6 ways to pivot your marketing in these challenging times to win and honestly a lot of companies are doing this right a lot of companies are doing this absolutely wrong. I want to break down six simple ways to pivot the angle or the hook of your marketing especially on Facebook to make things right now works for you and continue to double down and build those sales that we’ve talked about in previous episodes. So the idea here is we really don’t want to go out and try to capitalize on this situation of people getting sick and all the fear things like that but there is a really good way to pivot your messaging because right now social media engagement is on an all-time high in if you have a product or service which I believe you do which can actually help people now is the time to actually double down and do that but there is a right way and wrong way of doing this so we don’t want to make it fear-based and talk about COVID or all the things that are going on but here I’m gonna go over six really simple ways to pivot your your marketing hook or angle to actually drive more sales and not basically try to be preying on the bad times that are going on. Before I do that, if you have any comments or questions drop them below I’m in the library recorded version I’m happy to answer them live. The first one is for your headline or topic of your Facebook ad or organic post is stress reduction so obviously right now everybody’s an all-time high stress level these are unheard of times and a lot of uncertainty. One of the things you can do in home clean or lawn care is basically go in and stress- stress reduction so don’t worry about having to go out and maintain the lawn or disinfect or clean your home right now after you’re done working at home and dealing with the stress of the family and kids and everything else that’s going on in your normal but not normal day right now so if we can talk about how your product or service reduces stress without mentioning COVID-19 in the headline this is a really easy way to get in there and drive an ad that’s going to convert and actually offer a solution to the issues that are going on right now. The next one work from home and not deal with your lawn care responsibilities or your cleaning responsibilities so everybody right now for the most part unless they’re essential is working from home this is anew reality so how do we go in and catch their attention with that headline working from home now but you don’t want to deal with or don’t have to deal with your lawn care or home cleaning responsibilities that you traditionally have to do. So we can go in and relate to where they are and offer a solution to the additional things they probably don’t want to deal with after working from home all day. Next thing is free delivery so this may not be particular to lawn care or home clean but a lot of lawn care companies will go out and deliver mulch or firewood or if you own a nursery maybe free delivery based on the plant products or the bulk products so offer free delivery because a lot of people don’t want to go out of their houses if you’re in New York like I am there’s actually a lot of restrictions around non-essential travel. The fourth one is spend extra time with your family so extra family time right now maybe you’re feeling guilty that you’re cooped up say in the office like this and you haven’t been able to spend time with your family like you normally would you’re distracted trying to get your job done in this unusual work at home environment so take the extra time outside of working from home and spend that with your family by basically utilizing our lawn care home cleaning services were addressing where they’re at and then we’re entering them the ideal scenario what could be if they use our services. Next one is boredom stop staring out the window at your uncapped landscape or boredom while you’re at home working stop staring at your uncapped house and dirty dishes or the different things that you’re doing maybe it’s time for a deep clean and disinfectant out of that house because there’s boredom people aren’t normally doing what they’re doing and that getting out of their house they’re not getting out of the property so their boredom is starting them to focus on all the things that are wrong in their yard or home it this time so we can address that and hey is your board and causing you to look at your uncapped landscape here’s our solution the desired end result. Then the sixth and final one is his emphasis on online services or shops so once again if you have say a nursery or more of a brick-and-mortar business around the lawn care industry we’re gonna ampthis on the online services or shop so one of the things you potentially could do is tie into a facebook Messenger bot or an online shopping cart you create an online product solution where people can go and buy your services online and have product delivery or very similar to the facebook Messenger Bots have been driving through Mobile’s is people can go in and get property specific pricing based on Zillow square footage of livable home square footage or lot square footage and buy and shop online and then have that product or service delivered in real time at their property without ever having to leave the comforts of their home. Six ways to basically pivot your marketing in these challenging times and headlines and ways to approach that without being a sleazy salesperson addressing a fear-based sale is strict stress reduction, work from home and not deal with your lawn care or home cleaning needs have someone do it for you, free delivery, extra time with your family if you’re confined to your home workspace office or most of the day spend the extra time with your family, boredom stop staring at the issues you may be having in your yard or the uncapped house and then an emphasis on the online shopping experience and potential different product deliveries Comments or questions drop below but I wanted to address six ways to pivot your marketing these challenging times to win more customers and not put them off as a sleazy sales pitch based on opportunity or opportunistic marketing on what’s going on in the current environment. Callahan’s Corner we will see you again tomorrow