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here wanted to make a quick video a lot
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of people are talking about not
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closing enough sales here in the
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mid-season so
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the biggest thing we need to do is
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there’s two main reasons why you are
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probably not closing enough sales in
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your service business
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and they are going to be the first thing
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is shift from
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promotions to education so
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we don’t want to go out and constantly
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be promoting what we need to do is go
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out organically
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on facebook or through email messaging
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or sms
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text messaging and literally go out and
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educate the consumer what they should do
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in their yard
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or home the month in advance and educate
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them by educating them
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we’re going to go out and show the value
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and basically
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put you as the expert to raise that
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higher perceived value
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and overcome any of the sales or price
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objects we’re going to shorten that
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sales cycle for you
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in addition though one of the major tips
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that i would recommend that i’ve learned
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in 25 plus years in the service business
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is
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we need to go out and figure out what is
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our competitive advantage in
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isolated now most service businesses if
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they’re using a crm
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such a service autopilot that’s
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cloud-based with a predictable pricing
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matrix on it
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is their competitive advantage is going
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to be able to go out
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and estimate jobs live off of a
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google earth image or smart mats inside
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service autopilot
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so we’re going to be our competitive
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advantage is
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we’re isolating the ability to do live
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estimates over the phone
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via satellite imagery so we want to
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isolate
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just the ability to estimate the jobs
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over the phone
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if it is a mulch job or a pruning job
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or something that we can’t estimate over
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the phone we want isolated we want to
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ignore that right now we isolate the
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ones the core services that we can
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estimate over
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the phone on satellite to close the cell
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for a quick on-demand
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reaction that our consumers are
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demanding right now then and only then
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do we
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upsell services that we can do
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on site through and on going on site and
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doing an estimate the idea is
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if you’re using cloud based crm such as
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service autopilot
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isolate your your competitive advantage
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because most of your competitors
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are not using anything like that so we
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isolate the advantage of being able to
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estimate and bid our core services
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online
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over the phone immediately and close the
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sales and then go out and upsell other
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ancillary services a lot
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raise that client lifetime value and
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when you’re going out
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uh we don’t want to be promoting our
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service business we want to
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do the promotions through education
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and overcome those sales and price
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objections and make you the expert in
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your market
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so even if your price is higher it is
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substantially
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uh worth the value already added through
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the
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education so we want to focus on
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education over promotion
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and isolate our core competencies and
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most of the businesses i’m working with
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at simple growth their competitive
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advantage is they can estimate over the
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phone and close immediate sales
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or through facebook messenger estimator
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bots live 24 7.
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so we isolate the ability for lifetime
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estimates
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and then we go down through an upsell
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process which we have to go on site
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we sell those ancillary services after
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the initial gateway services so
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comments or questions dropping below
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main thing today is
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education over promotion and isolate
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your competitive advantage and i’m
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guessing if you’ve been in our ecosystem
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your competitive advantage is hopefully
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being able to give live quotes through
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an estimator bot or
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over the phone through saturday imagery
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so focus on those services that can be
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bid live through satellite imagery or an
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estimator
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come to question drop below callahan’s
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corner you ask questions
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we answer them live right here on
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facebook