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You’re listening to the simple growth podcast the show that
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helps business owners get their life back. Here’s your host
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Mike Callahan. Welcome back to the weekly talk show Take
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number two technical difficulties. It is uh mid
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coveted kiddos on the internet and just destroying the
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bandwidth here at the home office. so uh appreciate
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everybody and it is the second time around. Um I’m just gonna
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check on the other screen here to make sure if you’re watching
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live, you’re not staring at a blue screen and we’re gonna
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jump right into this. so uh looks like we are. In good
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shape here so I wanna welcome Jen from the simple girl team.
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Um we’re gonna be talking all things conversational marketing
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the things you need to be doing to winning your new clients um
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business in 2021 and if you joined us on SA Thrive Service
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Autopilot virtual conference um my talk was based around those
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things starting conversations and going out and um creating
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new sales. So Jen is the expert all things bots conversational
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marketing omni-channel marketing. A whole bunch of
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other things that we’re gonna be diving into here in the next
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half hour, but if you’re looking for success in 21, grab
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a pen and paper make sure you watch the replay. This is going
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to be instrumental for your success. um and if you did see
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my talk essay thrive, this is going to piggy back on that and
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actually dive into how to really take the five steps that
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I can talk about how to execute bots in your business this year
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and really dive into the nitty gritty so um other things. We
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wanna kinda tie back is some of a recap of SA thrive as well.
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Uh if you saw the keynote speaker Marcus Sheridan of the
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sales line and they ask you answer. Marcus talked about how
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video played a huge role in his business, pre Coven and now how
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they shift in river pools and spas and all the other
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businesses consulting. Uh video is going to be the instrumental
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way to go out and make a personal but remote
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conversations. you can see the body language. we can create
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some rapport. we can create this virtual. And hopefully go
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out and create estimates and close sales over videos. So
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we’re gonna tell you how we can use video in.
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Um right off the bat, I know we’ve got some limited time
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Omni-channel marketing. What is it? Um what are we diving into
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it? Sounds scary. Um
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so omni-channel marketing is really marketing to reach
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people where they’re at you know we used to have like like
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email marketing or you know, maybe just like marketing on TV
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or newspapers, but really what we’re realizing is that you
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need to market to people where they are and so it’s omni
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channel because some people wanna be marketed to and we’ll
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you know and engage with you on email. And we do still believe
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in email. we get good results of that too. Some people are
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gonna go to your website and they wanna meet you in
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conversations there. Some are gonna do it through texting
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some are gonna do it through messenger. Some are gonna do it
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from your social platforms and so really when you look at all
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those together, it’s kind of Omni channel and the main goal
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of omni-channel marketing is to meet your clients not dragging
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them where you want them to be. join my email list or go to my
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website. you know wherever they are. That’s where we want you
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to be. Love it so we’ve got these different channels where
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people are having these conversations. um I’m assuming
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best practices. Continue the conversation where they enter
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um and continue that conversation. so you’re talking
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about text messaging. Email messenger. Um what are the
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different entry points like if so we’re talking about all
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these different channels. We’re having communications if you’re
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using uh a bot or messenger bot in this conversational
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marketing um where all the places that we’re. The most
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success with our clients as a certified adviser that they’re
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actually entering these different sales funnels. So
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there’s so many different places. okay, let’s start with
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the website. so you have a chat on your website and the nice
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thing about the chats that are on your website and they’re not
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just only conversation. you can give somebody an estimate so
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when they’re thinking at 11 o’clock at night, like oh my
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house, I wanna start getting it clean and overwhelmed. They can
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go right into your website and get an estimate. so it’s multi
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functional right there so they can come in on your website
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they could come in from Facebook page. Let’s say you’re
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doing really good and you’re doing social postings and.
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Video If they comment on one of those Facebook post or one of
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those Facebook videos, we can bring them into your messenger
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and into your channel marketing. Um we can do paid
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advertising from Facebook and bring them directly into your
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messenger. so you think about if you’re spending money for
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ads, you don’t wanna just kinda have you wanna capture them for
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sure where we’re taking um people’s Facebook ads. We’re
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running them into messenger um they can come in through
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texting. So like one of our clients has those flyers and on
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the flyer. it’s like. This number to text the word quote
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to this number and they can come in for like a termite,
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quote or a cleaning quote or any kind of lawn care they can
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come in through a scan code. So if you’re doing like newspaper
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advertising, you know how we get them off the paper into
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your conversation with you the scan code right there like we
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all know how to use a scan code right. That’s one thing it did
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before you know 9 months ago, people likes now everyone knows
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another way they can come in a really valuable. Another entry
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point is the ur um so you can put this ur on your email
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signature. You could put the ur on your YouTube channel. You
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can put the ur on LinkedIn. So really there isn’t a channel
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that you’re you think that we can’t directly link people
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right back into your conversation. I love it. so
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it’s it’s just and that was one of the biggest questions that I
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think that came out of the conversation that I had at
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thrive was like. Hey Mike. Well, you Know. II may have a
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lot of website traffic. I may have a lot of Facebook traffic
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um in my market is different. It’s. Probably not gonna work
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in my market because more people come from here or there,
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but if I’m understanding you correctly Jen it really your
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market doesn’t matter people are people and um a messenger
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bot or a bot uh depending on its functionality is gonna be
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able to go through each different type of channel and
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once they come in through those different entry points. now the
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conversation, um it’s kinda standardized. um I’d like to
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use the analogy of like a choose your own adventure as
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you’re a kid um, but it’s kind of picking your own adventure.
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So what uh if you’re coming in. The lawn care industry you can
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go in and the bot can have a natural conversation. If you
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and I were talking on the phone for a lawn, mowing estimate and
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the bots gonna ask some qualifying questions so we can
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go in and say hey, um what’s your address? What’s the zip
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code? Well, the bot can go in and say, okay. Here’s the all
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the zip codes in your service area. Okay, you qualify. Let’s
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have the rest of the conversation based on you being
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in my service area or you can say, Oh, hey Jen.
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Unfortunately, it looks like you’re not in my service area,
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but would you be interested in staying in our? So when we
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expand to your area, we can we can contact you um, but those
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are the things is like conversational marketing in my
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opinion in my business, it’s been most beneficial is um it’s
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not looking to replace people on your team. What it really is
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trying to do is buy back time, avoiding those uh repetitive
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and tedious task as business owners at least myself. I hate
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babysitting those for my team doing em now the bot doesn’t
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and now we’re getting the most qualified and hottest leads to
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your sales team. So a great another great example is maybe
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during the holiday season. If you own a cleaning company and
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somebody’s looking for a one-time clean and they’re
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having a party tomorrow and they need that cleaning done
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today or tomorrow morning. Well. if you don’t have that
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schedule capability, the bot potentially could weed them out
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or at least ask some qualifying questions before it got to your
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office person who jumped in this live person, saying Hey,
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uh we’d love to help you and unfortunately we’re booked out
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for a week and a half. so we’re we’re eliminating um the
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unneeded steps and we’re qualifying those people. so I’d
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love the fact that you mentioned all the different
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areas that can come in. And now we’re having a personal
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conversation like a choose your own adventure based on a
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different input and we’re just kinda we’re chatting back and
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forth having a natural conversation. So um let’s get
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let’s let’s be serious. What’s at the heart of a sales process
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is a conversation going right back to the days of bartering
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and that’s what this bot um would be doing if you implement
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conversational marketing in um the fold for Twenty-one and I’m
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gonna recommend that you really you need to um because with
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covet um and a lot of states are starting to. Down for the
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first time, believe it or not um that’s something that a lot
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of our clients of simple growth have already experienced and
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they realize that people are starting to not want them in
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their home for an estimate or in their yard for an estimate.
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So let’s have that conversation in real time when they’re ready
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to buy now, um Jen, I know you’ve worked with probably
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well over 100 simple growth clients with bots um and people
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are kinda looking at this all sounds great um but what if I
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don’t. Want a person or I don’t have the ability for a person
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to hop in so maybe from five, you know 5 PM to 7 AM No one’s
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there to answer. Can the bot still at least do the core
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functionality and some more in the off hours or if you’re
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maybe a solo entrepreneur out there mowing and fertilizing
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you don’t have the ability to interact with the bot during
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the day every minute um what’s that look like you know and
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that’s really one of the things. and when so when people
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come in, you know we. Want you to talk to the channel they’re
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in, but we also wanna find out what other channels are the
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opportunity to talk to them. So we also capture their email and
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their phone number. So let’s say somebody came to your
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website um over the weekend and they got all the way through a
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quote and this is great. We’ll have somebody get a hold of
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you. so we’re letting you know somebody comes in at one in the
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morning. They probably understand that you’re not in
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the office right now, but what happens is that you get
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notified um that there’s somebody who has an estimate
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that they could want the next step and what you can do like
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let’s say it’s my. What I we really recommend best practice
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is that one of the first things that Monday is that you go into
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your um simple girls chat and you look at who came in and
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what quotes and let’s say I came in through the website. So
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then you can either message me through messenger or if I came
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in through the website and I said, I was a guest. you have
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their email and their phone number and you can send off a
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quote. We find like our most. some of our most successful
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bots are people who on Monday. The first thing is they come
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in. They. this person came through. We had their. you know
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their address or their email their phone. They send off a
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quote and then. People just accept it, and so it’s kinda
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like what you’re talking about. Mike that people don’t
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necessarily want the one you know in person with in that. So
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this. if you think about that transaction somebody went on a
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Friday or Saturday, they went on the website. They got a
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quote and they did it as a guest. One of the great things
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about our chat is that you can do it in messenger or just as a
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guest and so the person did as a guest. We got all the
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information the client came in and they sent out their email.
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Here’s your quote. She didn’t even say, Would you like more
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information she. Here’s your quote. they took it, They’re
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client, but think about how simple that was and so it’s
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really important that when you’re using your messenger
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that when you can so if you’re an office hours that you are
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engaging right away or as soon as possible. but if you are
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that solar entrepreneur or it’s on the weekend, we capture all
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the tools you need to convert at the you know in your office,
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it’s appropriate time and I love the fact that you
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mentioned so we’re constantly capturing you can come in as a
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known individual or a guest, so it takes some of the risk out
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of that as well and when they’re comfortable so if.
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Building your own bots, I know this is the way we built it for
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our clients is we’re going in systematic when it’s the
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appropriate time in the conversation. we’re asking for
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their first name last name. If we don’t have it from
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messenger, we’re asking for their address. We’re asking for
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the phone number. we’re asking for their email cuz once again
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we wanna take that omni-channel approach. so what we’re gonna
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do is when we grab those contacts. We’re gonna sync them
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automatically with service Autopilot. So if you come in
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Monday morning, um we’re gonna have a sync that automatically.
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In the service, Autopilot with a lead um and potentially if
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you’re tying automations, we could be having a ticket which
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used to be a to do in service Autopilot assigned to a role
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ACs customer service rapper salesperson or particular
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persons. We create that accountability Monday you go
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into your tickets used to be to do and you work that list. So
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now that data entry and all the manual task of getting them in
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with duplicate checking is avoided. We’ve got an essay.
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We’re gonna work that lead or now that client that
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potentially signed up. So that right there is a huge benefit
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um but something I really didn’t talk about at essay
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thrive is there’s really three or four types of traffic and um
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we’re seeing this a lot as we grew my business at Callahan’s
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lawn care even now it’s simple growth. Um the main couple
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types of traffic are gonna be the traffic that you buy so you
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go out and acquire a list um which is gonna be pretty tough
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in a service business. But if you did buy a list, it’s
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probably got some really bad emails and. Bad day and you’re
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gonna get some spam complaints so I’m gonna I’m gonna warn
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probably against that. Um there’s traffic that you borrow
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and that’s gonna be your basically your YouTube or your
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Facebook or Instagram you are at the will of those social
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platforms. so yes they maybe um on your list, but you are
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technically borrowing the access to those people just
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like I wanna say what’s up to Krista says. Sign me up um but
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yeah, Kristen is on my list and um but if I if. Get the
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perpetual slap from Facebook. I no longer have on my list to be
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able to retarget market through custom audiences and pixels. so
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the algorithm changes and shifts between Google, Facebook
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and YouTube. Those are borrowed list. They may feel like you
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own them, but you don’t you’re borrowing them from the social
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media platforms. So you’ve got butt list. You got borrowed
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traffic, but the one thing we didn’t talk about is the
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traffic you own and that is where the value is. so if
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you’re setting up the. Yourself or using one of the bots that
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we build out a simple growth as a certified adviser, We are
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taking the information from Messenger that came from your
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website um all over the place QR codes uh Instagram Facebook
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Google wherever that is, and we’re taking the traffic that
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you are borrowing and we’re converting it through a sync
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with duplicate checking in essay and now we’re building a
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list that you own and I will tell you when you go to grow
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and scale a business and eventually celibate. One of the
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valuations of your business is the traffic that you own or the
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people you own. That is a an asset that you’ve built. um,
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I’m not gonna get in the actual equations of how much dollar
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per dollar per contact you should have a good and Roi.
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That’s probably another good Facebook video that we can dive
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into, but the whole thing that I’m I’m talking about here is
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we wanna alleviate the double entry? We wanna do duplicate
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checking and we wanna take that traffic that you’re either
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buying which I’m not gonna suggest doing it in a service
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business, but the traffic that you’re. We wanna convert that
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in your system so you own it because what happens come
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January February right before the sale season of lawn care
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season and algorithm changes in Facebook or YouTube or Google,
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and we saw that a little bit already because in Google, they
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have the top three uh pervert service providers. and when you
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click on that, it’s next to impossible basically impossible
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to get to your company’s website so that algorithm shift
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and that buying habit shift that Google forced. Minimize
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the ability for your Seo to rank higher than those so
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Google basically said. We wanna control this again, so you have
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to pay to play and be Google certified as a service
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business. so that basically the traffic that you’re borrowing
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from Google really hurt a lot of service. so my advice is get
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ahead of that. next algorithm change create a bot with a sync
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with service autopilot and own your own traffic, and that’s a
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valuable ad that you’re building um so going on to this
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now that we’ve got them in. We’ve got them into our system.
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How do we have this conversation? um is there
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certain tips or tricks that you’ve seen? With probably
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well, you know hundreds of people at this point um what is
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the best way to have this conversation inside a bot
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whether it’s messenger or stand alone bot on your website. so
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the best way is I think is so the nice thing about when
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you’re using the messenger and the chances that we have is
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that you can talk to people where they are is that
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omni-channel conversation, so it’s not even excuse me. It’s
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not omni-channel marketing. it moves to omni channel
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conversation. So let’s say I got a flyer and I came in and
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I’m texting and I’m like what you’re getting a quote right
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texting so you don’t wanna go to. Email and then have that
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conversation right you wanna have a conversation where they
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are so a lot of people lot of teams and businesses work out
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of their email because it’s you know a trail on a record. but
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if somebody if you get a notification in your email that
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somebody is texting, you let’s not respond with an email
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right. Let’s go under the live chat and communicate back and
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with a text or if they came off your website and it’s uh there
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as a guest. If somebody comes in as a guest, they’re a live
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contact for you for 24 hours. That means you can have a
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conversation. Right there, which makes sense cuz you know
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what like I don’t feel like me where I have like 5000000 tabs
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open so you could probably come back and contact me and a lot
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of people. If you close out your tab, then you have to
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switch over. so it’s knowing you have to switch over to
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email, then because that tab is closed so to have success with
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your conversations. The first priority is to do it where they
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came in if they came in through messenger, have it there. If
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they came in they LinkedIn from an email? Click. Let’s say cuz
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you know we can give you can have platforms that are on your
18:03
messenger that. The tab at the bottom link to get a quote that
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means you’re coming in from email. We’ll respond from email
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so first is respond the way they did. Secondly, if that
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window is closed for like messenger, then maybe do both
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because you’re gonna have their email and you’re gonna have
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their phone. so then try the other platforms. So like I
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said, it’s not just on your channel marketing once you have
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that it moves up on YouTube channel conversations. Love it
18:29
so as we’re looking at in keys to success, um I’m gonna see if
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I can actually pull my screen up here um in a minute just to
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kinda show people what this looks like um so if you’re
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kinda thinking about what this actually looks like here
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unprepared as usual, we’re gonna dive into it and see what
18:43
happens um but I’m gonna I’m gonna pull this out here. Maybe
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you can break down some of the things that we’re looking at
18:48
here in a minute um I’m gonna show this. so if you’re on the
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podcast, you definitely wanna make sure you come back to the
18:53
Facebook live and watch this um but we’ve got here uh on the
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simple growth website. I just pulled this up cuz I know we
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have a bot on there in it. um it will be pretty easy to show.
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Basically we’ve got here is in the bottom right hand corner
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This pops up um and what I’m gonna recommend on a service
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business is we want to have not only our form so from service
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Autopilot where people go in and select an estimate request
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um and you may have heard this analogy, but I think it’s worth
19:21
spending 30 seconds is if you’re driving somebody to a
19:24
static estimate request form. That’s not enough. We need the
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bot there. Some people don’t necessarily um trust the bot
19:30
yet, but that shift has been expedited. So most people are
19:33
gonna work with that, but we’ll have the form, but the form
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really what you’re saying to people is we’ll get back to you
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when it’s convenient for us as a business. So imagine in the
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holiday season, you’re going to best buy and you’re buying with
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this big flat screen TVs and you go up to the register to
19:47
buy a cash in hand, but you’ll find a clipboard and it says
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literally fill out your name phone number address zip code
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and check what box of TV you want. We’ll get back to you
19:56
when it’s convenient for us. You’re gonna hop on your phone
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hop on your Amazon Prime and have that bad boy delivered in
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probably 2 days That’s what’s happening in most. Businesses
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because people are going to your website your competitors
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website. If they’re not getting real time buying interaction
20:11
like your Amazon your Netflix Uber door dash instacart let me
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go on and on and on. that’s the way people are buying and your
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consumers right now are demanding that experience. so
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it’s not gonna be any different with a service business. So
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what I’m gonna recommend you have that form cuz some people
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are still gonna wanna interact with that. don’t be the 58% of
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companies that don’t ever respond to a form filled on the
20:33
website. I know people watching the essay we talk to you are
20:35
better than that and if you fall victim. Make sure you set
20:38
some automation for a ticket with accountability, 24 hours
20:42
um but what we’re looking at here is we’ve got this this.
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this bot that’s popped up. We’ve got continue as the
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registered Facebook user or a guest, so we can kind of have
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that Amin if we want so I’m gonna continue because you know
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that’s so that’s one of the big changes in the industry over
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the last year is people you know maybe a year ago, they
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could say well, my clients don’t use Facebook because
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really the industry was very eccentric on Facebook
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messenger, but it’s really move beyond that. In the last year
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and it doesn’t matter if they’re not cuz like I said you
21:14
can text and you can come in here as a guest and so it
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doesn’t matter anymore and I think it’s just a huge shift in
21:21
our industry that we’re really open to everyone cuz pretty
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much everyone is texting or you know go on the website and I
21:27
wanna talk about and I wanna talk is texting a little bit
21:31
later as well. Um there so that’s huge. and if so it’s
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simple right here we’ve got on the far left hand side. We’ve
21:38
got a chat button that is for. For simple growth clients
21:42
between nine and 10 PM eastern, we’ve got live simple growth um
21:46
team members Manning that for help um so a lot of people
21:50
think they have to put the second box. I have this thing
21:52
in here so in a service business, you’re not gonna need
21:55
this. um this is something we did just for automations and
21:58
help um it’s important um but people might say what if I
22:02
wanna have a live conversation with the person is a real
22:04
person. Good news is about like I’m showing you right here on
22:08
the right hand side of the screen does does not only.
22:11
Automated but it has the ability for me or my office
22:14
jumping as a live person. so it’s kind of two bots in one.
22:17
so when you’re going out to build your own and you’re
22:19
looking at bot solutions, those are things that you probably
22:21
wanna look at so you don’t have to pay for two solutions. Now.
22:24
the only reason simple growth has is that ties into our help
22:27
as Zen so we can make sure um any upgrades or questions are
22:31
tracked by our development and support team um but for a
22:34
service business, just like we did at Callahan’s lawn care uh
22:37
we have the one tool here and this was great cuz it was a
22:39
multi purpose tool. Um so he basically said he came in and
22:43
now I can talk to the team. I can try some demos uh free
22:46
tools um so we’ll go in and try the demos and this is kinda
22:49
gives you the idea of what you could see in a service business
22:53
um going in there and it’s going to uh basically prompt
22:58
you. this may take a hot minute cuz my internet is slow with
23:01
all the kiddos on here um but basically once this loads in um
23:05
we’ve got the examples of scrolling through and saying
23:09
hey, are you a lawn care company? Are you home cleaning?
23:12
Are you snow removal? Pet waste removal so these are all the
23:15
different demos that you could do, but let’s just say for
23:18
conversation sake you are a lawn care company. so um the
23:22
person would just say hey request a quote for lawn mowing
23:26
um and we’ve got Bill Murray here that kinda pops up um
23:29
comically and it’s like hey, you know I’m simple growth lawn
23:32
care. Here’s a few things I need um you got ideas. You
23:36
wanna have some fun with that. Jen you wanna create a
23:38
conversation make it engaging um but now we’re going in and
23:42
we’re gonna go in and I clicked on it twice. It’s duplicating
23:45
out, but that’s alright for. Facebook live so you type in
23:50
your address and what that’s gonna do is go out and uh go
23:55
into a product like Zillow and some other things we tie into
23:58
um and now it can ask the zip codes. It’s it’s actually
24:00
checking if it’s a real address and then um we’re gonna select
24:05
the service. We’re interested in so whether it’s weekly
24:07
mowing or weekly by weekly cleaning and then that would um
24:10
basically calculate the price based on your particular um
24:14
pricing matrix behind the scenes. so it’s not a generic
24:18
pricing. It’s based on um the pricing in there now. We said
24:23
at the right conversation, we’re gonna be asking for a
24:25
phone number. I put my personal cellphone in here. we’re gonna
24:30
throw some fives in here um and what is the best email?
24:39
And the client puts your email and so now we’re we’re
24:42
capturing that information and that data entry cuz this is
24:45
gonna be able to sync right into your CRM uh such as
24:49
service Autopilot um and I must have messed up and now it
24:55
returned.
25:04
We’re capturing all that data and it’s very simple like it
25:07
would be uh a natural conversation that Jen and I
25:09
were having over the phone. um now, obviously, in a normal
25:12
instance, you’ll be selecting what service you want an
25:14
estimate. but in this demo, it’s literally giving you the
25:16
price of $72 for the cutting. it tells you it includes the
25:20
mowing blowing edging um demo note is it’s based on 1200 or
25:24
12000 square feet from Zillow and the next step is basically
25:28
going in and signing up and we go and capture and win that
25:31
job. um so Mike stay there so I wanna. So now, I’m gonna be on
25:36
our app on you know this is I’m gonna show you how this is
25:39
really omni-channel conversation So I’m gonna have
25:42
a conversation now with Mike as a guest, I don’t know who he is
25:46
um let’s just say um I would say just said when is a good
25:51
time to talk or something like that. I love this. This is I’m
25:55
talking to myself over here so this is great. This is this is
25:57
good. Yeah. So now you’re gonna see it’s gonna pop up on Mike’s
26:02
window there. when is a good time to talk so again. This is
26:05
what the beauty of these products is that you are taking
26:08
you don’t have to be at your desk to have this conversation.
26:11
You know if you’re you know, let’s say you’re out and your
26:14
team is out at lunch or something and this pops up.
26:16
they can have a conversation well, Hey, Mike. How are you um
26:20
and so it really is like an omni-channel conversation. So
26:24
now again, let’s say Mike. This is Uber that I can email him or
26:31
I could even text him or call him like we have all the
26:34
information um and so it’s just really you know how convenient
26:37
that I can go from my phone and close the sale. So if anybody’s
26:42
listening to this not on a live video, so Jen actually picks up
26:44
her cellphone is in the app uh inside the messenger and
26:48
message me back and ask the question. So even if you are in
26:50
the field uh as a solo entrepreneur, you still could
26:53
go in at lunch time and hammer out a couple messages and close
26:55
sales. While you’re still on the roads, I love the
26:57
flexibility of having this conversation and you’re not
27:01
just. To a physical death, I’m glad I’m glad you brought that
27:04
up. Jen and it’s just um this is the way it’s going. We’ve
27:07
been doing this in my lawn care business. We’ve been here for
27:09
five or 6 years. Jen. I think when we first met you were like
27:12
Holy Cow like how did you like you’ve been doing this forever?
27:15
um but one of the things that I pride myself on with
27:19
Automations eight or 9 years ago, five or 6 years ago,
27:22
conversational marketing um what we need to do is go out
27:26
and out adapt our competitors and obviously you’ve been in
27:28
service Autopilot ecosystem. It’s been a platform that. Out
27:32
adapting all the other platforms um for most features
27:35
so that’s pretty cool, but then you have these little three
27:37
bars so they can go back and literally um go in and recreate
27:42
their choose your own adventure um but if this was a regular uh
27:45
sequence here once the estimate was accepted, it would email
27:48
and text message the new client the information and alert
27:50
someone in your office. so I’ll pull this off the screen, but a
27:53
lot of people are kinda wondering what does that look
27:55
like so this is just a little taste of conversational
27:58
marketing um so. Jenna We’re diving in here I know we’re
28:03
we’re near the top of the hour um but as far as keys to
28:06
success, um we kinda touched about it like people like well.
28:11
I’m not I’m not on Facebook. I don’t drive traffic. I don’t
28:13
have a website and we we’ve we’ve looked at all the
28:16
different entry points um so what is best practice? What are
28:23
we seeing for success so uh gentleman that has allowed us
28:27
to talk about his success with Garrett Matthews and Matthews
28:29
Tree and lawn um and if you saw my essay. Drive talk Um Garrett
28:34
had approximately about $400000 or no. I’m sorry $200000 in
28:38
sales uh in about 2 months. if I remember the numbers if you
28:41
saw my essays, I’ve got the exact numbers are in there. but
28:44
we calculated out based on Garrett’s lifetime value that
28:48
he produced a little over 1.4000000. That’s a $1.4000000
28:54
in lifetime value sales in 2 months of a $3000 ad spend
29:00
directed to messenger. so I don’t know about you. Jen. But
29:03
if I’m a service business and I know I can put $3000 into
29:06
messenger through a bot and a return on investment of the
29:10
client lifetime value of $1.4000000. Um I’m just gonna
29:14
keep pumping $3000 in there every month. Okay. Um so I
29:19
remember we were I’m with Garrett and he when he saw the
29:21
results. He’s like wait a minute right then and there he
29:23
went and raised up his ad spend. so like these results
29:26
are insane um and it kinda gets back to like um for like ads in
29:31
the messenger where up to. Success It’s that lead form and
29:34
like it was interesting when you said people fill out a form
29:37
and 58% of the time they don’t get responded like I don’t ever
29:40
wanna fill those out cuz you we all know you have that feeling
29:43
like nobody to get back to me. but so one of the keys to
29:47
success is if you’re running ads in Facebook run them
29:50
directly into messenger or the quote starts automatically and
29:54
um it’s a special way of doing it. At the end. You know you’re
29:57
running in the messenger and picking your keywords, but
29:59
that’s one of the keys to success another thing. Uh is
30:03
the key to success is video which I know, Marcus shared and
30:06
talked about and you see like people like um you know Garrett
30:11
using video almost everyday and if you think about it, the
30:14
reason I really feel like video converts is because if you’re
30:17
coming into my home, I wanna get a quote and I wanna get it,
30:20
but I also wanna know who requesting that quote from so
30:24
if you’re doing video and I know who you are or I wanna
30:27
know that the guy that’s coming to you know, do my lawn and
30:29
that it’s a reputable business. So if you’re doing video what
30:32
you’re doing is you’re building that. No like and trust, and so
30:35
when the time comes to get a quote and I go to your website
30:38
and I give my information, it’s not just a random person. You
30:41
know, it’s doing the videos. It’s doing the videos for
30:44
cleaning and so I think it’s it really amplifies your
30:48
conversion and I mean even when people come in, they’re more
30:51
likely to say next step. If you’re doing video because
30:54
you’re talking about your business, you’re just talking
30:56
about your team and videos you’re talking about life in
30:58
general, so they relate to you. So I think doing videos is a
31:02
huge key to success and I tell. Like two, a couple of people
31:07
start using videos on our, you know Chatbot group like women
31:11
in their 60s with gray hair so no excuses if they can start
31:15
doing video at 60s and you know and and what happens then is
31:20
you can also like boost those post. Another um factor that we
31:25
have is if you have an active website and to me like if you
31:28
have an active website and you don’t have an estimator bot,
31:31
you’re losing so much cuz people are coming there and
31:34
they’re coming to your site. Why they’re not coming at your
31:36
site you. For no reason, they’re coming to get a quote
31:39
you need to have that on there. that’s a huge um recipe for
31:42
success and the third thing I think is so we have paid
31:46
traffic. We have videos We have your website and then is
31:49
organic traffic because if you can do go to organic traffic
31:53
and people comment on that post, they’re going right into
31:55
your messenger again. So I really see those are really the
31:58
four keys paid traffic video uh having an active website and
32:03
then social posting awesome and. Guess another interesting
32:07
point so just came up on the service. Autopilot member group
32:10
believe it or not today. Uh I think it was Jeremiah that
32:12
brought it up um, he said. You know I’m looking to incorporate
32:16
some text messaging or a keyword to text messaging so um
32:21
depending on the platform. so if you’re using a bot like
32:23
simple growth has um it handles text messaging in and out, but
32:27
it also has keyword text messaging. So you could text
32:30
estimate to a certain number and enter them into the bot and
32:33
then you have the automated estimate process and converse.
32:36
Like you did in the bot you saw on the screen but through SS so
32:41
um as technology continues evolve at least a simple growth
32:44
in myself and the team and definitely Jen um I thought I’d
32:48
put a lot of content out but Jen is uh making me step my
32:51
game up for simple growth. She is a beast with competing here.
32:55
uh so we’re having a little inner competition. We can get
32:57
more content out for day. uh let’s do that we should do
33:00
that. I’m I’m gonna be a sore loser here for you’re killing
33:04
it so um but. The idea is so not only of all the things that
33:09
Jen has talked about, but you can actually have somebody text
33:11
into your bot. so imagine on the site of your truck text
33:15
lawn to this number and they can jump in and have a live
33:18
automated conversation um and eventually a real person can
33:21
hop in if it’s appropriate. um so it’s it’s really we’re
33:25
opening up the ability for your business to have a
33:28
conversation. When people wanna have a conversation on the
33:31
channel, they wanna have the conversation and when they
33:33
wanna have it um and if it’s in the middle of the night, that’s
33:35
great, uh Jen and I always laugh cuz when we. Beta tested
33:38
bots My wife thought I was having a freaking affair cuz
33:41
the phone was like cross the thing and I’m like you need to
33:44
turn the notifications off, but that was for simple growth and
33:47
believe it or not between 10 PM and about 2 AM. Maybe 3 AM. We
33:52
had more traffic in the middle of the night when I was
33:54
sleeping, then we did during the day so your consumer after
33:58
they get the kids down and they settle out or watching TV.
34:01
That’s when they wanna have these conversations and they
34:03
may not wanna have a live conversation. They may be
34:05
hitting you know in between um. You know episodes there uh of
34:10
their latest Netflix uh but that’s that’s where it’s gonna
34:13
happen. So if as service businesses, we’re not creating
34:17
that opportunity. Uh we’re gonna lose that opportunity to
34:20
our next competitor that’s ready to adopt. I don’t wanna
34:22
say this is bleeding edge but for the service industry, this
34:25
is cutting edge um and and this is what you know what it is.
34:29
It’s so multi-generational because it’s so omni channel
34:33
because right, you’re like your parents aren’t gonna get a
34:37
quote the same way. That you’re you know 25 year old, but so
34:41
that’s really the key so my parents would definitely text
34:44
to get a quote. My kids might not do that, but they might go
34:46
into the website chat or they might go into messenger and so
34:50
it’s a generational a new word, but it really is because you’re
34:54
you you don’t want you know, okay. We’re just gonna do only
34:57
text marketing cuz we’re missing out on some
34:59
generations. You might not do that as much you don’t really
35:01
wanna do email. And but that’s why I think like moving text is
35:06
almost um a uniform platform too. right like your parents
35:09
are your kids. Well, I’ll text and so it’s really it really is
35:14
like you said. It’s a bleeding edge and the next thing you
35:17
know you probably all have gotten some text marketing and
35:19
already, but it is not conversational like you can’t
35:23
respond and they’re not gonna come back and respond and
35:25
that’s where the the industry now is moving toward is having
35:29
that conversation right like if you get a text from like the
35:32
local I don’t know retail store you can’t text back and say
35:37
hey, do you have any of these in stock cuz that’s going to
35:40
you know? The empty black hole, but with the test that we’re
35:42
using that’s really where it’s different is wrap around your
35:46
mind around that we can have that conversation right back in
35:49
text. I don’t like the text you might you might see if this
35:54
works you can and the cool thing is it does sink into
35:59
service autopilot for those context and things and It did
36:03
work very interesting, so I didn’t think about where we’re
36:09
going so and I could have done that from the computer either.
36:11
but I went into the live chat from the computer like that’s
36:13
not a personal one. That’s from simple girl texting Mike So SS
36:20
has changed and that and that it was one of the big questions
36:22
around that so right near the top of the hour here and we got
36:26
limited time um one thing I kinda wanted to at least bring
36:30
up uh especially with uh the new impending coveted lock
36:34
downs for some of the states or re locked down. Um I know it.
36:38
Going to the daycare for the kids, it has been an absolute
36:42
nightmare. I’ve got four or five questions that I have to
36:45
answer just to get the kids dropped off at daycare and I
36:48
get it. It’s safety concerns. A lot of states are starting to
36:50
mandate pre screening questions for health checks for employees
36:54
coming into work um and then so a lot of business, especially
36:57
cleaning business are trying to proactively mandate their own
37:00
pre screening so they can differentiate themselves to um
37:03
their future and current clients. So um you know. People
37:08
could obviously probably go build out themselves, but I’m
37:10
just asking you what do we just released out of the pipeline
37:13
and simple growth that I’m actually pretty excited for in
37:15
the last week here um coveted screening. What is that? I’m so
37:20
excited about it too. So um what you know the this is a
37:25
couple things when some states that require that your
37:27
employees have testing before they come on the other hand and
37:30
some states don’t work. But some businesses wanna be able
37:34
to tell their clients. We’re taking all the precautions
37:36
possible. We’re kinda doing a daily health. And so what we
37:39
built out this is all in texting for your employees and
37:42
we have it built out in Spanish or English is that people can
37:45
come in and we ask the three main covenant questions you
37:47
know if you’ve been around somebody do you have symptoms
37:50
and do you have whatever I can’t remember the exact
37:52
wording and so and then everyday your employees come
37:57
in. they take that test and then tomorrow they get an
37:59
automatic reminder based on the time that you want in the
38:02
number of days of the week. So let’s say they’re working
38:04
Monday through Saturday Monday through Saturday. Your
38:06
employees are getting a reminder. Same time to answer
38:09
these questions and once they answer all of them negatively,
38:13
which is you know the covenant test you don’t have them. They
38:17
get a check saying thank you for taking the test and you get
38:19
a notification that they cleared the test that day um
38:23
and then I mean I think that there are the couple key
38:26
factors is that it’s in text automatic reminders sent. but
38:30
you also we save all the data to Google or a Google Drive. so
38:35
you have it to go back to. so if you have any questions done
38:38
your testing and every day you know. I’ve done the test that
38:41
shows the exact responses also built into it is sometimes if
38:45
you’re like me and you’re rushing through something you
38:47
might hit. Yes when you met no so we haven’t set in like Oh,
38:51
you said you have coveted you is that accurate or do you
38:54
wanna restart and so we give that to restart in case
38:57
somebody’s rushing through and puts in a wrong answer. Um so
39:00
it’s it’s really next level and the key is because the other
39:03
thing that’s nice is some businesses you might say, Okay.
39:07
Download our app like the YM C One of my friends. Download
39:10
that YM c, an absence of questions and you don’t have to
39:13
download any app. All you have to do is go to this number.
39:17
Covet and start the questionnaire so it’s you know
39:20
again. It’s not pushing people the way we want them. We’re
39:22
meeting your employees where they are just go ahead and take
39:24
the test right in your text and where they’re already
39:26
comfortable so um obviously not pitching that service, but I
39:30
wanted to just kinda explore that and announce that you know
39:32
we have developed and built this out for coveted screening.
39:35
But even if you’re not looking to buy a purchase or service
39:38
like that, these are things I would recommend going into 21.
39:42
If you’re building your own bots that we need to be
39:44
thinking about how can we differentiate? Our business,
39:47
how we how can we service our internal clients? not our
39:50
external so the bots are gonna be multi facing. We’ve got
39:53
client interfacing and then we’ve got um employer team
39:56
member facing so a big tip that you may wanna take away from
39:59
here. If you’re looking to build your own bots Covet
40:02
screen is a big one. Um it’s something we just released and
40:04
it’s being really widely accepted um and uh we’ve looked
40:08
into the legalities of it far as hippo compliance and things
40:10
like that and obviously check with your local uh law, but
40:14
basically the way we’ve developed our bot. The data
40:16
storage it is Hipaa compliance so things that you may wanna do
40:19
for us homework on your end. If you’re building your own bots.
40:22
so um as we’re we’re driving down here. Jen. I think that
40:26
pretty much covers everything we could cover in about 30
40:29
minutes to the technical difficulties. uh any closing
40:33
thoughts um around conversational marketing,
40:35
omni-channel marketing bots coveted bots and everything
40:39
else in between uh winning your clients to a new way of having
40:42
a conversation. Well, I think it’s something like when you
40:47
just think about all the things we’ve talked about in the
40:49
future. It’s something that you have to you have to keep your
40:51
eyes on like this isn’t going away and it’s only gonna
40:54
improve the things that you can do with Messenger and
40:56
Omni-channel marketing and so make sure that when you’re
41:00
putting your learning hat on or keep your marketing hat on
41:02
that, you’re really aware of all the changes that are going
41:04
cuz like how we talked about how much we’ve moved just in
41:07
the last year and what will happen in the next year so
41:09
something you really have to keep on top of and you know I
41:13
recommend diving and now so that you’re you know learning
41:16
as you’re going and improving love it. So Jen can’t thank you
41:21
enough um key take away at the end. Make sure if you’re
41:23
building your own bots or if you’re working with a
41:26
professional, make sure they’re on top of the latest things cuz
41:27
it’s changing daily. so you need to be compliant,
41:30
especially with your messenger uh laws and different rules and
41:34
uh outside if you don’t want the Google or Facebook smack
41:36
you don’t want the Zuckerberg smack for your messenger cuz
41:38
that’s no good either. Um so really excited. Thanks for all
41:42
the knowledge and everything you do for the simple growth uh
41:44
bot Team Essay Weekly Talk Show next week coming at you with
41:47
the Baron uh. Chicago is a national big hitter in the
41:52
cleaning industry, breaking down some of her shift from
41:56
residential to commercial disinfecting. how she’s
41:59
adapting and being on the bleeding edge of buying habits
42:02
with covenant right now. um really excited to get on here
42:07
uh and learn from Goshen. If you’re in the lawn care pest
42:10
control industry trust me. This is a must watch if you’re in
42:13
the cleaning industry and been to a cuts conference or RC. Uh
42:16
you probably already know who she is, but I am excited. Um
42:19
for next week as well cuz that’s gonna be a power hitting
42:22
our in the weekly talk show with so weekly talk show Next
42:26
week 1 PM eastern 12 PM Central right here on Facebook. Jen
42:31
Thanks again and uh we’ll see everybody else. Thank you next
42:33
week. If you like this show you might wanna check out our
42:38
resources at www. Dot start simple growth.com While you’re
42:43
there enter to win an estimator chatbot Mike Callahan is
42:48
available for private coaching.
