0:00
my calendar here want to make a quick
0:01
video been talked to a lot of people on
0:03
Facebook lately in our Live Events and
0:06
um they’re like going in and asking what
0:09
can we do in our business to literally
0:10
stop the chaos and get really clear on
0:13
what we need to do inside our business
0:15
to have the business run day in day out
0:17
without having to fight fires our team
0:19
members fighting fires and literally
0:21
have a business a business that’s simple
0:23
and can scale so what I’m going to do is
0:25
talk about the six simple steps of
0:27
business
0:29
um particularly the Civil growth six
0:30
steps of business and through this
0:32
process of working through these six
0:34
steps uh we have recently taken five or
0:36
six uh companies here in the last few
0:38
months uh from about a half a million up
0:40
to a million and now well beyond uh so
0:43
what we’ve done is created a simple
0:44
process of basically six pillars of
0:47
success
0:48
um that any lawn care business can go
0:50
through and we do this through
0:52
one-on-one coaching hot seats uh
0:54
one-to-many webinar each month
0:56
and a whole lot more but I want to dig
0:58
in and really talk about what are the
1:00
six simple steps and how they can be
1:02
implemented in your lawn care business
1:04
and what they’ll actually do for your
1:05
business and you as the business owner
1:08
yourself or manager if you’re watching
1:09
this so step number one is to work on
1:12
your business uh four hours a week so
1:15
very simple like Michael Gerber we want
1:16
to work on it not in it uh so what we’re
1:18
doing is going in and actually showing
1:19
you how to manage your calendar and
1:21
block out that time uh this is literally
1:24
not going out fighting fires unless
1:25
there’s an emergency in the family or a
1:27
death uh these are four hours that are
1:30
going to be protected for you the CEO to
1:32
work on the business the next thing is
1:34
what do we actually work on during that
1:36
four hour blocks we’re going to go in
1:37
and show you the particular kpis and
1:39
things you need to be working on that’s
1:40
not going out doing estimates it’s not
1:42
doing quality control it’s not training
1:44
your team uh this is actually setting
1:46
the strategy and vision to the business
1:47
and getting really clear about what
1:50
we’re doing in the business and how the
1:51
business is operating in addition as you
1:54
grow to seven figures and Beyond we have
1:56
other people in the business such as
1:58
your admin your managers uh not
2:00
necessarily your crew out in the field
2:02
but we need to actually be able to go in
2:04
and teach these individuals how to
2:05
actually manage their time because it’s
2:07
not just enough the business owner to
2:09
have good time management know what to
2:10
work on in these blocks uh we need to
2:13
actually go in and teach and Mentor your
2:15
team how to access have the same skill
2:17
set so number one we’re going to go in
2:19
and get you four hours a week I don’t
2:21
care if it’s one four hour block
2:23
if it is eight half hour blocks or one
2:25
hour blocks over four days we’re gonna
2:28
go and get four hours a week uh for you
2:30
and your management team to actually go
2:32
in and work on strategy and
2:34
implementation and show you exactly what
2:35
you need to be doing to work on it not
2:37
in as Michael Gerber would say step
2:38
number two we’re gonna get your finances
2:40
owner and it’s just not enough to get
2:41
your finances in order uh for the
2:43
business itself but really on your
2:44
personal end so uh if you’re watching
2:47
this and you do not have your QuickBooks
2:49
and finances reconciled by the 10th and
2:52
15th of every month with a very clean
2:54
chart of accounts
2:55
and it clearly defined cogs or cost of
2:58
goods account up top
2:59
um we may have an issue uh we need to
3:01
get in and get those finances uh dialed
3:05
in and have them ready to be an uh
3:08
basically analyzed the 10th and 15th of
3:10
the following month in addition once we
3:12
get the business finances together uh we
3:14
have another issue we traditionally see
3:16
people are basically robbing Peter to
3:18
pay Paul they’re bleeding their business
3:19
dry with their personal expenses or
3:22
they’re not paying themselves a fair
3:24
market wage so we go in and make sure
3:26
you don’t have 150 000 vote getting
3:28
sucked off the business finances believe
3:30
it or not we have seen this and multiple
3:32
uh boats RVs different things like that
3:35
so we’re going to get really clear about
3:36
the business finances personal finances
3:38
and at least the fair market wage for
3:40
the owner in addition we’re going to be
3:42
diving in and looking at how do we know
3:45
our break even numbers what it cost us
3:47
per man hour per division which Revenue
3:49
we should be charging what are the
3:51
metrics fires labor and labor burden and
3:53
how to create a production rate based
3:55
estimated system that lines up your
3:56
financial goals that is just some of the
3:59
things we hit on step number two step
4:00
number three is we’re going into
4:02
building a simple business so a lot of
4:04
businesses when they come to work with
4:05
the simple growth coaching division
4:07
come in with 20 or 30 Services they do
4:10
okay pretty good at but nothing great
4:13
and the problem is they’re doing a whole
4:15
lot of things that potentially are not
4:16
profitable or a distraction to the main
4:19
goal um and I am one to tell you we’ve
4:21
made this mistake once or twice and my
4:22
businesses as well
4:24
um and if we could have gotten really
4:25
clear and created a simple business
4:27
around three to five core services that
4:28
don’t revolve around the business owner
4:30
up to about a million and a half to two
4:32
million uh we could grow a lot faster
4:34
and the business owner would have a way
4:36
better work-life balance and
4:37
profitability so we’re going to take our
4:39
three to five simple businesses up to
4:40
about a million and a half to two
4:41
million and then once we spread it out
4:43
we can cross-sell into our existing
4:46
database and then we have the ability to
4:48
start building out separate divisions
4:49
with the finance as we set together to
4:52
actually support those divisions uh next
4:54
thing we’re gonna go is Step number four
4:55
we’re going to hire a players now
4:58
obviously the job market right now is
5:00
tough so how do we go out and get those
5:02
a players how do we create a job
5:05
description in onboarding process
5:08
how do we go out and hire train and
5:11
eventually coach up or coach out to our
5:13
core values but the other thing is our
5:15
system uh does not really go in and put
5:19
Clarity around this so culture and
5:22
productivity and how do we merge those
5:24
together because your a players are
5:25
going to want the culture merge with
5:27
productivity
5:28
um and they’re going to want to know
5:29
what winning looks like and they want to
5:30
know if they’re winning on a daily and
5:32
weekly basis so if your team members
5:34
right now are coming in on a daily basis
5:36
and they don’t know what winning looks
5:38
like and they don’t know what metrics
5:39
public have been shown to them if
5:41
they’ve won or lost you are at a massive
5:44
risk of losing your best Aid players
5:47
um it’s imagine going to a sports game
5:48
with no scoreboard
5:50
and these professional athletes don’t
5:52
know if they’re winning or losing
5:53
because there’s no score that’s exactly
5:56
what you’re doing your business if you
5:57
don’t have daily and weekly kpis uh
5:59
around a big three methodology to
6:02
basically let them know what winning
6:03
looks like and let them know if they’re
6:05
winning or losing if they’re not winning
6:07
how can we go in and help them right now
6:09
my guess is most business owners are
6:11
literally sending out a maintenance crew
6:12
or a lawn mowing crew uh with weed
6:14
whackers blower stick edges and
6:16
literally having them to cut 25 to 30
6:18
lawns
6:19
depending on the market and when they
6:21
get back
6:22
they don’t know if they want our laws
6:24
what does winning look like on that crew
6:26
and how can we show our a players if
6:28
they want or loss and how can we assist
6:29
them to win if they’re not winning but
6:32
if you’re not showing with perfect
6:33
clarity what winning looks like and if
6:35
they’re winning or losing on a daily
6:36
basis your major risk of losing your a
6:38
players so we’re going to go in and show
6:40
you how to get those a players how to
6:42
onboard them how to retain them and
6:44
create Clarity around culture and
6:46
production winning and losing step
6:48
number five is we’re going into a client
6:49
acquisition model after we’ve built out
6:51
a core fundamental uh basis for your
6:55
business we need to go in and literally
6:57
get deep in there and know what client
7:00
acquisition looks like so if you
7:02
currently are watching this and you
7:03
don’t know over your four or five
7:05
marketing resources how many leads have
7:07
come in for marketing lead Source on
7:09
percentage how many turn into a client
7:11
would it cost you to get a client on
7:13
average per marketing lead source and
7:15
how long they stay with you client uh
7:17
client lifetime value uh you need to get
7:20
really clear on this because this is
7:22
where business it’s really fun if we
7:24
built the time management in the
7:25
finances a simple business and eight
7:28
players now we need to go out and scale
7:29
and add the fuel to the rocket to take
7:31
off kind of hockey stick it up but
7:33
that’s what we’re looking at right here
7:34
we need to go in and create a client
7:35
acquisition model so if you have not
7:38
uh been able to delegate A system that
7:40
you can clearly go out and acquire
7:41
clients and you know how many leads will
7:43
come in on average per marketing Source
7:45
what they’ll close as a percentage you
7:47
become a client what your client
7:48
acquisition cost is and your client
7:49
lifetime value we need to get really
7:51
clear and put processing systems in here
7:53
that does this in addition we also need
7:56
to know on average
7:58
how many people are canceling throughout
8:00
the year and a cancellation percentage
8:03
per lead Source because each lead source
8:05
is not made equal and then once again
8:07
with those eight players if they’re
8:09
around your sales team at client
8:10
acquisition we need clear daily and
8:13
weekly kpis and goals to show your sales
8:15
team who what winning looks like and if
8:17
they’re doing it in addition if someone
8:19
is not clocking in either part-time or
8:21
full-time in this where their total job
8:23
in that time frame is to literally sell
8:26
and hit a sales goal we’re missing the
8:29
client acquisition model most service
8:30
businesses do especially in the lawn
8:32
care industry is they sell a lot of work
8:34
they start doing the work the work
8:35
starts to look loosen up and there’s not
8:37
as much work and then they start selling
8:39
it’s a teeter-totter effect we cannot
8:41
scale consistently without a consistent
8:44
dialed in client acquisition model
8:46
that’s number step number five then step
8:49
number six well you’ve broken seven
8:51
figures or haven’t broken seven figures
8:53
once you get to that seven figure mark
8:55
this is where most businesses fail and
8:57
start to work back backwards the
8:59
business owner actually has to build
9:01
different leadership skills to be the
9:03
CEO and the Visionary at a million two
9:06
million five million and 10 million just
9:09
a certain benchmarks so what we do is we
9:10
go in and teach you how to get really
9:12
clear and become the leader you need to
9:14
be at the next level in addition we’re
9:16
going to go in and help you set a
9:18
purpose that is your driving force in
9:21
addition we’re going to help you go in
9:23
and create core values that we can hire
9:25
train and fire to
9:27
or to create a mission and it’s not the
9:29
typical mission that you’re thinking
9:30
about but this is our mission of the
9:32
next three years imagine climbing Mount
9:34
Everest with clearly defined kpis of
9:37
sales number of employees and maybe a
9:40
number of clients but we know what
9:41
winning looks like and we know where we
9:43
need to be along that journey to our big
9:45
hairy audacious goal is Greg our Jim
9:47
Collins says on the top of that Everest
9:49
Mission but now everybody in your team
9:51
is in the same bus in the right seat
9:53
going in the right direction we know
9:55
where we’re at we’re know where we’re
9:56
going with absolute Clarity we’re taking
9:58
culture and production and driving a
10:00
system and that is going to be our final
10:04
step is how to lead as an effective CEO
10:07
of your business and as we start to
10:09
scale to a million to three to five to
10:11
ten how do we create many leaders
10:14
underneath you as the uh CEO that
10:17
replicate what you’re doing and are very
10:19
clear on these six steps the vision the
10:22
mission and the culture around those
10:24
core values these are the six simple
10:26
steps of business with simple growth
10:28
coaching office of sounds interest
10:30
you’re missing any of these core six
10:32
areas whether you’re scaling to a
10:33
million especially if you’ve broken a
10:35
million if these things are not in place
10:37
we need to get them in place to be
10:39
successful and not constantly be
10:41
fighting fighting fires and wanting what
10:43
the next headache is going to be in our
10:44
business uh labor issues tend to
10:46
disappear 99 of them after you get these
10:49
in place because the business is solid
10:51
the a players are there they know if
10:53
they’re winning you’ve created an
10:54
awesome culture that everybody’s
10:56
breathing toward breathing in loving it
10:58
drinking the cool ladies you may say so
11:00
if this sounds of Interest give us a
11:02
shout at sgscall.com to see if you
11:04
qualify we have specific coaching for
11:06
submillion and Million Dollar Plus
11:08
companies based around the six steps
11:10
here live quarterly events
11:12
hot seats where we go come in with
11:15
similar sized businesses where you can
11:16
discuss your problems and other business
11:18
owners uh with the facilitation the
11:20
simple World help you work through those
11:21
problems you have a one-to-many webinar
11:23
on a monthly basis and depending on what
11:25
level you’re at we have uh quarterly
11:27
shop tours or once a year shop tours uh
11:30
live with floral class speakers on a
11:33
national level including the simple
11:35
growth coaching team so sgscall.com if
11:38
you’re interested uh Mike Callahan I’m
11:41
excited to show you and be able to share
11:42
what is now going on three seven figure
11:45
businesses the tools and the resources
11:48
and the influential people Nate on a
11:50
national level that I’ve used to scale
11:52
my businesses and walk you through the
11:54
six simple steps of business business
11:56
doesn’t have to be tough and I will tell
11:58
you
11:59
as you walk through these areas having a
12:01
road map of what you’re going to see and
12:03
how to execute it with support and
12:05
accountability is the key so uh if you
12:08
want to see if you qualify for getting
12:10
some help of working your lawn care
12:11
business through the six simple steps
12:13
sgscall.com to book a time to see if you
12:15
qualify and unfortunately not everybody
12:17
qualifies you need to be serious about
12:19
your business you want to be able to get
12:21
the time to work on it and not in as
12:23
Michael Gerber would say and we want to
12:25
get really clear and committed on our
12:27
finances
12:28
um creating a simple business not one
12:30
that’s chaotic how to hire Aid players
12:33
and retain them how to create a client
12:35
acquisition model with production rate
12:37
based estimating that doesn’t revolve
12:38
around the business owner and then how
12:40
do you evolve as an effective CEO or
12:43
bring in an effective CEO to run that
12:45
portion of business if that’s a skill
12:47
set you don’t want to evolve into
12:49
sgscall.com looking forward to seeing
12:51
you book a call and we’ll see if you
12:53
qualify