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hey mike calling here with callahan’s
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corner i want to talk about pre-planning
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your budget before it’s too late so uh
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got a monster weed and basically
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dandelion behind me and
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talk about what happens if you don’t use
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pre-emergence in your lawn
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to basically proactively avoid something
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like this bad boy popping up in your
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yard and by the time it’s this big it’s
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probably too late
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to recover well similar analogy to
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planning your budget as we go into the
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end of 2020 and q4
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we’re about to go into q1 um
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my suggestion is we need to go out and
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create a budget uh
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each month and then each quarter driving
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into our yearly goal
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so just like putting pre-emergent in
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your lawn in the lawn care industry to
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avoid something like this popping up
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proactively
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we want to go out proactively go out and
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pre-plan our budget so now is the time
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in my opinion to go out and
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set up your year goals for 2021
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and set your sales goals create expenses
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and then create your
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bench um for how many employees you need
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to hire and start going out now
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recruiting for those positions you’re
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going to need next year because if
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you’re not proactively going out and
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setting a budget as far as expenses
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and sales going out and pre-planning
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the bench you need to grow in your
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business and
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going out and setting marketing goals to
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looking at our historics from 2020
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how many niner rounds how much facebook
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ads how many door hangers how many every
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door direct mailings
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this is time to pre-plan and if we don’t
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pre-plan
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things get out of hand really quickly
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and if it gets too late in the year
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you’ll never recover so
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very similar to lawn industry when you
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go out and put pre-emergents in the lawn
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to avoid something like this popping up
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a little extreme obviously
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um but at this point of the year if you
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had something like this in your yard
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obviously it’s too late to recover
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same things happen in a lot of service
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businesses right now they forgot to
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pre-plan
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and now they’ve got ugliness that has
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popped up something they can’t control
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and things
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are spiraling out of control so my
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advice going into 2021 right now is we
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want to set a budget
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and in that budget we want a sales goal
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expenses how many projected employees
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are we going to need any possible
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equipment
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things that we need to add some pieces
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of equipment we may be looking
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accelerated depreciation if we plan that
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correctly
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by the end of the year for tax write-off
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and then finally we want to dial in
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a marketing plan or marketing budget so
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how many pieces
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of marketing planner going out for each
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marketing piece
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the average lead acceptance and then
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conversion ratio into clients
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and right now is a good time to be
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looking into your crm your customer
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relationship management software if you
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have those
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data points for lead sources and
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conversions per marketing source so
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video days got you thinking about
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pre-planning just like you need
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pre-emergent in
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your lawn and landscape to control
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things and preventively avoid things
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like this getting out of control
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we need to go out and pre-plan for our
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2021 season
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and that’s gonna be our budget sales
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expenses
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how many more people we need on our
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bench as far as employees to start
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recruiting now
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any major pieces of equipment and
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dialing in that marketing
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plan slash budget based on the
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historical data inside your crm and if
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you haven’t set that up
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set it up now lead source tracking for
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lead acquisition and conversion in the
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cells callahan’s corner you ask it
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questions
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we answer them live right here on
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facebook and uh i don’t know i have to
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give tom kelly a shout out to be safe to
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see if we got some
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natural organic options to handle this
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dandelion but uh
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something i haven’t seen before so i had
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to make a video about it so go out and
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pre-plan your plan for 2021 mike
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callahan here