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mike kelly here with uh callahan’s
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corner were you asking questions we
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answer them live
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right here on facebook so the question
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that was submitted is how should i
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respond to an
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online estimate request
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on my website or someone filling out a
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contact
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us form a gentleman said you know should
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i
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call them back immediately should i
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email them back or text message them or
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a certain combination so
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what i’m going to recommend if you have
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the chance you should
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always respond to an online request
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from your website immediately by picking
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up the phone
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speed wins today’s consumers right now
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are demanding
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real-time buying interactions very
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similar to netflix uber
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amazon today’s consumer wants immediate
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results so
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in addition that i really recommend you
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have a chatbot with automated pricing
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on your website and your social media to
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have that 24-hour
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real-time buying decision that’s a whole
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different video but that is going to be
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essential today
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with today’s buying habits of the
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consumer but the main thing is
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based on the question is somebody hits
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your contact us page or requests an
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estimate
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someone in your office should be picking
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up that phone immediately
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and calling them and quoting your
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gateway services over the phone such as
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lawn mowing or fertilization or in home
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cleaning your quick top to bottom deluxe
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with a weekly or bi-weekly cleaning so
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we want to be able to
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go out and crush with speed right off
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that now
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what happens if we call we can’t get a
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hold of them most likely they’re
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probably calling your competitors
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or requesting estimates or engaging with
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an automated bot on your competitors
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page
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so if you have picked up the phone and
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called back immediately and you still
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can’t get a hold of them
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what you’re going to want to do is
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create a manual process or hopefully an
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automated process to create a
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communication
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flow so what you’re going to do is have
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a form
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in your software you check a box on the
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form and it fires off a pre-can
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templated email or you fire off a
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templated email manually
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hopefully it’s automated and what’s
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going to do is it’s going to fire off
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that email
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following up and hopefully if they gave
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us the information off the request to
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quote we give them a live quote off that
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estimate with email
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and we’re going to text message them as
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well
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and in the email subject line what i’m
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going to recommend is
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i just left you a voicemail so that
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triggers off
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automatically after you left the
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voicemail so it creates a constant
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communication with standardized
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marketing that can be delegated to
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anybody in your office so once again if
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somebody hits the website we’re going to
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call them immediately
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if we end up having to leave them a
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voicemail we’re going to have an
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automated uh
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process where we click a button it fires
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off a pre-canned email
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email subject line is i just left you a
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voicemail and it’s going to re-engage
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them to follow up on that estimate
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request and if they’ve given us enough
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details for the estimate cross we’re
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firing off
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a live estimate that they can accept and
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sign online in addition
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to the email we want to fire off a
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automated or manual text message i’m
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hoping it’s automated at this point but
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either way
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the different communication channels
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with follow-up will convert
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more sales and speed wins in today’s
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marketplace in addition if you haven’t
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looked at conversational marketing um
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check out the simple growth page i’ve
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got about a 45 minute uh conversational
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uh basically talk that i gave that dials
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in conversation marketing and why it’s
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important to
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not only have that estimate request form
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but an automated bot on there to assist
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with that
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and create real-time conversations with
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a live person or if you’re not
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open um and no one’s available we can go
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in and go in and collect the information
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and get it right into your crm your
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software to create a constant real-time
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buying flow
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and what i’m going to recommend is is
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like i said forms still work and you
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want to have them on your your
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on your website but you really need a
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bot
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and i like to use the analogy of imagine
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it’s the holiday season you’re going
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into
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say best buy and they’re selling these
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huge screen
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big screen tvs around the holiday season
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and
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when you go there uh you get cash in
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hand you check out the tv and it looks
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mint you’re gonna buy it so you go up to
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the register and what you get what
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happens when you get to the register is
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that
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there’s a clipboard and it literally
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says give me your name your phone number
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email
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all the information in fill this out and
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when we’re ready we’ll
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call you when we’re ready to sell you
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that tv literally if you have a static
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estimate form
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just on your website for requests and
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estimate that is not enough with today’s
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consumer we really need a bot to assist
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them filling out the form
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or a bot that can actually have a live
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interaction and quote live pricing for
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those gateway services
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um and the way we’ve built ours is it
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actually goes out to zillow and grabs
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the lot square footage
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for the turf or it goes in and grabs the
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home square footage for cleaning or
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perimeter pest control
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and it quotes a live price and then
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sinks right into the software such as
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service autopilot job or zen made
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service monster just to name a few
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but that contact information the price
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the square footage
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automatically syncs into those softwares
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and picks up the process live with no
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double entry so
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the main question was when somebody hits
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the website form we call back
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immediately
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we follow up with email text that
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combination
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hopefully an estimate if we have enough
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information but that’s not enough we
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need
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in my opinion a automated messenger bot
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um
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to do that if you’re not going to build
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it yourself check out the simple growth
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page we’ve got
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um messenger bots built out for just
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about every lawn care and hardscaping
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service as well as
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home cleaning and disinfecting right now
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so hopefully that
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helps with the question callahan’s
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corner you ask questions we answer live
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right here on facebook we’ll see you
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again tomorrow with the
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pre-submitted questions