00:04
hey mike callahan here with callahan’s
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corner you asked the questions we
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answered live
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right here on facebook so kind of
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getting back in the cab today
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and talking about a question that was
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submitted to
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callahan’s corner of what are the issues
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and the possible downfalls financially
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and workflow wise
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if you don’t automate your business
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while you’re still literally in the
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field here working a machine
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or a mower so the idea here is that we
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really want to go out
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and create an automated system so
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there’s basically four to five stages of
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business
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and the five stages of business i’d like
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to say is one
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is one breaks out to one a and one b so
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one a’s you’re still working part time
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in your landscape or home cleaning
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business
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one b is basically you’ve left your
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full-time job and now
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you’re going out and trying to make a go
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at it
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and there’s some definitely some painful
00:57
pitfalls there so the next step is
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stage two so stage two business now is
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gonna be go out and your main problem is
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going out and creating leads
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and creating a sales process stage three
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is going to be
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creating a predictable system that
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allows you to go out and estimate and
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delegate those estimates to other people
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in your business and stage four
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really you’re going to that 750 to a
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million mark and beyond
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and we’re creating process systems and
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creating emission vision values that we
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want to push through our
01:28
uh basically our management team but
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if you are probably a stage two business
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doing about 250 000
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of sales and beyond uh it is probably
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the right time to actually go out and
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automate your business and the reason
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why i would suggest that is
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if you are literally sitting in an
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excavator or riding a lawnmower right
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now
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running a cruise on a day-to-day basis
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here the
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problem is that you are not answering
01:54
uh the phone you are not following up on
01:56
estimates
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you don’t have an automated processing
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system so
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one of the processes i highly recommend
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is 20 days to close
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and what 20 days to close goes in
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basically once you submit an estimate or
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bid it follows up for a 20-day period
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it’s fully automated so
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if you’re still in the field or working
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a machine like this you can go out
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and have a series of communications
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until they say yes or no to your
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estimate
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fully automated so we can do it through
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automated text messaging automated
02:27
emailing
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and phone calls and obviously if you’re
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working a machine like this with some
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headphones on you’re probably not making
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those calls but we can substitute those
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calls
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for a thing called a ringless voicemail
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bomb
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and what it does is it hits the cell
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phone on record it looks like the phone
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call
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uh was missed and then it’s a
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pre-recorded message but unlike
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a robo call it literally is a message by
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you the business owner
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kind of nervous and jerky saying hey
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it’s mike from callahan’s lawn care so
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sorry i missed you wanted to leave you
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this voicemail it’s been
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three days since we dropped off this
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estimate exactly the same time it has
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been automated and personal
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and if you have any questions regarding
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that call our office back at this number
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or feel free to accept the online
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estimate so the idea here is if you’re a
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smaller business and you don’t have a
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full-time office staff
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or you have a virtual assistant
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part-timer full-time we want to create a
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predictable workflow and system
03:20
for accountability and standardization
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and that’s where automations comes in so
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if you’re watching this video live right
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now
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um in the next week or so we’ve got some
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really exciting news of a whole new
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brand new automation suite that’s going
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to be coming out
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that you’re going to be able to automate
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and
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this automation suite is going to start
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out with a lower price point
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for those stage 1b businesses or stage 2
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businesses so
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it’s going to be the most applicable
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things to the stage of business where
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you’re at so it’s not a generic
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cookie cutter approach that fits your
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business um
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you know across the board this is really
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dialed in now this new automation we’re
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building up for a stage one b
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or stage two business and then we’re
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gonna go in to the stage two and stage
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three and then the stage four slash five
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business so what we’re doing in simple
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growth is really building
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a automation suite now that really dials
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in even
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more to the stages of business because a
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lot of business owners have reached out
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and said
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hey mike we really would love to use
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your automations but we’re not quite
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there yet um and one of the questions
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submitted that really got us thinking
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over the last few weeks was
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what can we do in an automation to
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benefit a business that technically
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thinks they’re not ready for automations
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but to bring enough value
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that at a really lower price point it
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is a huge return on investment and it’s
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double triple
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sometimes six or seven times uh return
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on investment so the idea here is we
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really want to be able to go out and
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automate these smaller businesses to get
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them
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to a more of a stage two or stage three
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business and eventually stage four going
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to break that 750 to million market well
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beyond
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but the idea here is if you’re looking
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at automations in your business
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it’s not too early to start what we’re
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going to be doing is on the next few
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weeks we’re releasing
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a few new programs to uh let people get
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their feet
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wet and their toes wet in an automation
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platform
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um to follow up on the core things they
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need to be doing while they’re in a
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machine like this
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or out cleaning homes and they’re too
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busy to do that so the idea
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is it’s never too early to automate but
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instead of
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eating the whole elephant at once we’re
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gonna break off little pieces and we’re
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gonna
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focus on the most biggest parts of that
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that’s going to
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focus on the biggest roi for your
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business so comments or questions drop
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below but i wanted to make a quick video
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here
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if you’re still in the field and
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grinding it out in a piece of equipment
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or cleaning homes
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mowing lawns whatever that is it’s never
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too early to automate and i’m excited to
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kind of do a pre-announcement that we’re
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going to build some some automation
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suites
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or settings that basically will allow a
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business owner that’s
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still in the field to automate the core
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things to accelerate their follow-up and
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growth
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to hopefully get them out of the field
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or if you want to stay in the field
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which is nothing wrong with that i
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definitely enjoyed my time in the field
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and machines
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allow those things that you don’t have
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the time to do
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to happen when they should happen
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without you having to worry about them
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after hours and affect that family time
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or friends and family time so you’re
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you’re going to be able to create an
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automated process to
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follow up on the sales and close them
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and
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we’re going to be including some upsells
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so the seasonal upsell so whether your
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design build like this here
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or your landscape maintenance or home
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cleaning uh we’re also gonna have the
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benefits and some upsells in there so
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uh hold tight watch out for it but we’re
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gonna be releasing some new automation
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packages here from simple girls
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soon but the whole point of the video is
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is it really ever too early to automate
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and i say
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absolutely not if you are going full
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time
06:56
in your business you don’t have time to
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follow up on these things
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and after grinding all day in a piece of
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equipment like this or
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riding a mower or cleaning homes you’re
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not going to have the ability
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or the energy to follow up on those
07:09
estimates and
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the ability to grow your business the
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way you should let’s just face it we’re
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human
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so why not put an automated process that
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feels personal but still automated
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and closes sales and they say 80 of all
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sales close
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at five or more touches so who has time
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if they’re in a machine
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to have five or more follow-ups on an
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estimate
07:30
we need to automate it so that is uh the
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conversation today so
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watch simple growth check it out we’re
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going to be uh releasing some new
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packages
07:39
how to automate your business while
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you’re still in the field
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and if you want to continue stay in the
07:43
field and have these repetitive tasks
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taken care of for you
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through just automations or a va with
07:50
accountability we can do that or
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we can automate it and help you scale
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your business exponentially
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and get you out of the field sooner than
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later so
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really excited to kind of give a preview
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of what we’re working on here
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uh but i thought the question was asked
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a few days ago was really appropriate
08:06
is it too early to automate a business
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um
08:10
and i think once you go full time you’re
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about 250 000 in sales maybe a little
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bit less than that
08:16
anytime past that is appropriate so
08:19
callahan’s corner you ask the questions
08:21
we answer them live right here on
08:22
facebook
08:23
any questions you may have uh drop them
08:26
in the comments because we’re happy to
08:27
answer them but
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um we’re giving you experience from
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living in the trenches
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uh in a landscape and service business
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and just kind of lifting the hood up
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of how we did it and we’re successful so
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uh camera’s a bit far away so i can’t
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see any comments or questions right now
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but if you have any comments questions
08:46
drop below
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and i’m happy to answer those um
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after this recording or actually i may
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just hop out of this scene and ask him
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answer real quick if there is any so
08:54
let’s see what happens
09:01
so looks like there is a couple
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questions probably not appropriate yet
09:06
for the live stream but if you have any
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questions drop me but i really honestly
09:09
if you’re looking at a business whether
09:11
you
09:12
work with a professional like simple
09:13
growth or you automate your own systems
09:16
this is a time to take a look at it
09:19
you’ve got uh probably good cash flow
09:21
from this year
09:22
even with covet if you’re running a
09:23
solid business and take a look at the
09:25
pain points if you were sucked back in
09:27
the field or you’re working in the field
09:29
of the repetitive things that you can do
09:32
um or are doing
09:33
and what is the biggest roi so is it
09:37
going out and upselling ancillary
09:39
services to raise that client lifetime
09:40
value is it
09:41
hey your credit card’s about to expire
09:43
in 45 days you need to update your
09:45
credit card or
09:46
your your account is past due and here’s
09:49
three to five steps all the way up to
09:51
collections that are automated
09:53
so whether you’re in the field still
09:55
working a machine
09:56
or in the office automations are going
09:58
to help you take your life back from
10:00
your business create a predictable
10:02
process and system
10:04
to drive bottom line profits and buy the
10:06
time back as an owner
10:08
as a business owner even if you’re still
10:11
in the field working a machine
10:12
your ultimate job is to go out and
10:15
create
10:16
the mission the vision the values and
10:19
project the strategy
10:20
for your team and even if it’s a team of
10:23
two that strategy and vision
10:25
is really really important um so that is
10:27
part of your time that you really need
10:29
to focus on in my opinion so
10:31
comments or questions dropping below but
10:32
i wanted to talk about when is it too
10:34
early
10:34
to automate but i would say if you’re a
10:36
stage 1b business
10:38
or stage 2 business about 250 000 in
10:40
sales or above
10:42
the time is to automate because we want
10:44
to start buying that time back and
10:45
create predictable processing systems
10:48
to make things happen when they should
10:49
happen without the business owner
10:51
babysitting it
10:51
and if you’re the business owner and
10:53
you’re a solopreneur that’s okay
10:55
but automations can help you be
10:57
accountable to yourself
10:59
um so we’re not only automating
11:00
accountability for your team or
11:02
automating accountability to um yourself
11:05
as well as a business owner and those
11:07
sometimes are the biggest wins
11:08
when we automate those things so
11:10
comments or questions drop below
11:11
kellehan’s corner you ask the questions
11:12
we answered live
11:14
right here on facebook getting back um
11:17
in the machines and bringing it to you
11:19
live on callahan’s corner