
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need to do to fix it in addition I’m
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going to give you a link to a uh article
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out of our help desk from simple growth
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how to actually go in and connect uh the
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DNS SPF records in service autopilot for
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yourself and I’m going to hop into an
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additional CRM that we use called keep
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which used to be previously in Fusion
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soft and I’m going to break down the top
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seven or eight things that you need to
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be looking at when you build email
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content for email deliverability
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um to your current leads and clients and
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a lot of people ask what’s the
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difference between simple growth and
1:44
some of the other providers out there
1:46
doing done for you marketing or done for
1:48
you automations well uh in the next few
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minutes you’re gonna definitely see the
1:51
difference because when we go out and
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write all your email copy and your text
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message copy
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um particularly as well as call scripts
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um it’s done for you in the Box hitch
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them but we don’t only just do that we
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go in and actually check the email
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deliverability and make sure it’s not
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going to be flagged to spam
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um and that’s the key thing and I’m
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going to show you how to do it yourself
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here over the next few minutes so
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without any further delay I’m going to
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open up the screen here
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and talk about this so uh Tech Tweeter
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had a great diagram I didn’t want to
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recreate the wheel if it’s already out
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on the internet uh so this actually
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probably will bring a little more
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credibility to me to actually drawing
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this out on a uh Google slide sheet or
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Lucid chart uh but what we’ve got here
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is
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uh what’s happening here is you are the
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sender you’re sending your email here
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um and it’s going out to this inbound
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mail server and it’s looking up the SPF
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at the DNS server and kicking it back
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what you are doing is hopefully if you
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have your SPF DNS record set that you’ve
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given service autopilot basically the
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permission to send on your behalf and
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the other email providers are going to
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recognize this is a credible source so
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if it’s recognized here
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um plus the reputation date of the
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sender which essay has really good
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sender information it’s going to go
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either in the inbox spam quarantine or
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blocked
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um what we’re seeing here is a lot of
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our estimates and emails if we have not
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taken this essential step and this is
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something that uh simple growth as an
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expert in email deliverability and
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automations uh has been teaching and
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talking to all our clients about for
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probably the last four and a half
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probably five years so this is nothing
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new
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um so there is a difference when you go
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out and work with someone they need to
3:40
be telling you about these things since
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I’m here to basically demystify what
3:44
needs to be done even if you’re not
3:45
working with simple growth because in
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the mindset of abundance this needs to
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happen this is why people are not
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getting their estimates out they’re not
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getting their invoices out sometimes and
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getting delivered
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um so right from Tech Tweeter here
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why is SPF important
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um SPF is a senate centers policy
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framework extremely important for
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protecting your domain from being used
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for fraudulent and email activities so
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we need to go in and actually register
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these for these to work SPF is a type of
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domain service DNS record that
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identifies which mail servers are
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allowed to send emails from your domain
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so we are going in and allowing service
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autopilot to send emails from our domain
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so simple growthsystems.com that domain
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for me and why we do this it helps
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prevent someone from spoofing your
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domain and sending out malicious emails
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which would not be good and I’ve seen
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this in the past so we need to register
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um those those things and SPF can help
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prevent your emails from being marked as
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spam sounds familiar correct we are
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being marked in spam or not actually
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getting there if we haven’t registered
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this so it’s very very essentially we do
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this so by adding SPF record to your DNS
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you are essentially telling the
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receiving mail server that this is where
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my email comes from your Contracting
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Company
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um and that other mail servers claiming
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to send emails from your domain is
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fraudulent so once again once we have
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gone in
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we have registered with the service
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autopilot
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uh in SPF DNS records
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the the mail services oh it’s good we’re
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going to go through with the good
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reputation we’re going to get in the
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inbox this is why some of those emails
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are going to spam or bouncing basically
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getting blocked so we need to get that
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DNS SPF record so the good news is in
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the chat I am going to give you a link
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to setting up your business email
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addresses for use by service autopilot
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so this was an article that we wrote two
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years ago like I said we’ve been telling
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our clients about four or five four to
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five years ago when we really started
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automating on service autopilot as a
5:50
certified advisor so this is going to
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give you the step-by-step directions you
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don’t need to be a simple growth client
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um to do this but we’re going to give
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you this here and I’m going to put that
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in the chat after the live event uh next
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thing I want to show you though is what
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does this all mean
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um so outside of service autopilot
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um and and keep which used to be
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Infusionsoft is where we first started
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cutting our automation teeth
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um so what is the most common triggered
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messages for their spam Checkers I can
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go in here and this is an email that we
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wrote for the simple growth masterminds
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for our live event in August 2023 uh
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where we teach eight big eight figure
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business
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um methodology and actually Workshop it
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uh what keep has actually done is off to
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the left here there’s a Spam area so
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when I go to create a email
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um I can hit this and based on what I
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have in here
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for this actual email
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this built-in spam Checker will actually
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tell me the deliverability so obviously
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we’ve tested this
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um and this email had I think about an
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85 open rate
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um and almost a 10 click-through rate
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but part of the reason why the simple
6:58
growth automations internally and the
7:00
ones we build for our clients work so
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well is we go through this process and
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do a Spam checking and deliverability
7:07
process now the good news is you don’t
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need to have keeper Infusionsoft to do
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this if we go online there is a lot of
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free Checkers so literally
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free email spam Checker and what we can
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do and all of them are pretty much the
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same
7:20
um some limit you how many you test
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today but if you’re testing up to three
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emails a day like it’s pretty much free
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so you’re good but we go in and what you
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can do is when you click in here
7:30
uh for that we can copy this email
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address and you can send your emails to
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it and it’ll actually tell you your spam
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or spamminess rating to actually be able
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to deliver your emails
7:42
the final thing is uh right from keep
7:44
where we’re certified advisors of
7:47
um I want to talk about some of the
7:48
things that uh the eight main things
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that you as a contractor if you’re
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writing your own copy and not using the
7:54
pre-built simple growth copy or if
7:56
you’re even editing on top of it or
7:57
customizing it
8:00
is the first one is the ratio of white
8:03
space to non-white space having a lot of
8:06
line breaks are other white space alerts
8:08
the internet service providers
8:10
um that critical information potentially
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opt out unsubscribe list is actually
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being buried at the bottom
8:18
so whether you’re in the US or Canada
8:20
Camp spam compliance we need to have the
8:23
opt out on the bottom uh some people
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will inadvertently not know this and
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actually push a whole bunch of white
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space and push that opt out link all the
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way to the bottom so it’s buried
8:34
um and these email providers now will
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actually look at this
8:39
um
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if you’re asking for huge sums of money
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uh those are phishing schemes and then
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uh the way you’ve formatted your numbers
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in the US US on your actual uh document
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may also trigger some spam so the next
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one here is tax percent a lot of money
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for you so basically
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um those those ideas as big deep
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discounts or
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um discounts percentage off those things
9:06
in email subject line in the messaging
9:08
uh may actually trigger uh some actual
9:12
uh what do you call it uh spam rating uh
9:15
subject line isn’t all in capitals I see
9:18
this here in a lot of the documents that
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we
9:21
um get from our clients or non-clients
9:24
um that they’re doing it so urgent read
9:26
things like this here that is going to
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be considered spam and that will get you
9:31
a one-way ticket right to the email spam
9:34
box HTML format message contains
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shortened urls
9:40
so the best idea here is any short URLs
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we’re putting behind a button or a call
9:45
to action where it’s not actually having
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the actual
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um shortened URL in the actual email so
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if you look at our broadcast here
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for the simple growth masterminds attend
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the register click here and that actual
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short URL is behind there that’s going
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to give you better email deliverability
10:01
this is the stuff that uh when you
10:04
actually dive in and get an education
10:05
around this stuff that this is what
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we’re looking at here
10:08
um obviously I don’t think any adult uh
10:11
entertainment things would be in here
10:12
but uh if you’ve got something around
10:14
porn in there or Triple X it’s going to
10:16
end up in the spam thing but I think
10:17
we’re all probably safe in our lawn care
10:19
and home cleaning companies anything
10:20
around trading options probably also uh
10:23
but here’s a big one domain and IP
10:25
reputation
10:27
with this right here right
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now it should not be an issue the domain
10:32
reputation is actually really good and
10:35
uh if you’ve got something around
10:36
coveted content we’ll probably get there
10:38
so um those are some of the things that
10:40
I’m looking at when we’re writing done
10:41
for you email marketing and text copy
10:44
um that needs to happen but once again
10:46
if you’re joining us we’re talking about
10:48
DNS SPF records so when we send
10:51
we’re giving
10:53
um and basically
10:55
the DNS record identifies which mail
10:57
servers are allowed to send emails from
11:00
your domain so we’re letting everyone
11:02
know that sa service autopilot is
11:05
allowed to send from our domain and then
11:07
it goes in through reputation and it
11:09
gets in the inbox that’s how you’re
11:10
gonna get your emails for your invoices
11:12
your estimates
11:14
and any other communication to your
11:16
client so you need to go in and register
11:18
your SPS and dnf Records otherwise
11:22
um you have not made it aware that
11:24
service autopilot is sending on behalf
11:28
of your domain like your website like
11:30
simple growth systems now the other
11:32
thing that probably no one has told you
11:34
which I’m going to tell you that we tell
11:35
all of our paying clients and I’m just
11:37
going to let this out as some expert
11:39
advice uh Mike at gmail.com is not the
11:44
email you want to be sending eventually
11:46
that is also going to get flagged so you
11:48
want to be sending from
11:50
uh Mike at simplelawncare.com so you
11:54
need to be sending from an actual domain
11:55
that’s registered
11:57
um and that is going to be the key so
11:58
what I’m going to put here is uh our
12:00
article here
12:01
to set up your email address to use by
12:05
service autopilot so in the chat here
12:07
I’m putting that in here and I’ll post
12:10
it again afterwards so this is how we
12:12
tackle it literally scroll down step by
12:14
step
12:15
and this will be the step-by-step
12:18
newsletters go out get a spam filter
12:21
check your emails before you send them
12:23
out to make sure uh just like I’m doing
12:25
in my email broadcast that I’m okay with
12:27
the spam check and
12:29
take an idea of some of the things if
12:31
you’re just joining us uh the top
12:34
nine things we should be looking at that
12:36
will uh almost guarantee you a one-way
12:39
ticket to the spam folder if your DNS
12:40
and SPF records are created correctly so
12:43
these are the things we’re talking about
12:44
I’m going to drop this in the
12:47
chat as well how to do this on your own
12:49
and go out and get an email spam Checker
12:52
to check your content uh if you’re not
12:54
using simple growth as a uh content
12:57
provider with your done-free automations
12:58
want to check that make sure you do it
13:00
correctly and this is one of the reasons
13:03
when people ask what’s the difference
13:04
between simple growth and other
13:06
automation providers we’re bringing 10
13:08
15 years of expert knowledge here for
13:11
things not only for the automations but
13:12
how to actually get those automated
13:13
emails and text messages to their inbox
13:15
and providing you tools with done for
13:18
you fashion and not only do we after the
13:21
first 30 days to launch is set up we
13:24
actually continue to support these so on
13:26
average with about 28 to 30 full-time
13:28
people on our team uh updating and
13:30
supporting these things we probably
13:31
average I would say 150 to maybe almost
13:34
200 uh updating and help tickets on our
13:39
team every week depending on the
13:40
seasonality of the season so that’s what
13:43
we’re doing we’re living this we’ve got
13:44
a full team that owns this does it and
13:46
uh we’re showing you here on this video
13:48
how to take care of yourself if this is
13:50
something you’re doing yourself so
13:51
Callahan’s corner you ask questions we
13:53
end some library on Facebook make sure
13:54
you check the link in the comments
13:57
um how to actually set up your SPF DNS
13:59
records to have essays send