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Piece Rate Pay, the benefits and how to implement it in your business.

Automated video training for Service Autopilot, details here: https://www.simplegrowthsystems.com/au…/


Video transcription:

Mike Callahan here. I want to make a quick live video just absolutely excited, about to announce the release of our fully automated video training series for Service Autopilot. We’ve been using several companies around the United States bringing in fresh office personnel that have never even heard of Service Autopilot and within three to five days we had them up and trained a hundred percent ready to go, this is just absolutely revolutionary in my opinion. So if you already are a Service Autopilot member you can go to the marketplace icon up on the top there, give our office a call or click the link below for more information on what’s included. You’re gonna hear a lot about this but one of the biggest stumbling parts of Service Autopilot that we hear from a lot of users is learning the system is very very tough so what we’ve done is broken it down into six easy digestible modules complete with testing. The way we tackle this though is the videos don’t bounce around they sequentially go from lead acquisition off the website or when the client calls we teach you how to get them in the Service Autopilot what needs to be taken care of and each tab of the add the lead screen we go in and show you how to break down the sale source, so how they heard about you we’re setting the foundations for the system and the tracking of lead conversion into clients and the cost for acquired client per lead source. In addition we go in and show you how to break down custom fields or job variables so whether its turf square footage in lawn care, home square footage in home cleaning we go in and break down the process to how to do this in an easy digestible way so even if the admin is not building the stuff out they had a foundational understanding of what’s going on on top of this. In addition, if you’re the business owner manager and you want to have a better understanding we break this down in very slow simple videos that are two to three minutes each and they’re very digestible at the end of each module we have testing you have to pass that module at a hundred percent to go to the next one and we have an automated process that teaches you on the questions you got wrong. As we go in we got lead acquisition we enter them in the SA we create an estimate we go in to estimate templates pricing grids the estimate email the estimate acceptance email all this is at really easy digestible step-by-step directions then we go into how to email out the estimate itself preview it and tweak it on the fly, so we’ve got a template email that loads in now when we lose the estimate we go through the process of closing at least lists that lead out for list hygiene then we drive around eighty-one estimate process you can notice this is all sequential we’re not bouncing around this makes sense as a process in the office we go in and show you how to convert the lead into a client off the estimate if the client calls and says hey I want to sign up we show you how to mark that as won. Then in addition we show you how to schedule off the estimate this is a key thing we’re eliminating training extra screens and steps and creating a process and workflow that is systematized by doing such the price the budgeted time and cost or any materials are automatically transferred over the schedule. Next we’re gonna go in is talk about scheduling work we’re gonna go over the main types of scheduling and Service Autopilot for the lawn care industry and the home cleaning industry we’re gonna go over one time job so that’s a job we know the specific date we go over recurring jobs your weekly or bi-weekly or custom schedules we’re gonna go over your waiting list maybe it has to be done this week but not today sometime between Monday and Friday. We go into package jobs, particularly this is around fertilizing or maintenance packages so we go in very similar waiting lists but show you how to set that up and schedule that. Then we go into routing and all the different types  of routing you can do in service autopilot so we’ve got our optimized free through Google we got our paid optimizing we have our manual and grouped optimize and we give it a good bad and ugly on all of them and how we recommend systematizing this for your Business. Then we go down and show you how to double check the route order and check the visual clues on the little flags. Next thing we do is roll into the dispatch board, the dispatch board gonna show you how to adjust the crews on the flies if you no call no show this is going to give you the foundational information for your job costing and payroll, then we’re gonna select the jobs and dispatch them in a print them or get them live out of the mobiles. Next thing is we’re going out field to get the work done when the work is done we’re gonna close the screen out with the closeout day screen so we’re gonna go and give you a sanity check to make sure we have a price budget at time and good start and stop times because that bad data in is gonna be a bad data out for your reporting for job costing and raising your prices and production rate so we’re gonna make sure we have foundational understanding then we’re gonna make sure everything’s complete and then whether we build daily weekly monthly or a custom data month this system is now going to automatically create those invoices and then once the invoices are done we’re going to take you through the invoicing collection process and show you how to charge charge cards how to printing those invoices how to email those invoices all at a click of three buttons a systematized way to get that done that’s predictable day in and day out. Then the last thing is we’re going to show you how to enter contracts and prepayments and the biggest misconceptions of entering services that are under contract most people are not putting a price or budgeted time when it’s connected to the contract it will not double bill this I insure but by doing so and getting a price and budget of time and cost in there this will in fact give you a great data in great data out for job costing and production rate based estimating. So if any of this sounds of interest, click the link below to get some more details if you are our employee level 3 and there’s quite a few people out there very shortly within the next week or two we will be inserting in building this automation out and getting you access to it at no extra cost so if you are on our employee systems automations employee level 3 that includes video training this whole new process of automating your video training for your office staff will be included no extra cost. If your employee level 1 or level 2 and you want to jump up also click that link below and as a link to my online calendar so we can talk and see if it’s a good fit for you. If you’re not ready to dive into our employee automations and you want to just have the automated onboarding training system for the office this is a new product offered by Simple Growth. We’re continuing to push the envelope to make simple install and training of Service Autopilot for everyone in every industry that we work with whether it’s lawn care home cleaning or pest control or some of the other service industries like pond maintenance our waterless pine features as well so check it out click the link below or in this post.Really excited our employee level 3automations are going to be getting access to this very shortly and if this is something you want as just a standalone automation it’s going to be a game-changer so whether you are the business owner want some clarification or you want to be able to hand this off automated to train your new office staff with predictable results day in and day out this is what allowed me to basically scale an absentee owner business and if I didn’t want to be there for 30 days or if I felt sick and couldn’t run it or you want to go out and sell your business they have a turnkey solution that doesn’t revolve around the owner there’s a true value in here to automate your workflow and training for your office staff. Any questions comments drop below click the link to check out the details, look forward to seeing you on either the live or yesterday’s replay of the webinar on the link below that goes into the exact details of what I’m talking about with a visual representation and we go over all the pricing so looking forward to talking to some people live or on yesterday’s replay of the automation here and if you’re on Service Autopilot you want more information, go up to the upper right hand corner under the little icon of the silhouette of the person marketplace it is probably one of the first or two listings Simple Growth’s automated video training for Service Autopilot. Look forward to seeing you on that webinar or on yesterday’s replay on the marketplace or on the link I just put in below

https://www.simplegrowthsystems.com/automated-office-training-sa/?fbclid=IwAR2JX5aFHsPnvr72mMqELxsjgs9c5BtpOMU3jOzuIFsD2-t09hZ9ag3kNyM

Estimates for the cleaning industry.

How detailed should a business be when creating services in their CRM.

How detailed should a business be when creating services in their CRM.

Hey Mike Callahan here, had a quick question submitted: when creating an estimate particularly in their CRM which was Service Autopilot should they be setting up multiple services such as weekly or bi-weekly services in different one time services separately? The answer is absolutely yes, so when most people come to our 2-day deep dive where we sit knee-to-knee and build out Service Autopilot custom for people. Most people come in with 12 or maybe 13 services they think by the time we’re done we come out with about 130 to 140. Now some of these will be child services that the consumer does not see but that’s your glorified estimating checklist, so we’re gonna create budgeted time cost and profitability for each step of the estimate and the major benefit is, once we finish these jobs we can run job cost reports weekly vs bi-weekly vs one time and see your true profitability and every job you do and the frequency. It’s gonna give you clarity in your business what’s profitable and what’s not profitable and what you need to be charging to make sure you’re making bottom-line profit. Hopefully this helps and we’ll have a longer video coming in tomorrow

Will new equipment purchases replace hard to find employees?

Will new equipment purchases replace hard to find employees?

Hey Mike Callahan here, just got back home from the ACSA Snow Show sponsored by ASCA and Snow Magazine. One of the hottest topics over the last two days at that conference (with the top 100 snow removal companies in the whole entire country US and Canada) was replacing employees with high production equipment. So my question to you today is… are we following suit with some of the leaders in the snow removal industry as well as lawn care industry in investing in equipment that is higher production maybe a higher ticket price but allow us to reduce our labor force and have more productive more predictable outcomes on the work we perform. One of the biggest trends right now that we saw at the ASEA Snow Show, that I spoke at and did a panel discussion with the top 100 companies in the whole entire country in Canada so pretty much across all of North America, the hottest trend right now- giving the labor crisis that we are involved in no matter the service industry whether it’s lawn care, snow removal, home cleaning, pest control we’re all dealing with the same labor problems and one of the biggest shifts right now is the investment in technology in AI (artificial intelligence) to basically alleviate some of the manual labor that we need some of the pieces of equipment that were at the snow show, very similar equipment that’s coming out lawn care as well not exactly positive and home cleaning yet but I can definitely tell you that in snow removal they have completely automated sidewalk removal equipment now just like the automated lawn mowers we have in the lawn care industry as well as higher production based equipment like Ventrac, Western had a snow basically plowing slash brush that looks phenomenal among other things. Question to you drop your comments below I’m curious going into the second half of this year, whether it’s your lawn care, home cleaning or snow removal company are you going out and investing money in higher production equipment to replace your field labor to have more productive all outcomes? I Want to say what’s up to David Keith, Stephanie and Thomas as well. So more of a question going out because it seems to be the shift after we just got back from the ASEA snow removal conference that most companies are going out and buying higher ticket price items to replace their labor and have better production and better predictability. This is something we always did a Callahan’s Lawn Care invested in the latest and greatest equipment and technology to create predictable results with less labor in higher margins, so drop your comments below if this is in your game plan. Also a huge announcement it is official, I’ll be dropping some links… Lawn and Landscape Magazine is gonna have their technology conference, first annual Orlando Florida in the middle of February I’m gonna be doing at least an hour talk on and actually Im on the advisory board and Service Autopilot SA6 gonna be doing a live talk with Scott I’m sorry [Laughter] Chris Volpe nothing wrong with live video here… but Chris Volpe and I at SA6 will be going live to show you what a fully built out SA instance looks like so make sure you catch the free show that we’re doing there’s a few spots left the day before SA6 and then Chris Volpe and I are gonna take the main stage at SA6 showing you what a fully set up and trained Service Autopilot account looks at for lawn care, snow removal and yes home cleaning. We’re gonna break it down across three industries to show you how to do the actual production rate based estimating on each industry and we’ve had some massive breakthroughs if you’re in the home cleaning industry how to actually set this up an SA we’re able to base it on square footage a range of square footage with small, medium and large bathrooms, bedrooms or we can actually base it on square footage with a high and low range before your deep clean, top-to-bottom, weekly, bi-weekly and monthly move-in and move-out and we can’t forget after construction as well. Looking forward to seeing it before SA6 at SA6 and the Lawn and Landscape Magazine’s first annual tech conference in the middle of February, where I’ll be on stage just dropping some knowledge about the newest and greatest technology and how to implement them in your service business. Drop comments below are you investing a technology to repay some of your field labor for better production and more standard labor force?

How much preparation and refining is needed to scale a business to 1 million in annual sales and beyond.

How much preparation and refining is needed to scale a business to 1 million in annual sales and beyond.

Hey Mike Callahan with a quick question that was submitted; how much preparation is needed to scale a business to 1 million and well beyond? Got me thinking here, I’m actually in downtown Pittsburgh for the ASCA Snow Show along with Snow Magazine and I’ve been in my hotel room here for the last four in a half to five hours literally with a clicker running around with a TV screen behind me getting ready for the talk and this is a 45-minute talk I’m also gonna be doing a panel discussion. I spent four and a half to five hours today just getting ready for one talk that’s 45 minutes so the question is how much time is needed to get in preparations needed the scale of business to a million and beyond? Well it’s a lot of time and the first thing that I would look at is going in and checking out and making sure your business model, your strategy and systems & processes are in check. So we want to start with your business model, we want to start with your business strategy and then the systems & processes. I’m gonna be talking a lot about this at the snow show tomorrow but when you see a business it’s a success overnight down the street you don’t see the 10 or 15 years and maybe 5 to 10 years depending on the business (sometimes longer sometimes shorter) that are behind the scenes. What I’m suggesting is the preparation to scale to a million to be on it whatever your goal is really needs to dial in right now at a business model and what is your model is it residential only? Is it commercial only? Is it residential and commercial? What’s the model? Clearly define it and take a look down the line not only now but what that is gonna look like in the future… is it including automation robotic mowers? Different robotics snow removal equipment that’s coming out? Those are the things we want to take a look at, is that model gonna be effective now and where the consumer is going to be? Just like Wayne Gretzky said he’s going to where the puck is going, make sure that your business model is scalable in the next 10 to 15 years where the market is going. Next thing is strategy, how do we break that down into yearly goals, quarterly and then weekly. Just like this talk I blocked off two quarters of my day here with travel and I blocked out four to five hours to make sure I could execute and bring excellent value in knowledgeable content for the attendees of the snow show here tomorrow in Pittsburgh Pennsylvania and that is just for 45 minutes. So are you taking the time and blocking it out, with no distractions to make sure your model and your strategy and then that drives in the systems and processes for success. My guess is, if you are anything like me when I first started out and I started to try to scale the business, you’re not spending enough time. We need to get out of the business, as Michael Gerber says work on it and not in it. Just like I’m blocking off four to five hours from my talk for tomorrow, just like I block off four to five hours for our August event and in Rochester New York as well as our talk at Service Autopilot SA6. I’m gonna be coming up with Chris Volpe announcement coming out soon so that that’s gonna be huge. My correlation here is… are you blocking the time out undistracted away from your business to create a model of strategy and process and systems to hit that million mark or whatever your goals are well beyond that? My guess is if you were like me or not, so my talk of the day would be is what are you doing to block out that time to make sure you’re putting the time in to build out the model the strategy process and systems and then hopefully automate those processing systems and have some accountability for the strategy and implementation of that, that it does not revolve around you as the business owner day in and day out. So not an answer but more of a thought-provoking video today is if four to five hours is going into a 45 minute talk. How many hours in weeks of work in time needs to be dedicated to back out that five to ten year plan that you have based on your business strategy and model and processing systems. So my challenge for you is comment down below let me know how you’re blocking out that time, how much time are you spending on it on a quarterly or weekly basis to hit those goals and is there accountability piece? Just a Simple Growth in our company here that we have, basically daily or weekly accountability so I meet with the office for an hour on Mondays as far as billables, receivables, sales, any cancellations, new clients, anything that’s coming in the pipeline so we have a real clear description of what’s going on in and out of the business. On Tuesdays I meet with our development and support team to see what’s being developed what are what we’re trying to build out each quarter of the business and if we’re on track. Then every Monday, Wednesday and Friday the whole team meets via screen share or in the office depending on where we’re at in the country, and we also have a key stakeholders meeting for anywhere in fifteen to twenty minutes every morning at 8 a.m. so we’re constantly holding each other accountable, there’s a constant flow of communication and we’ve blocked out that time to make sure our model, our strategy and systems & processes are all lining up. If you don’t block it out and you don’t guard your calendar it will never happen so I’m definitely not on a pedestal preaching on this one because time management is still not my strongest suit, but I will tell you when we went out of the business and that allowed us to grow in scale that business rapidly. So drop your comments and questions below; How are you blocking out your time and are you creating a model strategy systems processes all line up with group accountability, communication with your team and if I’m blocking out four to five hours here for a 45-minute talk put that in perspective of the time we really need to block out on a calendar to grow and scale a business to a million beyond.

Should you allow employees to take home company vehicles? (a safe alternative)

Should you allow employees to take home company vehicles? (a safe alternative)

About to go back into the boardroom for another two day deep dive but had a question submitted should employees be able to take home work vehicles to and from work and my answer is absolutely not! After 25 years in the service industry, we have let certain employees take that home with varied success but pretty much 99.9 percent of the time it has absolutely ended in near disaster or disaster, so if you’re considering letting some of your key employees take that vehicle home whether it’s lawn care home cleaning or any other service based industry I would highly highly recommend against it. If you do decide you’re going to do that consult a lawyer and have them write up some kind of agreement that is for work only and they have basically stolen your vehicle if it is not from going from work to back. One of my buddies had someone take their work vehicle by mistake they were so intoxicated that they didn’t realize it was actually a work vehicle and went out and without getting in the story, cause some interesting harm and liability so basically beware do not let your employees take those vehicles home on a regular basis, if you need to do that, contact a lawyer. My opinion something that we tackled after learning the hard way at Callahan’s Lawn Care was we actually invested in Uber for business and this is something that we tested with our snow plow operators they had driver’s license really good guys and girls but they just didn’t have a way to get to work so for a very cheap price a few dollars a day depending on their location we basically used it as a benefit to basically get them Uber ride to and from work on a regular basis that we were able to schedule through the app. Now we haven’t done it this year but as of last year we were able to basically schedule pickup times and drop-off times through Uber particularly in the morning just to make sure they’re at work in time. What I would recommend is absolutely by all means if you can stay away from allowing your employees to take your work vehicles home. Believe it or not I came to make this stuff up I was driving home from the deep dive yesterday stopped and got a bottle of wine and there was a lawn care company local competitor in the area in a letter truck the gentleman was not the owner the company because I know who actually the owner is and what they look like but one of his employees at about 8:30 almost 9 o’clock at night was walking out of the liquor store with a bottle of booze. Heaven forbid that guy has a few drinks in that work truck and goes out and kills somebody they would be putting that gentleman’s business at risk and not alone just the business but all the employees and their families and their livelihood. So is it worth having one employee have a ride to and from work in risk your entire business and the livelihood of the remaining employees that you have, my opinion absolutely not so check with your state laws and your lawyer if you’re going to do this get something in writing protect yourself and basically have a hold harmless clause whereas they’re accepting responsibilities if they stole the vehicle if they are doing it outside of the driving to and from work in some states that may protect you by no means am I a legal expert but I know in some areas I’ve seen that actually hold up in law and that’s something pretty similar to what we did in our business at Callahan’s. I will tell you nine times out of ten whenever we let a manager or employee borrow truck to and from work when they’re having a hard time it never end well you’re better off lining up a ride with a a company employee or spend a few bucks and line up in Uber or Lyft and make that an additional benefit to get them to and from work and you can usually set appointments in the morning so they’re there on time but shorter answers that just don’t do it it’s not worth it. If you can’t find an employee that can get their own transportation or it’s a great employee they’ve had for a long time and it’s a short-term situation cough up a couple bucks it’s gonna be a hell of a lot cheaper to get them a Ride-share than it is to run the risk of them going out and killing somebody and you losing your entire business and all your employees lose their livelihood so just my thoughts and opinions on it the Uber Lyft ride share thing worked really awesome for a couple operators in snow removal which is in the worst of the worst conditions as far as getting an Uber or Lyft and we were able to do that on the fly. I want to say what’s up to Todd, he’s actually in my market and that’s something we did we Uber and Lyfted snow plow operators that were in machines so can be done in any industry love to hear your comments or questions we could something legally in writing if you’re going to do it all but I recommend not doing it. I’d rather lose a good employee and keep the foundational part of my business intact without that liability so hope all is well everybody else. if you are in the upstate New York area or you’re looking to travel to upstate New York area I’m gonna have a two day Service Autopilot implementer event out in Rochester New York here coming up in August gonna be releasing the dates on that. We’ve got a free one day essay implementer event for Service Autopilot in Dallas Texas the day before Service Autopilot’s SA6 so that’s a free event for one day and then we’ve got another event on the opposite end of Martha’s Woodward’s quality driven software in February the day after that event. In addition several speaking gigs if you’re around the United States then I will be on stage next week August or actually next Tuesday I will be at the snow magazine ACSA snow top 100 conference in Pittsburgh doing a one-hour talk on next level sales as well as a 50 minute panel discussion on emergency major snow mobilization in addition snow magazine and ACSA is going to be sponsoring three talks that Im going to be doing an hour to an hour and a half talks along with the other top industry consultant in the service industry in snow removal industry they are gonna be in Buffalo New York, Pittsburgh New York and Philly and those are gonna be the end of September, October. If you’re around the country you want to catch me live talking about next level sales automations on how to create a fully automated service business those are gonna be great spots to check it out live as well as we’ve got the event before Service Autopilot tentatively going to be speaking at SA6 Service Autopilot’s convention details to come on that as well as after Martha Woodridge QDS in San Diego in February and in February just released Lawn and Landscape magazine is doing a service industry technology conference where I’m going in and talking about how to automate your business and take your life back from your business. I’m gonna step out step by step we took a business where I was the single point of failure working 100 hours a week down to one to three hours a week to an absentee owner be able to leave that business for 30 days at a pop and some other things we’re gonna be announcing later in that development as well so I’d love to see you live if not hopefully we can maybe join one of our events remotely throughout the United States in the next five to six months so look for a seat any of you guys and girls live so Pittsburgh next week snow magazine ACSA s big 100 snow talk in Pittsburgh Pennsylvania gonna be doing a talk in a panel discussion we’ve got a live event that’s going to be announced in Rochester New York two days we’ve got three events for the snow magazine ACSA going around in Buffalo New York, Pittsburgh and Philly then we’re gonna be it GIE which is in Kentucky for two or three days with Service Autopilot then we’re gonna be at the day before Service Autopilot in Dallas Texas actually Plano for a day for a full event and going to be speaking at Service Autopilot we’re gonna speaking at the lawn and landscape technology conference in Orlando beginning of February and then following literally a red-eye after the lawn and landscape technology conference right to quality driven software’s conference to catch the last day and a half and then the day afterwards we’re gonna be doing a live Service Autopilot implementer event for the home cleaning industry it will be applicable to all industry but specifically there’s gonna be some massive takeaways for the home cleaning industry. Gonna have a special guest heavy hitter in the home cleaning industry joining me most likely QDS in February. We’ve got some big big things coming up that are just gonna rock your world if you’re in the home cleaning industry we’ve got basically a turnkey solution for every way you could estimate in-home cleaning as well as a fully set up Service Autopilot with done for you marketing content in automations and pricing with production rates for the home cleaning industry something that’s never been done in a service industry platform and we’re gonna launch it live in Service Autopilot coming up soon so we’re in beta right now and just excited for all the folks at home cleaning how you’re gonna be able to take Service Autopilot within probably seven to ten days be up and fully trained ,be able to utilize it without ever having to invent the wheel. We’ve got one of the top industry consultants in the cleaning industry working along with us to make sure this is dead nuts accurate and appropriate to your top-to-bottom deep cleans weekly bi-weekly monthly and move and move out cleans all pre-built marketing content and estimate production rates built in the system for you. Any comments or questions based on should you let your employees take the vehicles home absolutely not have them sign something written up by a lawyer if you must do it my opinion is go out and get them rideshare to and from work and you can set an appointment in the morning so they’re not late to work and if it’s a big deal breaker and that doesn’t work out I would let them go or lay them off in between it’s not worth risking your business and all your team members livelihood around that and we’ve we’ve done it with success in the middle of winter in the worst of the worst storms so if we can do it in the winter we can definitely do it in the cleaning industry or the lawn care industry or any other service industry during good weather in my opinion and it’s pennies on the dollar off that peace of mind. Hope you enjoyed the answer and we’ll be seen again alive so feel free to drop any other questions that you have we’re gonna be answering these daily so we’ll talk to you soon.

Overcoming customer fears and industry perception (value based selling vs price)

Overcoming customer fears and industry perception (value based selling vs price)

Hey Mike Callahan here, going into the hotel boardroom again for another two-day deep dive with simple growth. Had a question submitted earlier this week about value-based education versus selling out a price so it got me thinking about some of the things we do in our business it’s applicable to lawn care, home cleaning or any other service industry. Basically one of the things we did is we we avoided or actually didn’t avoid but we actually addressed any industry conceptions about snow removal in this example and what we looked at is basically the things that were negatives in residential snow plowing and what the biggest couple things were is how do you handle when the town plow absolutely buries a driveway after you’ve already been there and basically the jobs been done the satisfaction in an instance or something out of your control happens such as the town plow burying the driveway from the sidewalk or the town plow. So we addressed that upfront on our website actually gave live prices of what we charged it wasn’t an exact price but it was a range. That is one of the biggest consumer fears is when you hire a professional first service if something happens what is the charge? how much how much is it gonna cost? and how is it handled? So we were completely honest with the people upfront before the conversation even happened and it allowed us to overcome any of the sales or price objections before it happened. Another big big instance there is we addressed our satisfaction guarantee, so if you are not a hundred percent satisfied we’d come back with no questions asked to fix it free of charge and basically if you were not happy after that point we wouldn’t charge you at some points we would actually even pay a competitor of the consumers choice to go out and fix the problem if they were not happy with our final solution. The video today is really just talking about what are the good, the bad and ugly things associated with your industry whether it’s home cleaning, lawn care, snow removal and are you going to address them up front one thing we really recommend is address the elephant in the room because they’re there but if you go out and own the elephants that potentially are associated with your industry your gonna have the advantage over your competition. Address the things in your business that are stereotypical as far as not returning phone calls, not being reliable, not having insurance or in this example with the snow removal -how do we handle the things that not if they’re gonna happen but when they’re going to happen is there an additional charge… how’s it gonna be handled… and how do we handle that to make a great customer experience… Another example with snow removal is we made a lot of content in social media videos of when things happen if a truck went down and it’s not uncommon in snow removal industry that you are gonna have catastrophic breakdowns whether it’s a day or a day old truck or a 10 year old truck transmissions and things break but by addressing those up front to the consumer and let him know we are networked with a series of subcontractors and additional backup trucks internally that takes that fear-based objection out of the sales process and allows you to close the sale on the value that bring and the communication. We’ve also shown them different examples throughout the years of when these things do happen social media videos that we posted on our Facebook page and YouTube to alert people to let them know what’s going on how it’s going to affect them and how we’ve built in protection to give them the best possible service so any comments or questions drop below my challenge today is how are you going to address the industry perceptions the good, the bad and the ugly and I recommend putting them on your social media your website and if there’s any additional costs associated with some of these bad perceptions address them upfront so by the time you get to them with your quote they know exactly what’s gonna be included not included and if there’s any additional charges we’ve addressed that and overcome those sales and price objections to basically shorten that sale cycle and create higher perceived value that’s not necessary based on the bid or the quote that you’re giving them but on the value that you’re giving them a piece of mind and they’re not scared to buy that product from you because you are different than everyone else in your market because you’re willing to talk about it educate them and tell them how it’s going to be. So if your competitors are not willing to address these good, bad and ugly questions about your industry be the first to market do it in social media put it on your website and create a value based decision than your competitors going out and just selling on price price does not become the conversation when you go out and educate and you overcome these sales and price objections through education so we’re able to sell at a higher price and hopefully get better service. Any comments questions dropping below I’m about to be diving into this 2-day deep dive live in New York again second one in two weeks just a great time helping other small business owners get a handle on their workflow estimating procedures and other things like this far as marketing a social media content so we’ll see you again tomorrow in our next video.

Considering a two day deep dive to reinvent the way your company estimates and operates? This is what Joel has to say about last weeks two days with SimpleGrowth.

Considering a two day deep dive to reinvent the way your company estimates and operates? This is what Joel has to say about last weeks two days with SimpleGrowth.

Im Joel with Kouski Landscape Company this is Matt he is our Operations Manager. We flew out here to New York on a limb, didn’t really know what to expect, just literally destroyed the service autopilot and dude I think you probably agree with me, after eight years of trying to run a business and not having a clear vision of what we’re doing – Mike 100% extracted everything out of us, got it all put into a system that he created and like after 48 hours we’re gonna take this back to the company with more clarity than we’ve had…ever. Stuff that we have been working on for a year or two years trying to get done, we got done in two days. Trying to figure out the workflows right and just like hammering it out like were smart people, we know what needs to be done, but this dude made sense of all this stuff right, so the fact that he exists is very unique across any industry but the fact that he’s here with us in the landscape / lawn care industry we’re very blessed. If anybody’s asking my opinion, I’m gonna tell you to drop the cash. Go there and do it like he’s not asking us to say this I’m just legit telling you- the value that you’re gonna get out of this will be returned for a long time I mean that for sure so Mike thank you very much.

Hiring criteria for the service industry [how picky can you/should you be]

Hiring criteria for the service industry [how picky can you/should you be]