0:00
the questions we had some live right
0:01
here on Facebook so had a lot of
0:03
questions this weekend over the holiday
0:05
weekend uh Memorial Day to be exact if
0:07
you’re watching this live or just
0:09
recorded uh Mike Andy’s co-pilot CRM has
0:13
just released uh what I believe to be
0:15
the first AI assistant for copywriting
0:18
built in natively inside their document
0:21
editor so a lot of questions via private
0:24
message and Facebook uh reaching out to
0:27
myself at simple growth uh asking Mike
0:30
can you give us some insight how to
0:32
actually use the AI assistant inside
0:34
co-pilot to help generate
0:37
marketing copy for us inside copilot so
0:40
what we’re going to do is actually
0:41
opening up uh copilot CRM and breaking
0:45
down how do you actually use the AI
0:47
assistant uh to generate marketing
0:49
copies so uh it’s simple growth that are
0:52
done for you automations we’ve got well
0:53
over 200 Services way before AI that we
0:56
went through and actually wrote expert
0:58
content in here so uh one of the cool
1:01
things with this tool is it’s not going
1:02
to necessarily replace a copywriter 100
1:04
it’s going to get you about 90 percent
1:06
of the way there
1:08
um but I’m going to open up copilot CRM
1:09
and actually show you how this works uh
1:11
but we did have a lot of conversation so
1:13
I just want to heed the warning uh this
1:15
is a great tool it’s groundbreaking love
1:17
it
1:18
um but as the AI continues to season
1:21
itself and get more advanced
1:23
um the marketing copy is going to be
1:25
even better but we need to make sure
1:26
that we are thinking about our client
1:28
Avatar and that is the um ideal client
1:31
that we are trying to serve or Market to
1:33
and once again your marketing copy is
1:36
going to be a little more effective if
1:39
it’s personalized but automated now this
1:42
is an automated tool to do that I highly
1:44
recommend diving in if you’re using
1:46
copilot and that’s why we’re making this
1:47
video to show you but I just want to
1:48
give you a little bit of warning uh with
1:50
this this will not completely replace a
1:53
marketing person or copywriter but it’s
1:55
going to get you at least 90 95 percent
1:57
of the way you’re there and then you go
1:59
and customize it so without any further
2:00
delay I’m going to open this up
2:02
um pretty stoked about showing this here
2:04
and let me pop the screen over here so
2:07
you can see it so uh if you haven’t been
2:08
into copilot CRM uh by Mike Andes this
2:12
is actually the the cockpit here of the
2:15
screen so we’re going to go into
2:16
marketing right here and we’re going to
2:19
go into the emails area uh when we click
2:21
in there
2:23
right now is making the video there’s a
2:24
V1 and a V2 my understanding from Mike’s
2:27
videos uh the shortly after this video
2:29
there’ll only be a V2 Builder but if
2:31
you’re in the system today and you’re
2:32
saying Hey how do I use the AI assistant
2:34
this is where you actually find the AI
2:36
assistant so once again marketing emails
2:38
we want to go to the V2 Builder which is
2:40
going to be according to Mike put into
2:43
Legacy and basically removed in your V1
2:46
estimates or s or V1 marketing documents
2:49
will be transferred into V2 from what
2:50
Mike said um so what we’re doing is
2:52
we’re going in here
2:53
um this product here is a bolt-on called
2:56
be free and what we’re going to do is
2:58
it’s a drag and drop Builder made a
3:00
video about this last week how to
3:01
actually utilize this but basically
3:03
you’re going to go in and build some
3:04
rows as we have here we’re going to drag
3:06
in the paragraph area and once you’re in
3:09
there and you click into it off to the
3:10
left it will updates what you can see
3:13
here says write with AI so this is a new
3:15
AI assistant inside copilot so we’re
3:17
going to click in here and it gives you
3:19
some examples how to do this I’m going
3:21
to kind of click off this
3:23
um
3:24
there we go and we can go in and put
3:25
what would you like to write about so
3:28
what we’ve got is I’m going to show you
3:29
some examples and I’m actually going to
3:30
do one live here uh but before the
3:32
Facebook live to answer the questions
3:34
here I wrote In
3:37
um why hire a lawn care professional uh
3:41
so basically it gave us four or five
3:44
reasons of why you would want to hire a
3:47
lawn care professional so these could be
3:49
the five or six steps of why to hire a
3:51
lawn care professional so expertise lawn
3:53
care professional has the knowledge and
3:54
expertise to maintain your lawn properly
3:56
Time Savings Lawn Care takes time in
3:59
hiring a professional could save you
4:00
time and focus on other important tasks
4:02
equipment Lawn Care Professionals have
4:03
the necessary equipment to get the job
4:05
done efficiently and effective for
4:07
consistency professionals will maintain
4:09
your lawn regularly ensuring that it
4:11
looks great year-round number five cost
4:14
effective hiring a professional they
4:15
save you money in the long run for
4:16
preventing costs and mistakes or damage
4:18
to your lawn and six a healthier lawn
4:21
professionals know how to keep your lawn
4:22
healthy by using the right fertilizers
4:24
we control products watering techniques
4:25
and finally number seven increase
4:27
property value a well-maintained lawn
4:30
care can increase your property if you
4:32
are planning on selling it in the future
4:33
so these are types of of marketing
4:36
things that we can start to take this
4:37
and actually really formulate a
4:39
marketing piece the next one I’ve got
4:41
here
4:42
was really good so write a holiday email
4:45
for Callahan’s lawn care which is going
4:47
to be my lawn care company which
4:49
maintains landscapes for the Fourth of
4:50
July so coming off the holiday let’s
4:53
think about how do we communicate any
4:54
monthly newsletter to provide value
4:58
um in there and if we’re going to rate a
5:00
Fourth of July holiday letter this was
5:03
the prompt up here that I put in to
5:05
write an email for Callahan’s Lanka
5:07
which retains landscapes for the 4th of
5:08
July and when we hit apply it actually
5:11
plugs that in there and then we’re going
5:13
to manipulate it but the AI copy that
5:16
came in
5:17
here as we hope we find this email finds
5:20
you well and a happy and health uh happy
5:23
and healthy as we approach the Fourth of
5:24
July holiday as a company takes pride in
5:27
maintaining beautiful landscapes we
5:28
understand the importance of a
5:30
well-maintained lawn for your
5:32
celebrations our team at Callahan’s Lawn
5:34
Care has been working hard to ensure
5:36
that Lawns are looking their best for
5:38
this special occasion we have been
5:39
mowing trimming edging to make sure the
5:42
outdoor spaces are ready for all your
5:43
gas we know that the Fourth of July is a
5:46
uh a time for celebrating with friends
5:48
and family we want to help make your day
5:50
stress-free as possible this is why
5:53
we’re offering special discounts on our
5:54
services for this holiday whether you
5:56
need a one-time mower would like to sign
5:58
up for an ongoing maintenance program we
6:00
have you covered thank you for
6:02
entrusting us with your lawn care needs
6:04
we wish you a happy and safe Fourth of
6:08
July regards Callahan’s lawn care so
6:10
obviously we would go in and chunk this
6:13
out
6:14
uh with some proper
6:17
formatting to really have this uh work
6:20
but this is all generated from AI so
6:22
basically you need to create a prompt uh
6:25
like we did
6:27
and we paste it in here so hopefully
6:30
everybody’s starting to see the power of
6:31
this it’s not perfect but it is an
6:33
amazing starting point so if you’re
6:34
looking
6:35
to write a newsletter for Fourth of July
6:38
that is the prompt right there and what
6:41
we did here is took write a holiday
6:44
email for and you enter your company’s
6:46
name which what do you do maintain
6:49
Landscapes and lawn care for what
6:51
holiday Fourth of July Annie call to
6:54
action request an estimate and this is
6:55
the actual copy
6:58
that we copied and pasted right in here
7:00
so I want to do one of these on the fly
7:03
if I can
7:05
um
7:06
we’re going to write a welcome email so
7:08
the prompt I have is write a welcome
7:10
email for your product name which does
7:12
the following services
7:14
uh with the benefits and has the
7:16
following
7:17
so I’m going to copy and paste this in
7:19
here
7:20
um so I wrote write a welcome email for
7:22
Callahan’s lawn care which does
7:25
uh the following most Lawns with the
7:28
benefits of Time Savings and has the
7:31
following request for an estimate uh and
7:33
what we’re going to do is stick that in
7:35
there and actually take a look to see
7:39
what goes on here with copilot so this
7:41
will actually take a few minutes as this
7:43
takes to the um the prompt but what it’s
7:46
doing is actually building marketing
7:48
content and sweeping through
7:51
um
7:51
the internet and actually generating
7:53
copy and once that’s done as that’s
7:56
thinking you’re going to hop back if
7:58
you’re just joining us
7:59
uh this was the prompt I put in here why
8:03
hire a lawn care professional so take a
8:07
look back we haven’t got one in here yet
8:09
so sometimes you got to tweak with it to
8:10
actually get it to go the way you want
8:13
um
8:14
but here’s one that we I tested a little
8:16
bit earlier so we’ll clear that out and
8:18
actually
8:20
go in and we hit right with AI we paste
8:22
that in write an email to follow up on
8:24
an overdue invoice
8:26
um and that will go in and actually
8:28
generate marketing copy you can tweak
8:30
for your business so as this Ai and chat
8:33
GPT and the different products out here
8:35
get a little bit stronger and more
8:37
seasoned uh it’s going to be pumping
8:38
these things out probably a little bit
8:39
quicker but if you had to write uh as
8:42
we’re waiting for it this entire thing
8:44
for Holiday email uh this took maybe a
8:46
minute and a half to maybe three minutes
8:48
ballpark but we literally just wrote in
8:50
and took our prompt
8:52
right here of write a holiday email
8:56
for Callahan’s lawn care which maintains
8:58
landscapes for Fourth of July and the
9:00
the call to action was to request an
9:03
estimate so uh what we’ve got here is
9:05
the overdue invoice so it took maybe a
9:07
minute minute and a half seems a little
9:08
bit longer here live on Facebook but it
9:10
would take twice as long so this is the
9:12
uh The Prompt was to write an email to
9:15
follow up and overdue invoice and this
9:17
is what it came out with so I’m going to
9:19
hit apply
9:21
and it actually has a subject line in
9:24
here
9:27
so
9:28
we’ve got it here
9:31
um and I hope you find this email I hope
9:34
this email finds you well I’m writing to
9:35
follow up on an overdue invoice for
9:37
services provided to you now what we
9:38
would do
9:40
is take this date and use our merge tags
9:43
and go and actually uh pull in some of
9:45
the specific invoice numbers and due
9:48
dates and that and this will actually
9:52
give you the merged information in based
9:55
on it so
9:56
that would that’s where we would merge
9:58
that in uh we have yet to receive your
10:00
payment for invoice number and we’d put
10:02
in the merge tag for invoice number
10:03
which was due on this due date
10:06
so we probably hit return as a valued
10:08
client we appreciate your prompt
10:09
attention to this matter we understand
10:10
that sometimes delays occur and we’re
10:12
happy to work with the resolve any
10:14
issues that may have been preventing
10:16
this timely payment uh please let us
10:18
know if there any problems or concerns
10:20
regarding the invoice I’d probably go in
10:22
and hit return again we would be happy
10:25
to discuss payment options or provide
10:26
additional information needed we kindly
10:28
request that you settle the outstanding
10:30
amount as soon as possible
10:32
and if payment has already been made
10:35
please disregard this message and accept
10:38
our apologies for any inconvenience
10:39
caused we’d probably break this out here
10:41
not perfect grammar but this is probably
10:43
how it would play out in your email
10:45
um and then we’ve got our close with the
10:47
signature here
10:51
so you can see with AI uh you can go in
10:55
and tweak this and set some formatting
10:57
and merge in
10:59
um the due date here and you can date
11:01
the invoice amount in these areas and we
11:04
can do that all through the merge tags
11:05
here but really cool product up
11:08
enhancement copilot CRM right with AI
11:11
and that’s going to be under your
11:13
marketing emails and we want to use the
11:15
V2 Builder not the V1 and when we drag
11:17
over a row
11:20
here and we’re going to go in content of
11:23
paragraph
11:24
we click into the paragraph and write
11:26
with AI and that opens our sidebar to
11:28
paste in any of the prompts that we’ve
11:30
made here so the ones we did was write
11:32
an email the follow-up and over invoice
11:34
uh write a welcome email for Callahan’s
11:37
lawn care which does the following lot
11:39
Mo’s Lawns with the following benefits
11:41
Time Savings and has the following call
11:44
to action request an estimate and the
11:47
final one we did was write a holiday
11:48
email
11:50
for Callahan’s lawn care which maintains
11:52
landscapes for the Fourth of July and uh
11:55
request an estimate is your call to
11:56
action so those are the prompts or some
11:58
ideas of problems that you may want to
11:59
be going in with the AI
12:03
um
12:04
assistant here inside copilot CRM so
12:07
really excited to answer these questions
12:09
that were submitted over the weekend
12:10
with the latest update of copilot CRM if
12:12
you have any other questions feel free
12:14
to drop me a private message
12:16
um or comment on the videos and we come
12:18
to you at least two to three times a
12:20
week where we answer questions live on
12:22
Facebook Callahan’s corner you ask the
12:23
questions we had some live right here on
12:25
Facebook