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GIE recap and why video is so important (loved all the social media leaders this week)

Hey Mike Callahan here ,wanted to make a quick video. Absolutely shot, lost my voice just at the airport got back from GIE 2019 and Expo, at the airport here waiting to leave Louisville, Kentucky. Couple things had hit me, first of all just wanted to say what’s up to all the new friends that we made along the way, especially the social media influencers on Facebook and YouTube the rally was phenomenal Nailer and the whole team John ring-a-ding Blake Albertson just to name a few but had just an amazing time but it got me thinking I want to make a quick video about the power of video and social media and why it’s so important. Major book that I would highly suggest reading if you haven’t read it yet is a Marcus Sheridan- They Ask You Answer, Marcus puts a great spin on video and how to actually use it effectively in your business that’s something that myself and some other folks in my inner circle like Garrett Matthews and Chad Krantz have been doing for four or five years and it’s been instrumental in our business. The premise of it is based around some statistics done by Google and Forrester Research, Forrester Research is one of the prominent research companies in the United States this was originally done in a business-to-business research study so that covers your commercial clients on lawn care home cleaning and it was also done in a b-c so business consumers so these stats that I’m gonna break down here real quick and how to put them into play in this video are applicable to residential as well as commercial. The main thing is that there is this thing called zero moment of truth what zero moment of truth is the first time you realize your potential leader client exists and this study that happened from Forrester Research and Google is statistically right now they’re saying that about 70% of all buying habits and decisions are made from zero moment of truth that’s before you even know they exist. Where I think that video comes into play is going out and addressing the concerns and questions your future consumers have I’m gonna suggest that up businesses are the same, none of us are different and before you absolutely put me on blast where I’m going with this is yes we may be doing things differently maybe charging services differently we may have different levels of service but at the end of the day based on the statistics that 70% of buying habits are made before zero moment of truth before we ever know the consumer exists we really are all in the game service businesses at least and pretty much all businesses going out and getting and buying the consumers or leads trusts so we’re in the game of gaining trust before we know who our potential customer is and that’s where video comes into play. By making these videos and addressing the questions that your future consumers have around your service in a purely educational way but nothing do with sales that’s how you’re gonna win the game would be the structure in your market that’s what we did in my company and thats what Garrett continues to do in his company as well as mine here making these videos but we’re talking about questions that people have and answering them facture with no salesmen and becoming the knowledge topic expert. People also wanted to have them they want to know about comparisons they want to know about the good the bad and the ugly and the most powerful things are answering the questions and contractors don’t want to answer and that includes price are you addressing price on your website upfront I’m not suggesting you down to the penny but maybe a base price and some different prices to overcome the question because people are going on your website or hitting social media and looking for how much your services cost what’s included that’s not included so I highly recommend addressing price it doesn’t have to be the exact price because it does depend and I get that but it will be a game-changer you’re gonna start to gain the trust of your future consumer. The biggest objection I see especially that amount of events like this or speaking engagements and we’re talking about this is everybody’s concerned about what your competitors will do so competitors will find out you’re pricing, well if we honestly ask ourselves right now you know what your competitors are charging approximately so why are we as contractors generally worried about the competition people taking money out of our pockets instead of the potential new consumers we’re actually going to complete money in our pocket. Great book Marcus Sheridan- They Ask You Answer, this is nothing new I learned about this concept or lifecycle marketing pure marketing CRM platform I was with probably six or seven years ago and I was introduced to life cycle content marketing I believe Marcus was over another different platform and learned about it there but at the end of the day service businesses are in the business of gaining trust that their future consumers that they don’t know yet exist the only way to do that is to address price, common fears who the best in the market is yes this is something we didn’t in the snow removal company. There’s nothing worse than getting a bit chewy a four really high-end commercial clients they were like hey Mike we really like you but if we don’t choose you who would you suggest in your market and I’ll be honest we didn’t address this question upfront we skirted and said yeah we really don’t know who the market would be the best option outside of us which obviously we did next thing we thought is that maybe we would just suggest the worst competition what that would do is absolutely lose all the trust we’ve gained through this process so far so what we did is we had three of our major competitors that played the same sandbox and we actually referred them to the top three people but by doing so and then realising that we actually were honest and trustworthy doing so even if our price was higher than the new consumer potential consumer would usually choose us as the preferred contractors. Just really encouraged about all the guys and girls there at GIE plu Expo with social media making videos building content and my thought is how can we take that video process to ask the questions and overcome any industry projections of our industry to make ourselves different than our competitors by addressing upfront differentiating ourselves with hope we create a little higher perceived values and can sell at a higher price and shorten in that sale cycle. Video is king right now other product you may want to look into is REV taking that video transcript taking this video for maybe like a Facebook like putting on YouTube getting all that embed code with the video transcript and getting it on your website so search engine optimization when Google goes in and you answer the question- the question your asking should be your headline and then in the description the transcript of this video and you know within the next few days this will be Simple Growth page because that’s what we’re doing and that’s where consumer buy it habits are going that stat for Marcus shared and it’s pretty blown away that seventy percent about buying consumer all 70 percent buying decisions are influenced before zero moment of truth before you know that client exists probably about five years ago that was probably 50 percent ballpark and ten years ago is about twenty to twenty five percent so if you believe the stats at Google and Forrester Research, one thing we are positively certain of is the buying decision before the consumer ever contacts you that numbers never going backwards it’s going up so if you want to be an early adopter especially in the lawn care home cleaning industry and dominate and disrupt your market this is a way to go at it. I was just hanging out with John Pototschnik of the lawn care millionaire here at GIE as well, very very smart man and influencer of his own with his to youtube videos but in his company city turf he was a disrupter 10 maybe 15 years ago dominating that Frisco and Plano market and McKinney out in Texas by doing so he became an expert in his market by doing just that well before there was any books or anything about that, a lot of service companies aren’t doing it. Comments or questions about this new process would you be willing to put your price on your website and talk about who the best options in your market are outside of you? it’s something we did and I tell you it was a little unnerving but it will win confidence and you can be the disruptor go out and dominate your market by disruption and being an industry expert. My challenge today is go out make those videos first draft is better than no draft and that’s why I love Facebook live because there’s no editing and it’s live and it’s up there. Everybody have a great weekend here and we see you back on the grind on Monday. Making some videos and kind of exposing some of the things we were lucky enough to get right in my business and some things we weren’t and how we overcame those to break that million mark and beyond just love sharing these lessons that I’ve learned on my own and then from other industry experts that we’ve mingled with especially than this week at GIE. I want to say big shout outs to all the other social media influencers and everybody over at Service Autopilot just a great week about to hop on the plane so we’ll see you Monday.

Mega Cavern and LCR Media and Service Autopilot

Mike Callahan here at the Louisville Mega Cavern down with the social media influencers hanging out with Service Autopilot and all the Youtubers and social media influencers. If you’re at GIE plus Expo come down and check it out we’re gonna be hanging out for the next couple hours with the team Mr. Chris Volpe, Cody Owen, John hey John I love you buddy Papa Bear gave me a hug already free hugs for everyone we’ll see you here shortly. If you are coming in to make sure you make it take an uber if you can parking is limited but gonna be hanging out- cash bar, food and Mike Callahan John Pototschnik of the lawn care millionaire co-founder Service Autopilot to come down to hang out so you would come around hang out have any questions you want to ask or just chill we’ll be here.

Text messages inside your CRM and proactively communicating with your leads and clients. [customer service and time saving game changer]

Hey Mike Callahan here, I wanna make a quick video losing my voice here last day- day three of GIE Plus Expo. As we checked out of the hotel it got me thinking on the Air-bnb we’ve been staying at has been really good about communicating via text message or MS SMS messaging and it got me thinking and we take it for granted a lot in our service business and how we utilize it in our CRM our customer relationship management software. Utilizing text messages for your leads and clients can change the client experience and ultimately cause you to be different than everyone else in your market. What I’m recommending is when you’re looking at a CRM or customer relationship management software system is finding something that has two-way texting natively inside the platform there’s several advantages to this A. you can automate it so you don’t have to actually go out and do it yourself so when it should happen it happens just like it did at the Air-bnb or hotel that we’re staying at this morning the customer experience was significantly different they communicated when we checked in when they added extra security down the hall and when we were checking out and they even pushed us to a social review at the end of the experience but that communication even though it was automated felt personal. One of the things that we looked for and I’d also recommend looking for when you’re looking at a software or a customer relationship management software is two-way texting, SMS messaging inside the actual platform itself other benefit this is you’re going to have an audit trail of all these messages inside your platforms so not only can you send messages but you can receive messages. All the messages are now on that leader client tech record so no matter who’s in the clients instance they can see what’s going on what the communication is and they can pick up where the conversation left off. One of the things that you want to do in my opinion to accelerate your customer experience and buy some time back with predictable communication and follow-up result in your sales process is creating or going out and buying a software that has native two way texting in it and the product that we’re using right now is Service Autopilot to do that but no matter the software platform there is many benefits right now let’s face it people don’t want to talk to people live on the phone anymore and email is great but it is not converting as well as text message it’s a combination of text and email multiple communication channels has been the key to our success. One tip that we’ve had in the lawn care company who uses it creating an automated text as soon as we submit an estimate out to a potential client this text message fires off about five minutes after the estimates submitted and it notifies the client saying hey just want to let you know that we’ve emailed out your new estimate please confirm that you got it and if you don’t see your email box check your promotions folder or spam. Text communication is definitely a hot topic and when you’re looking to communicate and text with your clients we recommend putting it inside your CRM your customer relationship management software so it can be automated and you have an audit audit trail. Originally we were doing this over our voice over IP program which was RingCentral nothing wrong with that but the audit trail in the communication was in a separate platform and what that caused was multiple system chaos and the system to be reliant on a physical person. We can automate these text message so when they should happen they always happen without any human interaction those automated text messages inside the platform never call in sick and they’re always there. I want to say what’s up – Robert. Hanging out GIE booth 4010 last day up to 2 p.m. today come down hang out say what’s up. Any comments or questions on the video happy to answer them live or in person here at GIE but either way swing down booth 4010 we’re hanging out to 2 p.m. today last day voice is shot just having a great time hanging out with customers and future customers here and talking lawn and landscape and snow removal the last two and a half days. Just an amazing event if you haven’t been down GIE- highly recommend checking it out it is, as you can see around me here, a phenomenal event 22 23 acres I believe of just equipment in green industry of snow removal products and equipment so the main topic today is if you’re still looking at it purchasing a CRM or a customer relationship management software or adding some functionality highly recommend SMS text messaging natively inside the platform it’s all in one place you know exactly what the communications are and in addition you could potentially automate it so your example of basically as soon as you send out an estimate you can notify them to let them know that they’ve got it. Comments or questions drop below happy to answer them as well as come down to do 4010 here GIE Plus Expo 2019 Mike Callahan hanging out at booth 4010 see you then if not moving back online next week after we recover from one heck of a week at GIE

Job tracking for profits and accountability

Hey Mike Callahan here on the floor GIE 2019 Plus Expo talking today about job profits and accountability. One of the biggest things we see when we’re talking to contractors in the lawn and landscape industry as well as the cleaning industry is how to actually create predictability and profits in your business. The biggest thing we recommend is while we’re doing that is we really need to have a dispatch border a way to track our jobs and that’s going to include a start and stop time when the jobs actually be done before we actually get to the job setting up the foundational pieces are probably the best part of success so what we really want to have is a production rate based estimating system based on the size of area being serviced or maybe man minutes or man-hours and what that’s going to produce is a budgeted time for the job so going in while the job is set up we really want a price for the job a budgeted time how long it should take our crew and when we actually do the job clocking into a mobile device or writing down hard copy the start and stop times to the job and preferably the start and stop times for the mobilization going up to get that job. We are tracking our mobilization our non billable time for that job and the on-site time with a start and stop time by setting up the basically the foundations of a budget time the job needs to be done in tracking our mobilization and start and stop time so each and every job if you’re using a CRM such a Service Autopilot or any other CRM for that matter even if you’re using an excel sheet this is going to give you the granularity and ability to run job costing reports on a daily or at least monthly basis to see where you’re making money and where you’re not making money and this ability to look at this is also going to give you the ability to have real-time data for yourself for the business owner or manager as well as for your crews. What we did at Callahan’s Lawn Care is we gave the crews daily accountability based on their budget vs actual time. If you’re looking for accountability and predictable profits in your service business the main steps this is creating an estimating system that has a budgeted time that is shown to your crews we’re tracking mobilization start and stop time as well as a start and stop time on the jobs itself and then being able to run daily reports and then subsequent reports whether it’s weekly or monthly to make sure we’re making money and then let’s just say if our goal is $50 per man-hour that report can plug in that data and say anything that’s below $50 per hour we need to charge X amount of dollars more per visit to hit our hourly threshold for profitability. Any comments or questions drop them below but we’re hanging out a GIE 2019 Expo and as we’re walking around here I can just give you a quick tour of what’s going on here at GIE so as we’re going here we’re walking around we’re at booth 40 10 gonna be there all day at 11 a.m. I’m gonna be hanging out at the social media tent with a couple interviews but as we’re going here and you can kind of see it place is just absolutely massive so a lot of people doors open here shortly probably about 10 minutes to the general public but a little sneak preview for the first full day of GIE as we’re doing it here and we’ve got pretty much anything from snow plows lawn mowing aerators you name it we’ve got engines over here but something to be seen if you are in the lawn care industry that you should definitely check out sometime gonna be hanging out the Service Autopilot booth 4010 with the whole Service Autopilot team Jonathan of the lawn care millionaire Jonathan Pototschnik co-founder Service Autopilot will be joining us today on the floor of GIE at booth 4010 so whether you’re a Simple Growth client Service Autopilot client or just checking out some things that we’re doing here feel free to check us out because the whole team’s gonna be here all day today and then we’re hanging out at the Caverns in Louisville with some of the top social media influencers Naylor and Blake Albertson that whole crew Keith all those guys should be there so if you’re looking to hang out and meet some of the top social media influencers including Jonathan Pototschnik of the lawn care millionaire we’re gonna be hanging out all day at GIE booth 4010 as well as the Caverns event tonight which is probably about 5- 10- 15 minutes away from GIE here. As you can see it is acres and acres and acres of just absolute craziness of equipment and everything to do with the lawn and landscape industry. Looking forward to see ya later today at booth 4010 Mike Callahan hanging out with Simple Growth team gonna be down in the social media tent around 11 doing a couple interviews so if you would like to get out and meet everybody here that we kind of mingle remotely through facebook in that so if you’re down at GIE Plus Expo come down and say hello a booth 4010 Service Autopilot or take a look for me around 11:00 a.m. at the social media tent so hopefully advice about creating predictable estimates and accountability in your business with tracking mobilization time drive time and be able to run some job cost and reports to make sure that you’re hitting your hourly goals for profit margins and having transparency with your team’s help this morning if you need comments and questions on that video or you’re down to GIE come by and stop by and see us at boot 4010

GIE plus Expo [equipment standardization] come stop by say hi I will at Booth 4010 with Jonathan of the lawn care millionaire all week!

Hey Mike Callahan here at the airport on my way to 2019 GIE plus Expo in Louisville, Kentucky as I look outside the window here at the airport started thinking about equipment standardization what that means in the green industry or even in your snow removal industry just starting the warm-up for the upcoming season here for snow removal but so whether you’re running a lawncare landscape maintenance company design-build or snow removal as I’m hanging out here at the airport on the way to GIE p;us Expo 2019 equipment standardization has been something is very successful and key to the success of my company but just like Southwest Airlines standardizing their fleet having the same exact claim, if we go out and standardize all our mowers weed whackers blowers stick headers trucks and everything else that we use by doing so we’re able to create a standardized production rate based estimating system on the same exact piece of equipment and a standardized preventive maintenance and repair situation by stocking similar parts for each piece of equipment. When we go out and build a training and systematic way to get our guys and girls in the field to do the work we’re doing it in the same exact way time in a time out, just like Southwest they’ve got mechanics trained on one type of plane stewardess on one type of plane for handling customer service as well as the people that work underneath the plane for baggage. What I’m suggesting is you’re in lawncare and snow removal company standardize your fleet and this is gonna allow you to standardize your training equipment asset management and when you go out to buy new pieces of equipment in your fleet it makes it a lot easier because then you have buying power hopefully we’re like a fleet package. Idea today is standardize your fleet which is gonna standardize your estimating process your production process and your training process and having parts in place to make sure that when you go down you’re back up and running as soon as possible so just like Southwest here at the airport. I suggest if you’re out a GIE plus Expo or at a local dealership looking to standardize that fleet or predictable collection rates and predictable equipment and asset management. Comments or questions drop below but I’m just thinking about that as I was at the airport here looking at one of these planes out here by Southwest and that was their key to success by standardizing everything starting with the exact plane that they work with. I’m going to be hanging out at the GIE plus Expo in Louisville, Kentucky the next three four days here. I’m gonna be hanging out at booth 4010 with Service Autopilot Johnathan Pototschnik of the lawn care millionaire, will be hanging out all week as well so love to meet you in person stop by booth 4010 Mike Callahan Jonathan Pototschnik of the lawn careillionaire and the whole SA crew is gonna be hanging out. We’re gonna be talking software and automation and everything green industry so we’ll see you there Louisville, Kentucky Green Industry Expo next couple days coming up booth 4010 Service Autopilot Mike Callahan and Jonathan Pototschnik of the lawn care millionaire will see you there.

Renewing and Up Selling Jobs Through Service Autopilot Sales Campaigns

Disrupt your local market with a new approach to sales

Video Transcription:

Mike Callahan here, wanna make a quick video. Hanging out in Philadelphia getting ready for the ASEA Snow basically educational event with Snow Magazine tomorrow up in the hotel room here I’ve got the TV monitor behind me just going over my slide deck making sure I’m ready to provide 45 to 50 minutes of content before we do the live panel. My question, it just kind of popped in my head as I’m getting ready for this talk in Philadelphia tomorrow is: How are you going to be the industry disrupter in your market? So without giving away the majority of my talk I want to take an example of what we did in our snow removal company as well as a lawn care company but we addressed the good, the bad and the ugly and the questions that our competitors just did not want to address and by doing so in answering them transparently and honest and upfront we gained our potential new consumer’s trust before we ever knew who they were. One of the examples we did this was is, some background in upstate New York and Rochester snow plow contractors have a black eye especially in the residential market and what happened every year it still happens to this year I’m sure it’ll be on the news in a few months, contractors are con artists they come in and take consumers cash money and they skip town, so the ability or the desire to talk about price and contracts and payments in my local market even to this day is something that the local competitors do not want to address and by all means I didn’t want to dress it myself but when we acted and thought a little bit differently and we address this upfront on our website and especially in social media we showed them what was included in the service what wasn’t included and one of the things in our residential contracts that wasn’t included was snow that didn’t fall from the sky so drifts or snow pushed at the end of driveways or snow pushed in the driveway from the sidewalk plow that was not included and our general contract price there was a minimum of 25 dollars to do the work and then if we didn’t have any crews on the road or in that area it was and additional $65 to mobilize that crew and piece of equipment. By addressing the elephant in the room and owning it we became a very transparent company and trustworthy. What I’m gonna suggest is figure out what the perceptions of your industry, whether its lawn care snow plowing home cleaning is and address the negative conceptions and through transparency and honesty and social media and your website and potentially YouTube and LinkedIn, LinkedIn is a great place for commercial property managers and buying people to make buying decisions is let’s address those up front let’s attack the ugly of our industry be upfront and honest and put it in writing in an video and address him just like we did how we said that snow removal for the end of the driveway the sidewalk plow was not included after we’ve already been there it was an additional $25 minimal charge plus an additional $65 mobilization fee and we addressed it upfront unlike our competitors. We also took it to the next level we addressed the con artists in the market taking people’s money and skipping town so to overcome that we were very very upfront and honest how we priced snow removal in what payment methods were accepted so to be like everyone else on the actual local news that was getting arrested and taking people’s money in the residential snow removal we required a signed contract and either a check or credit card so we had record of payment if we didn’t have the combination of both if you paid us we didn’t have a signed contract or you’d a signed contract and you didn’t pay us by November 1st we would literally return your money or the contract and you were not a client. By addressing it up front owning the elephants in the room we were different, we were able to charge a higher price and consumers were okay with us charging for the extra services that most service providers quote unquote said they included but they didn’t and they waited to the consumer was literally stranded in their driveway or parking lot and not so their consumers couldn’t get it out of the parking lots that were plugged up from the snow and then charged them but buying being upfront and honest and owning those concerns of the general market and the con artists that were taking people’s money we gained the trust of our potential consumers before we ever knew who were they were. To be a disruptor like the car maxes and the other players such as Amazon we need to think differently we want to disrupt so the first step is to address the questions and concerns in your market own them document them on your website social media and other social media platforms and I’ll continue to build some more content around that. My challenge to you today is be the Carmack’s of your industry look the way and understand the way consumers are buying and how their habits have changed and they’re looking and becoming educated and they want the risks taken out of the buying equation and if we can do that through changing the way we provide our services and the way we’d go for them even if it’s more than our competitors we will disrupt our local market and have a competitive advantage. Comments with questions drop and blow, I want to say what’s up to Matthew, Luke, Chad and Brad. Getting ready so if you are in the Philly area tomorrow I believe there’s a few seats left for the ASEA snow educational event now I’m gonna be in Chicago next week for Snow Magazine in ASEA again and then the following week at GIE so I know Krista and the team will be down to GA we were gonna be hanging out at the Service Autopilot booth as well there and then about a week and a half after that SA6 we’ve got a free event before SA6 that the Simple Growth team is hosting most the Simple Growth team is flying down to SA6 in Plano Texas this year so it’s a free event we’re gonna show you how to set up SA one day free implementer event and then the following day Chris Volpe and I take the stage at SA6 and it’s gonna be one of the one talks you don’t want a miss, because Chris and I are gonna break down what a fully setup SA instance looks like and then the rest of the conference is breakout workshops so you will have a road map to what conference workshops you want to attend based on Chris and I’s talk when we explore and really lift the hood of what a fully setup SA system looks like and some of the things will probably surprise you what you thought you should have had in certain line items as far as numbers are probably just the opposite. Definitely looking forward to seeing everybody at Philly tomorrow Chicago next week GIE the following week and about a week and a half after that Plano, Texas SA6 and in February gonna be at Lawn and Landscape Magazine’s tech event in Orlando, Florida taking a red-eye right after that and we’ll be in Savannah, Georgia at the QDS (Quality Driven Software) Martha Woodward’s event as well as a one-day full event the day after Martha’s event in Savannah but a little late getting the signup form on there but hopefully I’ll have some time here while I’m on the road to get that up and get some information for Savannah Georgia in February right after the Lawn and Landscape Magazine tech conference coming up in February. Philly tomorrow, Chicago next week right after that following week GIE weekend half later we’re gonna be in Plano and then February Orlando and Savannah, Georgia comments questions drop blow and hope you see you at one of the live events Mike Callahan and the Simple Growth team.

How to overcome the IOS13 update that will send most of your calls to leads and clients directly to voicemail

Video Transcription:

Mike Callahan here, want to make a quick video… a lot of people have been asking about the new iOS 13 updates, basically what it does is it sends marketers and small business owners going to reach out to leads and clients directly to voicemail. I’m gonna change the screen appear so you can actually see what I’m talking about but basically the new setting is they can silence all unknown callers and this is the setting right out of the iOS 13 update. The way to overcome this right now is how to get your leads and clients phone to ring when following up and using Simple Growth automations and Service Autopilot this is possible. Step number 1 is to associate your name with a number using series so most people would assume that you can do this through email but that’s taking into the assumption that people are using the iOS email function in their iPhone so we really don’t want to leave it up to chance, we want to be able to use text messaging so Siri recognizes the name and the phone number you’re calling from and texting from. Step number 2 is we have to have the prospect engage via text and they need a response so it’s a two-step process to get this to happen. As far as notes, texts will work best email us depend on the iOS email app that utilizes AI or artificial intelligence to create the association. The details, you must have your name in the text message so I’ve got a couple examples here of what will work and what will not work not correct grammar here hello comma this is: Mike by the way, it is not going to work and the other one is hey this is: Mike by the way from Simple Growth, the correct way of doing this to get Siri to attach the name is: I just wanted to follow up with the estimate we dropped off period – Mike, this will work on the back end after some testing ask an open-ended question: hey this is Mike comma or period I am with Simple Growth we were planning and servicing your property today period are you still okay with the services on the property today, so we use proper grammar to get the name in there and we’ve opened an open-ended question soliciting them a response once you have both of those we have the name and the information and you can see here Siri found new contact info. Once you have that you know that it works so if you’re testing this out on your own phone this will pop up with all these messages that are deleted out of there, it’s a fresh contact. They must respond and basically what this is gonna do is Apple is forcing you to up your game far as your content mark no longer can we just spam people and have basically non thought out text message we really need to have engaging content that is grammatically correct that will get your name in Siri as well as getting the consumer to respond and you must engage in to a live texting so if you’re using a product like Service Autopilot we are gonna want to use the two-way texting feature under marketing CRM functions positive notice this is going to force you to increase your engagement in go out and have meaningful conversations with your prospects, I believe. One of the things we recommend in 20 days to close is a lot of our clients will send out a day 0 text message and this is basically an hour or so after the estimate is sent literally explaining hey this is Mike from Simple Growth just checking in to see if you received our estimate. So we’ve done proper grammar association and an open-ended question to get them to respond that they’ve received the estimate this to tron approach will allow you then potentially at day one to follow up with a physical phone call from your office or VA like Pink Callers. Comments a questions drop below. I know this is a big big issue right now in a lot of the service businesses so two-part engagement just as far as a quick review is associate your name with the the number you’re using for Siri and have the prospect to engage in the tax we need an open-ended question they respond to main thing is here we need correct grammar so basically it’s either got to be period – your name or a period after your name with an open-ended question those are the two best ways to get min to have Syria recognize the name the phone number and get you into the Siri found new contact information so any comments or questions drop below I know it’s early. Hanging out at the airport here taking off to Philly to give a talk for the ASC a snow show and then gonna be in Chicago next week and then the following week at gie and Louisville Kentucky and about a week and a half after that in Plano Texas for SA6 doing a talk on what a fully set up Service Autopilot looks like so comments or questions drop them below hopefully this is helpful how to tackle the iOS 13 update

Is your business on cruise control this fall? why it will cost you bottom line profits

Client acquisition, marketing for growth, and recurring revenue