Video Transcript:
Hey Mike Callahan here with a quick video, wanted to kind of expand on a book I’ve been reading here This Won’t Scale by the Marketing Team of Drift and the premises of one of the things the scale of business quickly was to let go of your Legos and basically let the other kids play or basically your other teammates and I’m gonna take a couple couple snaps snippets out of the book in this this video but very interesting perspective and all of us in business want to scale and grow a business extremely fast. Starting out my lawn care company we had some obviously pretty slow growth growing through high school college we had a couple crews and then we learned how to market the business scaled exponentially quick and the issue is when we grew fast I didn’t know how to let go now in perspective my other business Simple Growth we’re hitting some of the growth hurdles that we hit Callahan’s Lawn Care every three to five years I’m hitting them every three to five months. I’m going out and buying an education and kind of betting basically letting down my guard and basically learning from the mistakes I’ve made in the past and then how we overcame them getting some outside industry perspective of how other companies scale extremely quick and now for the business owner to get out of their own way to allow this to happen and it’s pretty interesting here so I’m gonna actually pull a couple things out of this book here. Basically the ideais what is needed for fast growth in the owner’s mindset and the team’s mindset aswe grow because as we grow exponentially the position you have today is probably not the position you should have in three to six months from now so out of the book here and I’ll show you the book and that’s in a few minutes but basically in any given moment you need to be ready to let go of your legos and let the other kids play basically you’re your teammates so basically the fast growth must be driven from inside the company and in reality that means every employee must be ready to take on new responsibilities and let go of the old one so one of the biggest things at least I find as a business owner is I’m hesitant to let go of what I’m doing now because I think it’s instrumental to the success of the business but in reality the business owner really needs to be the visionary and set the path and if they’re doing the sales role or the onboarding role or the training role or out in the field still that is something you need psychologically to be able to disconnect from and  be able to let that go so the challenge that I’m putting forward today as we grow to scale our service business is everybody on our team that’s a key player should psychologically be ready to give up what they’re doing now in the short term to go in and involve into that next role. Very interesting take it’s a very quick read this won’t scale it’s by the drift marketing team if you’re gonna be in Savannah Georgia next week I’m gonna be hanging out with Debbie Sardone the day before QDs Martha Woodward’s event and talking about conversational marketing and drift is conversational marketing among some other things that we’re doing Facebook marketing and we’re talking about the bleeding edge shift in buying habits and with the technology right now businesses are scaling quickly in this really talks about how to adapt to that shift but basically hyper growth or extreme growth needs to be driven with inside the company and the reality means that every employee must be ready to take on new responsibilities and let go of the existing ones of the old one so this is tough play for most people to to grasping I myself not on a pedestal here preaching by any means I’ve struggled with this in the past and that’s something in Simple Growth that I’ve learned that I’ve had to take to take that mindset in and basically in a fast growing company you can’t afford to get territorial over your job from day one you need to accept that every single goal task and output will be someone else’s responsibility soon so the sooner as business owners we’re able to accept that what we’re doing now is not gonna be ours forever and we’re able to document the system and create a system that can be trained and replicated throughout the organization the further ahead we are . My challenge and talk today is give the mind said that your your job and your position in your business as the business owner manager is not one for the long term its short-term you need to delegate that off so you continue to support and push the mission and vision of that company and drive culture from the top down in and in order to do that we need to document and systematize each process you do in order to be able to hand it off in the in the near future so as the book says let your Legos go and let the other kids play so the other kids meaning the other team members yeah also have to come to the realization at least in my opinion that there’s other team members on your team that are going to be able to do the job that you’re doing just as well if not better um and one of the realizations that I recently had in the last week or so not even prominent last day or two is we’ve got anew gentleman on the simple growth team Dillan and he was actually one of our first automation clients and Dillan was able to take the onboarding process with caller to its some training but he had just as good insight if not probably better than my insight I’m gonna say probably better because he understood as consumer of Simple Growth what the onboarding process felt like as someone on the other end of the computer so he’s been through the process himself and he was able to connect some of the dots that I just honestly was not able to connect as clearly so my mindset had to change and said you know what onboarding calls at Simple Growth probably are not the best position for me I’ve Documented the process system and Diilan as another team member came in and helped me build upon it to make it better so I gotta let go of my leg oh so good chance if you’re doing an onboarding call with Simple Growth here with the next week or so you’ll be talking to Dillan instead of me. When letting go my Legos to let the other kids play I realize it might be advantageous to make a video but real quick read This Won’t Scale it’s by Drift by the Drift team pretty good book and preet pre insightful how to scale a business with hyper growth and hypergrowth is pretty tough in a service industry but if you get marketing right and you’re ready to adapt to things like conversational marketing in like automated bots or Facebook bots the different things that are happening right now as it shift as well as automations. With automations and conversational marketing the whole game is shifting right now it’s gonna cause exponential growth so instead of just going up a little bit we’re gonna see that spike right up kind of like the hockey stick so as the companies that are early adopters bleeding edge of automations and technology get ready for that hyper growth because that’s exactly what we saw in my company six or seven years ago when we were the early adopters to automations before it was a thing in the service industry we literally grew so fast and almost went out of business and the mistake that I made there is I was not ready to initially give up my role as quickly and if we’re willing to do that in that psychological mind shift we’re able to grow even quicker and that leadership or visionary role of the business owner is gonna continue to evolve and if that’s not your place in the business that’s okay if you can recognize it but if you recognize it then I would highly suggest putting that visionary where that individual in place that can drive culture and organization and help you hire fire and train to the mission and vision and values and build that core leadership team. The idea of the video is come to the acceptance that your position in multiple positions underneath you will not remain in the same position it’s going to change as the business scale. Comments or questions leave them below  it was very interesting let go of your Legs And let the other kids play basically your team members so you need to know that your position is not there forever temporary so you need to be able to document it systematize it and let somebody else come in who’s just as capable not probably more capable than you to run that position as you evolve your cooperation I’m in service business exponentially. Want to say what’s up to Jerry Guevara another gentlemen out there just crushing his business and probably gonna be in the same boat as we are so Jeremy are you willing to let go of your Legos is the question and everybody else out there. If you’re watching live feel free to drop some comments and if you’re willing to let go your Legos and evolve and come to the realization that the position that you hold in your business probably shouldn’t be the position in your business you’re gonna be holding in seven eight maybe twelve months so whenever you’re going into this season there’s probably a good realization that if you’re growing the business appropriately that you shouldn’t be in that position in twelve months from now. Comments or questions drop below live or record it be watching for the next 24 to 48 hours and we’ll be coming at you again tomorrow with a live edition Callahan’s corner asking your questions were you asked the question and answer them live on facebook live so gota pretty good pile of questions piled up and we’ll be diving through to answer the most of those this week here on Facebook live on another edition of Callahan’s quarter coming up.