00:00
mike kellan here with a quick video
00:02
talking about
00:03
do your future consumers or current
00:06
clients need a college degree to buy
00:07
your services well
00:08
got me thinking today my wife and kids
00:11
bought me an amazing little uh
00:12
golf thing here to shoot some golf balls
00:14
in the backyard and it came with a
00:16
pretty simple instruction so i thought
00:18
but got me thinking about what are all
00:21
the
00:21
hoops and things you make your future or
00:23
current clients go through
00:25
before actually getting a an estimate
00:28
request and a quote from you guys so
00:30
the idea here is if it looks something
00:32
like this and
00:33
literally my disheveled look on my face
00:35
trying to get this um
00:37
golf backstop to work i’m telling you
00:40
it’s not gonna work
00:41
so it got me thinking about the the
00:42
current situation of buying habits
00:45
in the service industry and on-demand
00:47
buying is a real thing and it has been
00:49
accelerated by kovid so
00:51
your consumers really want to be able to
00:52
buy on their time when it’s convenient
00:54
for them
00:55
in an easy convenient way if there’s a
00:58
15-step process they need to go through
00:59
to request an estimate to actually get
01:01
an estimate
01:02
let me tell you they are going down to
01:03
the next person online
01:05
in your market and getting an estimate
01:07
live when they want it so
01:09
um basically what we’re looking at is
01:11
i’ve used the analogy before
01:12
just like going out to buy a tv in the
01:14
holiday season and
01:17
you see the big screen tv on the wall
01:19
and you get to the register and there’s
01:20
literally a clipboard fill out your name
01:22
last name address model tv you want and
01:25
we’ll get back to you when it’s
01:26
convenient for us well i’ll tell you
01:27
what
01:28
very similar to this not going to work
01:30
what we need to do is create an online
01:32
buying experience
01:33
that basically mimics an uber netflix
01:36
amazon
01:37
and what you’re going to do is if you’re
01:38
going to buy that tv and you’ve got to
01:39
fill up that clipboard and wait for
01:40
somebody to call you back to sell you
01:41
that tv of cash and hand to buy
01:43
it’s not going to work so what we need
01:45
to do is create an online automated
01:46
system so i’m going to recommend that
01:48
you go out and automate through an
01:49
automated system through a
01:51
bot or ai artificial intelligence on
01:54
your website that gives property
01:55
specific addresses going out through
01:57
um a database or something like zillow
02:00
and be able to quote
02:01
24 7 based on the property specifics
02:03
they have
02:04
if you’re making your customer fill out
02:06
a form
02:07
attach pictures and do everything else
02:09
that’s on here not gonna work and i just
02:11
experienced this um
02:12
love the product once it’s up but i will
02:14
tell you um
02:15
it was a bear 45 minutes later i finally
02:18
got it up oh well almost
02:19
up i’m sweating bullets out here but uh
02:22
it got me thinking
02:23
how many of us in the service industry
02:24
are causing our consumers
02:26
a time delay like this and have to go
02:29
through multiple steps
02:30
in order just to get an estimate from us
02:32
so what i’m gonna recommend
02:33
as we’re closing out the week here is we
02:35
need to go out and create an online
02:37
estimating system that’s on demand
02:39
for the new buying habits and make it
02:40
easy easy easy
02:42
literally entering first name last name
02:44
email phone number
02:46
service address it hits something like
02:47
zillow or database pulls up property
02:49
specific information for mowing or home
02:51
cleaning
02:51
and we get property specific pricing
02:53
based on your pricing
02:55
um structure so comments questions drop
02:58
below but just got me thinking here
02:59
really not a whole lot of content on a
03:00
friday afternoon but
03:03
wrestling with this thing here and
03:04
trying to go through a 15-step process
03:06
to get it together
03:07
uh got me thinking a lot of us in the
03:09
service industry and are making the same
03:10
mistake
03:11
we’re making the buying and estimating
03:12
request process way too difficult
03:15
we need to have a literally click it in
03:17
first name last name email enter your
03:19
property address
03:20
and boom within a few seconds to a
03:22
minute a property specific estimate
03:24
comes out they can click sign
03:25
and potentially pay online right through
03:29
that messenger bot
03:30
or website bot that’s the new shift in
03:32
buying that’s what today’s consumers are
03:34
demanding
03:34
and they want an easy done for you
03:37
estimate process
03:38
when they are ready to get a price so
03:40
don’t have a 15 step process on your
03:42
website to go out and get an estimate
03:44
make it easy make it property specific
03:46
make it personal but make it automated
03:49
closing thoughts of the weekend go out
03:50
automate it dominate it
03:52
and i’ll see you again next week