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Welcome back to corner where
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Welcome back to corner where you ask the questions we
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you ask the questions we answered live right here on
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answered live right here on Facebook. So what are the
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Facebook. So what are the question submitted last week
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question submitted last week was Mike. What is your
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was Mike. What is your prediction for the next shift
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prediction for the next shift in buying a habit and where do
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in buying a habit and where do you think things are going so
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you think things are going so we’ve always been an early
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we’ve always been an early adopter in my service
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adopter in my service businesses to kind of adopt and
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businesses to kind of adopt and see where um things were going
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see where um things were going so very similar like Wayne
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so very similar like Wayne Gretzky. He wanted to be where
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Gretzky. He wanted to be where the puck was going to be not
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the puck was going to be not where the puck was at right now
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where the puck was at right now so in the early years about
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so in the early years about seven or 8 years ago, maybe
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seven or 8 years ago, maybe even 9 years ago, we adopted
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even 9 years ago, we adopted automations in life cycle
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automations in life cycle marketing. Four to 5 years ago,
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marketing. Four to 5 years ago, we adopted conversational
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we adopted conversational marketing and bots and
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marketing and bots and automated pricing on our
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automated pricing on our website and different
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website and different platforms. So what my thought
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platforms. So what my thought was. I’m starting to go out and
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was. I’m starting to go out and take a look at an okay. What is
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take a look at an okay. What is the next big shift in buying
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the next big shift in buying habits? So when we go in and
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habits? So when we go in and take a look at generation Z
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take a look at generation Z that is definitely a new
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that is definitely a new generational way of buying
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generational way of buying things and if you look at
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things and if you look at generation Z, they had never
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generation Z, they had never been really affected um by 911.
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been really affected um by 911. so that was a big thing.
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so that was a big thing. Obviously the way things were
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Obviously the way things were going on the way people bought
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going on the way people bought all the. With that now they did
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all the. With that now they did watch basically through some
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watch basically through some economic hard time watching the
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economic hard time watching the parents um you know saving
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parents um you know saving money, grinding working um and
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money, grinding working um and just kinda pounding it out and
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just kinda pounding it out and now that you’ve got 2324 years
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now that you’ve got 2324 years old, they’re starting to enter
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old, they’re starting to enter the workforce in it’s starting
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the workforce in it’s starting to start buying things and some
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to start buying things and some of the interesting stats on
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of the interesting stats on generation. Z was that they
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generation. Z was that they will um basically they don’t
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will um basically they don’t they don’t trust the new
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they don’t trust the new sources so they are more
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sources so they are more engaged on social media than
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engaged on social media than any other generation. They grew
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any other generation. They grew up in were born with social
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up in were born with social media. They never knew a time
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media. They never knew a time where social media didn’t
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where social media didn’t exist. What they’re finding in
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exist. What they’re finding in some of the stats is that uh
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some of the stats is that uh this new generation will
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this new generation will actually trust a social icon
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actually trust a social icon like Kylie Jenner. Or figure
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like Kylie Jenner. Or figure out on social media as the
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out on social media as the expert in a go-to versus
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expert in a go-to versus someone had been you know
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someone had been you know literally studying that topic
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literally studying that topic for 20 years had so there’s an
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for 20 years had so there’s an interesting opportunity for
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interesting opportunity for service business owners. A lot
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service business owners. A lot of service business owners are
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of service business owners are starting to adapt to this, but
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starting to adapt to this, but as a service business owner in
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as a service business owner in my opinion, if you need and
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my opinion, if you need and want to get ahead of
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want to get ahead of generation, zs are starting to
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generation, zs are starting to go out and get jobs and work um
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go out and get jobs and work um not only am I gonna talk about
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not only am I gonna talk about how we can go out and sell
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how we can go out and sell services to them and the way
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services to them and the way they buy. but how do they
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they buy. but how do they actually go out? And look for a
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actually go out? And look for a job and that’s that’s a big
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job and that’s that’s a big issue right now uh hiring so
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issue right now uh hiring so the first thing I wanna talk
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the first thing I wanna talk about is the actual sales
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about is the actual sales process so there are going to
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process so there are going to trust and know like a figure
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trust and know like a figure head on social media. Instagram
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head on social media. Instagram tick tock Facebook wherever
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tick tock Facebook wherever that is that is breaking it
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that is that is breaking it down and becoming um that topic
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down and becoming um that topic expert a very similar
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expert a very similar callahan’s corner here that
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callahan’s corner here that generation Z business owner uh
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generation Z business owner uh as they start to continue to
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as they start to continue to grow their business would
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grow their business would probably trust me more than
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probably trust me more than going to a college class. And
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going to a college class. And learning about entrepreneurship
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learning about entrepreneurship uh cuz we built that, but along
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uh cuz we built that, but along with that is you can’t um act
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with that is you can’t um act like everything is all roses
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like everything is all roses and a lot of times in my
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and a lot of times in my videos. I do talk about you
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videos. I do talk about you know some of the things we’re
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know some of the things we’re lucky enough to get right but
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lucky enough to get right but other things we feel that this
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other things we feel that this is how we fix them so as you’re
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is how we fix them so as you’re building content for this next
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building content for this next generation, we want to be able
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generation, we want to be able to talk about how it really is
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to talk about how it really is and it’s not a commercial. It’s
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and it’s not a commercial. It’s real life. This is how you do
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real life. This is how you do it yourself and if you need
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it yourself and if you need some help we’re here for you
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some help we’re here for you now the other interesting fact
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now the other interesting fact about this generation is that
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about this generation is that most generations previously
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most generations previously while all generations
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while all generations previously. The influences come
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previously. The influences come from the previous generation,
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from the previous generation, what this has actually been
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what this has actually been able to do is flip the switch
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able to do is flip the switch they actually will influence
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they actually will influence the generations above them so
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the generations above them so by tapping into this market
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by tapping into this market right now, they may not be
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right now, they may not be ready to buy your services but
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ready to buy your services but the way that um and the
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the way that um and the information the way they’re
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information the way they’re adjusting it through social is
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adjusting it through social is actually starting to trickle up
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actually starting to trickle up to influence the older
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to influence the older generations that are having
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generations that are having that so and there’re adopting.
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that so and there’re adopting. So it’s very interesting that
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So it’s very interesting that they maybe engaging on tick
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they maybe engaging on tick tock or Facebook or Instagram,
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tock or Facebook or Instagram, but they know maybe their
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but they know maybe their parents or grandparents are not
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parents or grandparents are not engaging in those markets. so
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engaging in those markets. so what they’re actually doing is
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what they’re actually doing is taking that um ul that content
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taking that um ul that content and sharing it via text or
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and sharing it via text or sharing it via email. So we’re
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sharing it via email. So we’re seeing a lot of content now
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seeing a lot of content now from that generation being
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from that generation being repurposed on other mediums. so
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repurposed on other mediums. so it’s not only enough as a sales
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it’s not only enough as a sales and marketing person doing
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and marketing person doing social right now to look at a
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social right now to look at a return on investment engagement
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return on investment engagement on the platform you’re at um,
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on the platform you’re at um, but it’s very hard. Track but
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but it’s very hard. Track but you do wanna keep in mind that
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you do wanna keep in mind that some of the stuff that we’re
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some of the stuff that we’re creating here is being shared
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creating here is being shared on different mediums that can’t
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on different mediums that can’t necessarily be tracked. so Gen
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necessarily be tracked. so Gen Z is gonna is gonna be actually
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Z is gonna is gonna be actually going and influencing the
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going and influencing the generations before them buying
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generations before them buying habits and decisions so the
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habits and decisions so the last part I wanna look at this
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last part I wanna look at this um which is huge and it always
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um which is huge and it always has been huge. but now it’s
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has been huge. but now it’s really interesting. I found the
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really interesting. I found the stat I actually kinda uh gen Z
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stat I actually kinda uh gen Z is likely to go out and search
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is likely to go out and search for five times more reviews
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for five times more reviews than any generation before. So
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than any generation before. So they trust the platform on
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they trust the platform on social media because they’ve
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social media because they’ve never known any different so
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never known any different so they’re gonna go out and check
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they’re gonna go out and check your Facebook review your
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your Facebook review your Google reviews and they’re
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Google reviews and they’re gonna ask their friends so it’s
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gonna ask their friends so it’s more important than ever to go
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more important than ever to go out and get those reviews cuz
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out and get those reviews cuz this next generation is relying
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this next generation is relying heavily on it. now what I want
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heavily on it. now what I want I go with that is not only are
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I go with that is not only are they more likely to check out
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they more likely to check out four or five times more reviews
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four or five times more reviews than the previous so they may
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than the previous so they may be looking at 3040 reviews and
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be looking at 3040 reviews and not only the good ones, but the
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not only the good ones, but the bad ones cuz they see through
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bad ones cuz they see through that they. Been through this
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that they. Been through this but they also are looking at um
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but they also are looking at um like help wanted ads for your
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like help wanted ads for your business so before they engage
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business so before they engage with the messenger bot to go
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with the messenger bot to go Sign up for an interview or
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Sign up for an interview or fill out a form or an
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fill out a form or an application online This
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application online This generation is going in and
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generation is going in and doing homework on your business
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doing homework on your business and your culture and what the
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and your culture and what the research shows right now is
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research shows right now is that they’re not looking for
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that they’re not looking for picture.
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Must show up on time that is
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Must show up on time that is not engaging this generation,
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not engaging this generation, they’re aligning with um like
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they’re aligning with um like community service and different
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community service and different things like that, but as a
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things like that, but as a business owner, you sometimes
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business owner, you sometimes you have a bad um breakup with
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you have a bad um breakup with an employee and maybe it’s not
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an employee and maybe it’s not your fault. It’s not your
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your fault. It’s not your fault, but these are things you
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fault, but these are things you think I think basically and II
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think I think basically and II know that you really need to
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know that you really need to keep in mind because this new
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keep in mind because this new generation now um is searching
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generation now um is searching those outlets and those. And if
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those outlets and those. And if you have a bad showing that
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you have a bad showing that could lead to the ability for
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could lead to the ability for the inability to actually get
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the inability to actually get new, uh great rock star
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new, uh great rock star employees so as you’re starting
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employees so as you’re starting to break up with an employee
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to break up with an employee that may not may not be a good
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that may not may not be a good fit about the repercussion and
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fit about the repercussion and the trickle well it maybe a
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the trickle well it maybe a quick ripping off the bandage
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quick ripping off the bandage to get rid of this employee.
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to get rid of this employee. the negative having a bad
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the negative having a bad breakup with that employee
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breakup with that employee could affect you years to come
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could affect you years to come so we wanna make sure that we
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so we wanna make sure that we are doing right by these
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are doing right by these employees when we let them go
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employees when we let them go so they may not be the right
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so they may not be the right cultural fit. they may not have
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cultural fit. they may not have shown up on time, but we wanna
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shown up on time, but we wanna make sure that. Not having a
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make sure that. Not having a negative effect um honest down
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negative effect um honest down the line so Gen Z is an
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the line so Gen Z is an interesting one, but if you
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interesting one, but if you haven’t picked up the game in
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haven’t picked up the game in my opinion, it’s not too late
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my opinion, it’s not too late because it’s only becoming more
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because it’s only becoming more important pivotal in your
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important pivotal in your business to sell services and
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business to sell services and to grow in stack your employee
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to grow in stack your employee bench comment to questions drop
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bench comment to questions drop below Callahan’s corner. You
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below Callahan’s corner. You ask the questions we answered