Video Transcript
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morning we ask the questions handsome
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live right here on Facebook had a couple
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users in several different uh Facebook
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groups for
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um the lawn care industry
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um reach out and actually want to know
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Mike do you have a cheat sheet to
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actually create pricing matrices so
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whether the software they’re using
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already has a pricing matrices and they
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haven’t dove in to actually look at it a
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hundred percent
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or
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um the software they’re currently using
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doesn’t have a pricing matrices is there
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a tool that you could either give away
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or sell well obviously in the mindset of
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abundance here at Callahan’s Corner
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we’re not looking to sell it uh so we’re
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actually going to give you or give away
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the ability to use this uh free pricing
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matrices tool that we’ve created so uh
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before I give you the information on how
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to actually get the tool
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um I’m going to actually show you the
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tool and then at the end I will show you
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a way to actually get the Tool uh for
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free to build out your pricing matrices
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for this season so I’m gonna open up the
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screen as we normally do in normal
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fashion and we will go from there
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so this is going to be the simple growth
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uh price estimator tool so as we go in
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here we’ve got several different
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versions of it
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um but this is the Master Copy here as
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we’re diving in so what we’re doing here
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is we’re going to go into the price and
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product information page and look at the
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two different test Services we hear or
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this is where we would enter in the
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service name so first thing you want to
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do when you use this tool is go into the
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upper top here I’m going to make this
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bumped out a little bit we want to enter
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our hourly dollar per hour Revenue goal
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so this is how much we’re charging per
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hour per individual on the team so
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whether it’s lawn care home cleaning
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fertilization this is revenue per man
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hour per person so in this example here
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I’m going to say we want to get sixty
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dollars an hour
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and our Breakeven costs uh what it costs
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us to operate before we make a profit
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um let’s say we are at about 51 uh so
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we’re seeing that anywhere from about 50
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or 38 all the way up to uh low 50s is
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what we’re seeing with our uh deep Dives
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and Essay setup clients so
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um you would need to know your break
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even for per number here but we first
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we’re putting in the dollar per Revenue
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goal and our cost per man hour and then
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what we’re doing is actually building
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out this sheet so if you’re just joining
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us this is something we’re going to give
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away for free here at the end of the
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video uh we’re going to show you how to
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get this but a lot of people said hey
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we’re using a product that we don’t
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understand the matrices or uh the
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product the CRM the custom relationship
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management software you’re using just
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doesn’t have a pricing matrices so
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um what we’re going to do is I’m going
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to use the example of lawn mowing here
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so I’m going to type in lawn mowing is
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my service
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and starting price to show up so this is
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the base price what are you what’s the
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minimum to show up that you’re charging
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so I’m going to say our lowest price at
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55 bucks per cut and the maximum area
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you’re going to cover in there uh let’s
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say we’re going to do 5 000 square feet
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up to 5055 bucks and I think that that’s
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going to take one person about 20
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minutes so uh how many minutes to
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perform that so we can type the minutes
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right in there
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and the square foot variable or range
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after the base price so what we’re
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saying is from one to five thousand
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square feet is a minimum to show up 55
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bucks uh what this is asking here is
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it’s 33 minutes to do the base price and
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then how many square feet after that we
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charge it so I’m going to say every
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thousand square feet after the 5 000
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um and how many minutes is it going to
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take to mode blow and Edge that so I’m
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going to say
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um
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it’s going to take about three minutes
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on that so what we’re doing is just
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putting in the price to show up how many
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feet are included in there how many
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minutes to perform it and then how many
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square feet are covered after that base
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price of 5000 on how long based on one
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person and the sheet is going to go in
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and actually calculate off your hour per
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hour goal and your cost per man hour so
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that is what you do you would set this
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up once and then when you go back to the
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estimate creation tab
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your services here are automatically
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loaded so lawn mowing is our first
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service and then we would measure online
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or look at a property and see how big it
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is so if we went in and put 6 000 square
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feet uh the sheet automatically
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calculates it so the price should be 58
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it should take 0.6 man hours it’s going
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to cost you thirty dollars and sixty
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cents and your profit is 27.40
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and your percentage uh with these
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numbers we gave you is a 47 profit
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margin so uh step one when you get the
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sheet you want to set up your two
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services and the matrices here once
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only and then every day we’re working
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the estimate creation sheet
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um and what that has here is budgeted
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hours budget profit projected profit
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um and some other information here so
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this here I’ll update this formula here
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because it looks like it got pulled over
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but we’ve got the top line here uh the
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other thing I want to show you here is
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if our other service here is let’s just
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say uh mulch installation
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we have a parent child service
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relationship that is uh built out inside
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this
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cheat here for you guys so I would say
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the mulch installation part and then uh
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let’s just say we’re gonna do a uh
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delivery fee
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per yard
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okay so the prices show up let’s just
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say we have a one year minimal but
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obviously going to suggest you have a
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two to three yard minimum off the bat
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but for Simplicity here I’m going to say
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that we’re charging 110 dollars
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per yard installed
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and then the maximum area covered at a
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three inch depth is going to be 100
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square feet
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and it’s going to take 60 minutes
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and the area after the first hundred
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would be every 100
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and the minutes to do that each hundred
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after that would be an additional 60
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minutes so what we have is the ability
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to go in for mulch installation right
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now and if we had it at
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200 square feet
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it’s got our calculations driving
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through here
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and as we go back to our product and
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information sheet
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we’re going to go in and set up our
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delivery fee so we can go in and put in
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how long or what do we want to charge
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for the delivery fee and let’s just say
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there is a 65 delivery fee
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and every let’s say our dump trailer or
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dump truck cover uh 300 or 3 yards is a
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maximum as an example so that would be
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every 300 square feet
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would be an additional
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uh 65 bucks and let’s just say it takes
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30 minutes drive time per load and then
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every 300 square feet which basically
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would be three yards would be an
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additional 30 minutes so the ability to
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add multiple Services here and have them
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Drive In
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to the sheet here
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it’s going to add that all up for you
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and give you a total cost for parent and
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child services so if this is something
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you’re interested in what you can do is
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go to our website
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simplegrowthsystems.com go to the bottom
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left hand chat here and type in uh to
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one of our live chat agents between uh 9
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A.M and 5 PM Eastern and ask for the
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simple growth
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um estimate blueprint and they will be
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able to email that out to you to make a
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copy of the master so uh comments
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questions drop below but a lot of people
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have been asking about how to actually
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build out a pricing matrices especially
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if your software does not have one yet
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um or doesn’t plan on making one this is
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something a free tool that we’re giving
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you you need to fill out the production
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right here on the back first
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and then once that’s done uh you simply
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go in your estimate creation sheet and
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update the square footage of each
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property and based on the data you gave
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here it will drive that and
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um
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that will actually get you information
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and I will add up or before we launch
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this year I will get you a new projected
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profit percentage there because that
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looks like it was off when I made a copy
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this morning but otherwise this should
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work for you free simple growth estimate
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copy uh sheet from Price matrices just
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simply go to our website
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simplegrowthsystems.com uh type into the
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chat here between 9am and 5 PM Eastern
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and ask for the simple growth matrices
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blueprint and we’ll email that to you
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for your charge comments questions drop
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below Callahan’s corner you ask the
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questions we had some live right here on
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Facebook