Mike Callahan here, once again, with quick video- how to organize, automate, and dominate your market. Well, we’re going to be looking at organizing and automating, right now, our equipment use at the hotel here and it reminded me of something we did in the lawn care company, how to organize and document all our equipment. So I’ve got a really cool book here, if you can see it, it actually talks about each piece of equipment inside the hotel rooms. So, literally, the washers, the dryers, the different types of alarm clocks. This is something that we did at Callahans. So we took a manual, just like this, and documented every piece of equipment, how to turn it on, how to turn it off, how to maintenance it. And we were able to organize our complete equipment list just like the Marriott did here. I’m going to be sharing the exact one we used in Callahans next week. But the whole thought process here is we want to take all the things your employees could ask you and organize them in a pamphlet like this sort or an online document, and then we can use things such as to-dos or different features and different platforms such as CRM like Service Autopilot or different things through Google or automated text messaging through your Voice-over IP, but the whole idea here is to create a standardized document that organizes all your equipment, the maintenance, and how to use it. My wife had a quick question how to put the detergent in here. And it literally dials in, if you can see this, and it points out exactly where to put the detergent. It actually struck a chord in me just like one of my employees would go, “Hey. Where’s the choke on this piece of equipment?” or “How do I change the oil?” So it’s all documented and standardized piece of equipment. And then we took those processes that needed to be done, pre-day and post day before the crews went out, and created documents with equipment-specific pictures and numbers. So the mowing crew, the maintenance crew, the pruning crew had specific pictures of each type of equipment that they’re supposed to load and what they had to do for pre and post maintenance on it, and it standardizes. So no longer we get 30 minutes or an hour across our service area, and the crew would call and say, “We forgot our gas cans”. They would have a visual representation each day that they keep, either electronically or physically check off.

So my challenge to you today is go out and create a document just like this for every piece of equipment that you have. Go on and highlight the areas that need to be used in a commonly asked questions by your team. So by organizing this, you’ll be able to go in and automate the pre and post tip information and any of the information that crews may have in the field. So we love electronic stuff, and we may also want to take something like this and laminate it small enough to fit in the glove box of each type of crews. So now they are reliant on a central database of knowledge to how to use the equipment, how to maintenance it, and what’s expected at pre and post trips. So my challenge to you is go out, create an inventory of your equipment, and basically, create a manual how to use each part of the equipment. So now, the knowledge is not relient on you, the owner or the manager, but the crews are self-reliant, and they can take ownership just like in this manual here at the Marriott, how to start/stop and insert the detergent. But they’ve gone in great lengths in this book, really impressive. The go into each type of alarm clock, each type of TV and controller. But once it’s done, it’s done forever. And this is also going to force you to standardize your equipment. So it’s going to help you standardize your process systems out in the field as well as your equipment maintenance. Just like Southwest, all their planes are one type of plane. They use all the same parts, and the mechanics and the pilot and even the attendants are trained to one process and procedure for that one type of plane. So as we’re looking at this, we want to think about how can we standardize our operations to minimize the upfront work, but then we want to document it with pictures and text, hopefully, in English and Spanish. But this picture representations, even if you couldn’t read this, are so self-explanatory that anybody, probably not even with a high school degree, go out and answer the questions himself. Now you’re making your crews reliant on the knowledge database and standardization of the equipment. So we’re going to organize, automate, and then hopefully, through this process, you’re going to go out and dominate your local market. So, hopefully, this is helpful. Write your comments or questions down below. But I’m going to be sharing next week, when I get back, how we actually did this in Callahans. This was just a quick reminder of what we had done in the past and made us very successful and kind of take those things for granted. But before we had a document like this, I was constantly in phone calls, five or six a day, firefighting, literally telling people where the choke was or what equipment they needed to load for maintenance or mowing crews. So I hope it was helpful. Looking for your comments or questions down below