Video Transcript:

Question someone wanted to know how to handle a weekly lawn mowing that he’s already estimated in his committed to weekly lawn mowing this is a southern state business so they’ve already started mowing, but basically the idea was he went out and he estimated the lawn mowing job for a weekly rotation and after several cuts the consumer said instead of the weekly cutting I want the bi-weekly cut his question was should raise the price and if he should raise the price how should he actually address that. My lawn care company last 25 years in upstate New York this has happened more than once or twice so my opinion on this in the way we handled it in my business was we would absolutely raise the price so it’s a conversation we’d have that was very candid and let the gentleman or lady know that hired us that if they hired for a weekly service that was the price that was quoted and there was an actual price or basically in the quote a price quote for skipped mowing. Let’s just say this is a $40 week weekly mowing that included the mowing the stick edging the weed whacking the blowing the clippings off the hard services in making sure all the clippings were mulched and were not clumpy in addition if they skip the regular service lawn mowing without a 24-hour notice we would automatically charge the full price of the mowing, the 40 dollars if they call or email their text message the office before the 24-hour window period we would charge 50 percent for that lawnmowing and it was clearly stated in the estimate description in the invoice description that that was the price where a weekly lawn mowing so the expectation was said that if we want to skip that lawn mowing we would charge extra because of the extra work it would take approximately one and a half times longer if it was skipped in a regular mowing condition that needed to be taken care of so that is being upfront being transparent about your services and the expectations of pricing so what we would do is literally have a very candid and transparent conversation with the consumer and let them know that unfortunately what we did quote you was a $40 now or bi-weekly price happened to be one and a half most lives unless it was extra weed-whacking or something that was on the ordinary so that $40 cut would be a $60 bi-weekly mowing. Now as the business grew and it got to a pretty good size we pretty much didn’t accept bi-weekly mowings in our upstate New York location because it was a challenging thing for scheduling and billing and it wasn’t the norm but in the early years we would set the precedent set if you want from weekly to bi-weekly it would go in and raise that $40 to 60 so it would be one and a half times so we had a price matrix that would be built out so the office could literally go in open up an estimate and click the bi-weekly price and the weekly and they could see the price difference and it clearly stated in the bi-weekly price why it was one and a half times more very similar to if there was a fence key property where we had to go from a 60 inch mower down to a 36 inch there was a percentage increase because of the smaller networking the backyard that was also clearly defined so if the customer in a good scenario opened up in maybe a 61 inch gate we’d get a 60 inch mower there we could actually calculate that price for them on the fly. The idea is be confident with your pricing be transparent and talk about why you need to raise that price so when you raise that price it’s not a surprise. Now a lot of our friends in the home cleaning industry may be watching this video and kind of shaking their heads, sometimes it is a commonly asked question in home cleaning but predominantly when you goto a different industry like home cleaning which we work with a lot in our ecosystem we are looking at it in the fact that a home cleaning company is gonna probably call a weekly bi-weeklymaybe every three or four week so the idea is they’re very transparent they give the options for lawn care operations I would not recommend giving the bi-weekly price standardize it on a weekly basis and get more recurring revenue and provide a better service where home cleaning a weekly or bi-weekly price could be a good option. Comments or questions drop them below but basically the idea is if you are doing a weekly mow some requests to go bi- weekly raise it traditionally around 50% and the consumer then will know upfront what you’re charging extra for and have that transparent conversation in order to keep you and your property looking the way it should we need to charge for the extratime and that’s what that extra charge is for so comments questions drop below hopefully it was helpful but on a weekly to a bi-week what we traditionally charge 50% more and be very transparent in the estimate description and be able to have the standardized pricing matrix behind it