
Video Transcript
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welcome back to Callahan’s corner will
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you ask a question to answer them live
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right here on Facebook had a User
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submitted question Mike when is the best
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time to start going out and getting the
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renewals for snow removal and upselling
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people in our current database that
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haven’t signed up for snow removal so
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great question so at calhan’s Lawn Care
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my lawn care and snow removal company in
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the Northeast uh located in Rochester
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New York actually the third largest
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snowfall Market in the United States
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um for plowing the time that we actually
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went out and started up selling and
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renewing the contracts uh were actually
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the week or two after the Fourth of July
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so perfect timing here
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um and the rest of the question was like
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what’s the best way to go in and get
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your leads or other people in your
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database that you’re upselling to
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actually go in and get these estimates
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because right now after the holidays uh
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we don’t have time to actually get these
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estimates done in a quick fashion so uh
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first thing timing for your seasonal
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upsells for snow removal and renewals
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right now in July is the time to do it
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right after the Fourth of July we sold
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several hundred thousand dollars of snow
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removal literally in the two weeks after
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Fourth of July uh the way I’m gonna I’m
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gonna have you approach this is we’d
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send out automated renewals for existing
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clients anybody who is in your database
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that has not signed up we’re going to
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send a email with a link where they can
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up uh click and request it and we can do
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a direct mailing to the neighborhoods
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that we’re in as well so I’m gonna open
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up the screen in normal fashion show you
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what this looks like so this is simple
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estimate and it’s an on-demand live
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estimate that you can drive to your
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leads so we can have a link behind a
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button or a QR code or in this example
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uh it’s seal coding but same idea we
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would change this out to snow removal
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and we want to go in and send this to
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our leads so what are you tired of all
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the things that your competitors are
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doing wrong and why you should hire us
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what we promise to do and there’s a QR
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code if you’re doing the direct mailing
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that’s going to open up this website
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that I’m showing you in addition we’ve
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got the address here Tyler of Integrity
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seal great client of ours has allowed us
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to share this but same idea uh Tyler’s
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Direct Mail pieces are actually going
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out live right now but same thing as
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seal coding I’m recommending with the
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same practice for our snow removal
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services with some scarcity and urgency
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for them to sign up and some route
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density 10 off if you get nine or more
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of your neighbors to sign up so once you
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drive them in you’re gonna go to a
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landing page just like this simple
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estimate one I’ve got here demo
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and what you’re going to do is go in and
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your client is going to type in their
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address for snow removal and literally
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hit continue and what’s going to happen
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is our tool on the right is going to
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show them what not to do and on the left
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we’re going to color it in in green and
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that is what we actually want them to do
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so once they color in their service area
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they can literally in seconds buy your
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snow removal services online and put a
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PCI Compliant credit card on form so
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they’re going to literally go in and
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just highlight their driveway area
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that easy
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and save and see estimate and then when
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we click that that is going to actually
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drive a property specific price with a
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checkout where they can add their credit
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card and if you’re using service
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autopilot it’ll automatically sync to
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service autopilot with a PCI Compliant
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credit card form a picture of the
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service area to make sure it’s accurate
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and then in addition it’s also going to
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send that leader contact in the sa here
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um
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and as this loads in you can see here
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we’ve got the normal landing page with
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this embedded in here and snow and3
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pavement services so this would be your
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snow removal services residential
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plowing
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um every three inches of snow for an
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unlimited contract at three inches or we
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could do per trip or with a retainer so
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a lot of variability you can stick into
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this a simple estimate but then
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literally we go in and add the
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subscription and we’d go to the checkout
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and once we have the checkout we have a
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service you could add in your custom
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terms and conditions in here so not only
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can you go in and estimate live your
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clients can go live on your estimate now
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to uh on your website to get live
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estimates but now you can do your
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pavement services such as sealing and
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snow removal and to answer the questions
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submitted we want to go in and sell
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those snow removal services now with
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scarcity and urgency just like our
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friend Tyler Integrity seal act now
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August only
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and we want to highlight what the wrong