Video Transcript
00:01
Welcome to work on it
00:03
Wednesday, Mark Allen here with
00:04
villain from the simple grow
00:05
team where we’re breaking down
00:07
the river. We’re going to have
00:09
to work on your business, not
00:10
in your business. so this is
00:12
going to be an ongoing.
00:16
for the Facebook world. We’re
00:19
going to actually do some of
00:20
these things. We’re moving
00:23
forward. We’re be the first
00:23
first webinar here.
00:28
Dylan here for work on it
00:30
Wednesday, so we’re going to
00:31
actually go out and help you
00:32
work on your business and not
00:33
in it as Michael Gerber says.
00:35
so growing and scaling a
00:37
seven-figure business has been
00:39
well. Let’s just say a little
00:40
bit challenging here for
00:41
myself. There’s some things we
00:43
got right. There was some
00:43
things well we just didn’t get
00:45
right. We had to figure it out
00:46
and Dylan. I’m assuming that
00:48
was probably the same thing in
00:49
your seven figure business.
00:52
We’re in. about 10 million
00:56
dollars, lawn care lines to
00:56
your business business. Yeah
00:57
definitely. I guess you could
00:59
say there’s a couple hiccups
01:01
along the way. If you see me
01:06
hiccup at all today, that’s
01:08
that’s the ongoing joke I’ve
01:09
had about 24 hours of non-stop
01:12
pickups. so if you see myself,
01:14
muted and and kind of having a
01:15
little bit of a shake in the
01:17
background, that’s why well,
01:18
Hey man there are always some
01:20
hiccups in owning a small
01:21
business and a service business
01:22
for sure, so we can respect
01:24
that but work it work on it.
01:26
Wednesdays We’re going to dive
01:27
in in Automations. It’s the
01:29
first thing we’re talking about
01:29
so in my business kind of a
01:32
background story is I automated
01:33
my business basically not
01:35
because it was something that I
01:37
wanted to do, but it was
01:38
something I needed to do so I
01:39
have to work. Hours a week in
01:42
my service business, the
01:43
business actually ended up
01:44
causing divorce so by hitting
01:46
rock bottom, it forced me to
01:47
make some changes and looking
01:48
at different things in my life
01:49
that I loved and hated one of
01:50
the things I didn’t like
01:51
actually at that point. Dylan
01:52
was my lawn care business and
01:55
in order to actually get my
01:56
life or take my life back from
01:58
my business, we went in and
01:59
started automating different
02:01
pieces of the business. so I
02:02
went from 100 hours a week
02:03
literally 7 days a week to
02:04
three to 5 hours a week to an
02:06
absentee owner so along that
02:08
journey, what we’re going to do
02:09
is. Today is how do you
02:11
actually go Automate your
02:12
business? so we can’t just eat
02:14
the whole elephant, but we’re
02:15
going to bite off a little
02:16
pieces, the biggest pain
02:17
points, but if you’ve ever
02:18
wondered what like a fully
02:19
automated service business
02:21
looks like we’re going to dive
02:22
into this and literally lift
02:23
the hood and show you how we
02:25
both automated our service
02:26
business to the same exact
02:27
process that hundreds of simple
02:30
growth clients used so the good
02:31
news is if you’re not looking
02:33
to hire an automation expert
02:34
like simple road to do this, we
02:36
are going to show you the step
02:38
by step. To do this in
02:41
addition, if you stick to the
02:43
end of this there may be a
02:45
special offer for you just for
02:47
your spending your time here to
02:49
have actually work on your
02:50
business, not in it. so what
02:51
we’re going to do on these
02:54
events is literally every
02:55
Wednesday permitting vacations
02:57
and things like that we are
02:59
going to come live to you and
03:01
go into pain points to your
03:01
business. so if there’s certain
03:03
pain points in your business
03:04
that you would like us to talk
03:06
about with the solution around
03:07
trying how to. Is it Automate
03:09
it or dominate it? We are going
03:11
to go in and do that live on
03:13
Wednesday so in the library
03:14
recorded version type that in
03:15
but if you stick to the end of
03:17
the work on it, Wednesdays, we
03:19
usually have a special offer
03:21
for you. if this is something
03:22
you don’t want to do yourself
03:24
but otherwise we’re going to
03:25
show you the step-by-step
03:26
processes on each Wednesday.
03:28
How to work on it and not in it
03:30
so without any further delay
03:31
Dylan Do you have any other
03:33
comments before we open up the
03:33
screen and actually get into
03:34
the work on it. Wednesday
03:36
content today of how to
03:37
automate your search. Business
03:40
Yeah, I think the only thing is
03:42
why we’re we’re focusing first
03:44
on the sales Automations is a
03:46
lot of problems in a business
03:49
result from a poor sales
03:51
process or lack of sales or or
03:53
not profitable sales. so the
03:56
first kind of you know hole in
03:58
the boat that we might want to
03:59
clog. it is a sales problem.
04:02
That’s you know having amazing
04:04
sales fixes a lot of other
04:05
issues in the business right
04:07
off the bat. so. We can kind of
04:09
move on to some different areas
04:10
that we can potentially
04:12
Automate you gotta kind of
04:14
start with the the foundational
04:15
elements of you need sales
04:17
coming in the door to continue
04:19
to operate. So go ahead,
04:23
awesome. No. that’s that’s
04:24
awesome. So as we go, we’re
04:26
going to open up the screen
04:27
here and. basically the nitty
04:31
gritty of it and I’m going to
04:32
pop the screen around here so
04:33
you guys can see this but
04:34
basically. Dylan I’ll let you
04:36
lead the way here, but we’re
04:37
going to talk about automating
04:39
your sales process in your
04:40
service business to literally
04:42
hit that seven figure mark and
04:43
beyond. So I’ve I have a
04:45
feeling Dylan that throughout
04:46
the workout on Wednesdays,
04:47
we’re going to be diving into
04:49
different parts of automating
04:50
your business. so the three
04:51
main hurdles that I found in my
04:52
business to break a million and
04:54
well beyond or businesses have
04:56
already broke a million, but I
04:56
just buried in the. Of the
04:58
business and firefighting is
05:00
literally sales. employees and
05:03
repetitive tasks. So we’re
05:04
going to be looking at the
05:05
sales process today and
05:07
automating that it’s if I’m not
05:08
mistaken. Yes, you got it.
05:10
That’s that’s where we’re going
05:11
to begin. so I think I can. I
05:14
think I can skip over this one.
05:15
I think everybody knows who who
05:16
we are. I like to start with
05:20
the the typical sales cycle, so
05:22
this is this is kind of unique.
05:24
you need to kind of address
05:26
where you are potentially now
05:27
not not everybody and then we
05:29
can kind of you know, determine
05:31
the best path forward but. I
05:35
guess where we’re at you know
05:35
kind of in between Memorial Day
05:38
and July 4th here a lot of
05:40
people might be let’s see if I
05:43
can can you see my motion. No
05:48
slightly okay, so a lot of
05:50
people might be in the green
05:51
box on the right hand side the
05:53
fourth box that says gets very
05:55
busy right you you’ve realize
05:57
you gotta ramp up the marketing
05:59
you’ve probably done some form
06:01
of marketing and now you’re in
06:03
this this stage where you’re
06:05
putting out fires, you’re
06:07
extremely extremely busy and
06:08
you’re thinking like okay. We
06:10
just had a nice little long
06:11
weekend. Maybe you work the
06:12
entire long weekend We need to
06:14
push just to keep up with the
06:16
workflow that we’re having now
06:17
up until July. And then maybe
06:20
we’ll we’ll take a breather
06:22
after that when things slow
06:23
down, it’s a really really
06:25
common mistake that people make
06:27
it’s it’s kind of
06:28
counterintuitive. you wouldn’t
06:29
think you need to be you know
06:31
pressing on the gas pedal when
06:32
you’re already super super busy
06:34
but this is where people tend
06:36
to take their foot off the gas
06:37
pedal. and then they’re they’re
06:40
wondering why their pipeline
06:41
kind of dries up in July August
06:43
September, October, and and
06:45
they’re maybe not hitting some
06:47
lofty sales goals that they’ve
06:47
set right so. Work flows and
06:50
then you attempt to drum up the
06:52
work, which is kind of the last
06:53
green box. the process from or
06:57
I guess the timeline from
06:59
deciding hey, we got a drum up
07:00
some more work to getting very
07:03
busy again. That could be a
07:05
month or a 2 month long process
07:07
right so this needs to be kind
07:09
of an ideally automated but a
07:11
continuous sales machine that’s
07:14
going all throughout the year
07:15
and not with like these, these
07:17
troughs and valleys right where
07:19
you’re you’re getting very busy
07:20
and then really really slow so
07:22
it almost sounds like we had.
07:23
Sales pipeline or funnel Dylan,
07:26
If you only got the really hot
07:27
ones that are right here at the
07:28
bottom ready to go and you
07:29
don’t have anything up top as
07:30
it starts to filter down and
07:31
you actually need to pick the
07:32
phase back up. It’s too late
07:34
because that sales cycle could
07:35
be several weeks a month maybe
07:36
2 months depending on the time
07:38
of the season so being
07:39
constantly in front of people
07:41
through educational content and
07:43
hitting on the pain points is
07:44
probably going to be a great
07:45
solution. I’m imagining. Yeah.
07:47
Yeah. That’s that’s a great
07:49
point and just consistent
07:51
marketing right it is. Allow
07:54
you to have more time in the
07:56
spring rush and you know for us
07:57
in the fall rush when getting
07:59
ready for snow removal if you
08:01
can get a lot of these things
08:02
out of the way earlier, such as
08:05
renewing all your customers or
08:06
you know having the the early
08:09
birds all attended to so that
08:10
when people are making that
08:11
last minute decision, you
08:13
actually have the time to talk
08:14
to those people and close those
08:15
sales right away. You know all
08:17
these little things start to
08:19
add up. but if what we’re
08:21
showing you here, you know we
08:22
kind of jokingly say this is
08:23
like a typical sales cycle
08:24
doesn’t mean everybody’s doing
08:26
this, but a lot of people are
08:27
doing this. They’re just
08:30
working so so hard during their
08:31
their heavy points of the
08:32
season and then things get
08:33
slow. You know know you kind of
08:34
want that be stabilized, so
08:35
it’s a little bit more of a
08:36
predictable workflow if this is
08:39
your current workflow right,
08:41
some of the you know kind of
08:44
the side effects right is is
08:46
you’re literally kind of
08:47
pouring money down the drain by
08:48
neglecting a lot of these leads
08:51
you you’re paying to acquire
08:52
them. Maybe you’re doing
08:53
Facebook ads or even just word
08:55
of mouth that you’ve you know
08:57
invested so much time to have a
08:58
good reputation and then
09:00
someone calls you and you’re
09:01
too busy to even get back to
09:02
them right. so you’re.
09:04
Neglecting your leads, you know
09:06
you as the business owner kind
09:08
of become frustrated because
09:09
you’re pulling your hair out
09:10
working those dreaded 100 hour
09:13
weeks like you had mentioned,
09:14
Mike and and even then it’s
09:16
still kind of feels like you’re
09:17
not you’re not getting
09:19
everything done that you should
09:20
be right and at a certain
09:21
point, you can’t just throw
09:23
more time at a at an issue
09:24
right you need to take a couple
09:26
steps back and and get things a
09:28
little more systematized. and
09:31
then the the the definitely the
09:32
end result. here is plateaued
09:34
growth right at least at my
09:36
company the first couple. Years
09:38
before we had an actual
09:40
automated sales system and we
09:42
are really starting to ramp
09:43
things up and everything was
09:44
kind of flowing symbiotic. Our
09:48
growth was maybe not plateaued,
09:50
but we were just kind of
09:52
tracking along right maybe 1020
09:54
percent growth, which might
09:56
seem okay if you’re a large
09:58
company. But at that point, you
09:59
know almost a decade ago. now
10:01
we we’re talking very very low
10:02
sales numbers. That’s where you
10:04
should be easily growing, You
10:05
know, maybe even a. Per year,
10:09
when we’re only talking about
10:09
fifty or $100000 in sales. once
10:13
the sales is actually ramped up
10:15
quite a bit and we had this
10:17
automated system, we’re able to
10:19
to be hitting 5100% growth per
10:21
year, and we’ll talk about some
10:22
some of those stats anyways
10:24
later on even though our sales
10:27
figures were much much higher
10:28
at this point so the actual
10:30
absolute value of sales that
10:31
we’re adding each year was
10:33
extremely substantial
10:35
interesting one thing that you
10:36
had out there was plateau.
10:37
Gross. So I know a couple of
10:40
guys in the Facebook groups are
10:41
talking about this recently
10:41
that believe it or not. Only
10:44
about three to 5% of all lawn
10:47
care businesses, seven to 10%
10:48
of all small businesses in the
10:49
United States and Canada North
10:51
America ever break a million
10:53
and where they die is at 750 to
10:56
just under a million kind of
10:58
like trap of death. and this is
11:00
where I think when we figure
11:01
out how to sell and how to
11:03
automate that plateaued growth
11:05
can exponentially go so working
11:07
with hundreds of service
11:08
businesses, lawn care and home
11:09
cleaning. We’re seeing a lot of
11:10
our clients at simple growth,
11:12
Dillon literally hitting. 750
11:14
850 mark and literally
11:15
skyrocketing past that in in a
11:17
year maybe a year and a half so
11:19
the idea of seeing this just to
11:21
not only my business and
11:22
Dillon’s business and a few
11:23
others on the team, but
11:25
actually they have hundreds of
11:26
clients and a good portion of
11:27
them coming to us either right
11:29
before or right after a 1
11:30
million dollars and seeing that
11:31
skyrocketing off that plateau
11:34
is is exactly what Dillon’s
11:35
talking about here so Dillon I
11:37
really I can’t wait to see how
11:38
you actually go in and create
11:40
this automated process to
11:41
exponentially. Through that
11:43
plateau, because I know that’s
11:44
one thing in the early days
11:46
that I was like, I’m just kind
11:47
of going along going along and
11:48
then boom once it was
11:50
automated, we went through and
11:51
dominated it, You know and II
11:52
think it was maybe Jonathan
11:55
pets or I heard it somewhere,
11:57
but they’re saying like up into
11:58
like a million or a 1000005,
12:00
your only goal should be
12:02
getting past that mark because
12:04
everything becomes so much
12:05
easier after that mark and that
12:07
kind of brings back home where
12:08
I said at the beginning, you
12:10
gotta focus on sales. First.
12:12
There’s a lot of these issues
12:13
that I just don’t have time to
12:14
do this or or whatever it might
12:15
be it can ideally be handled.
12:17
And automation, but sometimes
12:19
you actually need to make some
12:19
critical hires in the in the
12:21
business. You know if you don’t
12:23
have an office manager or you
12:24
don’t have a salesperson right
12:26
that’s strictly focusing on
12:27
that, but you can’t do that at
12:30
$400000 a year in sales, you
12:32
can’t have all these extra
12:34
admin roles in the company
12:37
right, so a lot of that gets
12:38
resolved literally just through
12:40
growth. So you know, obviously
12:45
our automations help with with
12:47
kind of diverting and and and
12:49
not hitting that growth plateau
12:51
and getting stuck there. So you
12:54
know simple growth automations
12:56
we’ll we’ll break it down at a
12:57
high level, but any type of
13:00
legitimate system that you’re
13:02
using are going to help to
13:03
accomplish these things. I
13:04
guess the the really important
13:07
thing here is. and and the
13:09
difference between you know,
13:10
potentially just setting up a
13:11
couple of random automations
13:12
and and what we do at simple
13:14
growth is it is an actual
13:16
system. We didn’t just. Kind of
13:18
heck, a bunch of random
13:19
automations and say well, this
13:21
is going to be for billing and
13:22
maybe we’ll do this over here
13:24
too They literally all work in
13:26
conjunction so that the
13:28
customer journey from
13:30
requesting a quote all the way
13:31
to receiving their invoices and
13:34
potentially getting promoted
13:35
some other services they all
13:36
need to be working together.
13:41
Obviously, Mike Mike has
13:41
mentioned you know our
13:43
automations were crafted by
13:44
people that were in the
13:46
trenches and have actually
13:48
endured some of these pain
13:49
points that you’re probably
13:51
experiencing right now. You
13:52
know this wasn’t just you know
13:55
someone in the tech industry
13:56
that that put this system
13:57
together. and then the the last
14:01
part here is I know the focus
14:03
here is kind of around sales
14:05
Automations, but it’s not just
14:07
sales focus even some of our
14:09
sales packages that are called
14:10
sales packages they. Start to
14:14
free up a lot of time in the
14:15
office that we’ll get to as
14:17
well. Yeah, one of the things
14:19
you hear on Dillon is just like
14:21
it’s not just thrown together.
14:22
so this is thousands and
14:24
thousands of emails and text
14:25
messages and call scripts So
14:26
like I mean I’m bi imagine if
14:30
somebody requested estimate and
14:32
in that estimate we follow up
14:34
multiple times over 20 days
14:35
over different communication
14:36
channels, but if it doesn’t
14:38
look automated, it sounds
14:39
obvious not saying it it
14:40
actually converts better so the
14:42
second communication we sent
14:44
out 20 days in the 20 day.
14:46
Follow up an estimate if it’s
14:47
not one or loss is an email
14:48
that. Looks like it’s out of
14:50
your cellphone looks like it’s
14:51
sent from your iphone. It’s a
14:52
quick two liner like hey Missus
14:55
Smith haven’t heard back from
14:56
you. I was wondering if you
14:57
want me to save you a spot on
14:57
the list this season for for
14:59
that lawn mowing sent for Mike
15:01
and iphone. Obviously it’s not
15:03
sent from the iphone, but it’s
15:05
not branded. It’s not loaded up
15:06
and it’s just plain simple text
15:08
that looks like it’s from the
15:10
salesperson the business
15:11
owner’s cellphone, but I would
15:12
tell you 20% of the sales that
15:14
we want in a pretty close
15:15
percentage with one or 2% of
15:16
the way of all the sales that
15:17
are. Or one on that one you now
15:21
without ever talking to the
15:22
person. so the concept of
15:24
automation is the first part,
15:25
but then the best practice of
15:27
talking to the person
15:28
specifically where they’re at
15:29
in their customer journey or
15:31
the life cycle. And that’s
15:32
where we’re starting to see a
15:35
huge huge success of a multi
15:38
multiple levels of success if
15:40
you’re jumping up and up and up
15:40
and up far as return on
15:42
investment for folks in
15:43
building this out. so if you’re
15:44
building yourself, you
15:45
definitely want to make sure
15:46
it’s personalized. but. And it
15:48
speaks to the client or lead
15:50
where they’re at in their
15:52
journey. Yeah, No. that’s
15:53
that’s great stuff and I guess
15:56
the last point here just before
15:57
I go to the next slide is
15:59
another big benefit is like all
16:01
these tasks they add up time
16:03
wise right you might think I’m
16:05
not really spending that much
16:06
time sending out these emails
16:07
and talking to leads and and
16:08
doing all this stuff but it
16:10
does aggregate into quite a
16:12
substantial amount of time each
16:14
year and each month. By
16:17
automating a lot of these
16:18
processes, frees you up for for
16:21
doing bigger and better things
16:23
that are a little bit more
16:24
difficult to be to be
16:25
automated. Yes, you can
16:26
automate portions of it, but
16:27
things like quality control
16:29
production right if you’re
16:31
super swamped and you’re just
16:32
trying to get the work done and
16:34
and keep the waiting list
16:36
emptied you’re probably not
16:38
going to have the most
16:39
efficient production as if the
16:40
you know in retrospect, the
16:42
owner they’re in comparison,
16:44
the owner had you know. Nothing
16:46
to do except for focus on
16:48
production well who who’s going
16:49
to be more efficient right and
16:51
then recruiting this is another
16:53
massive pain point right now,
16:54
everybody’s having trouble
16:55
finding labor. well are you
16:58
dedicating almost your entire
17:00
day to finding labor or is this
17:02
kind of an afterthought where
17:04
you may be slapped an ad online
17:05
or you know posted something on
17:07
indeed and hope for the best
17:09
right these these companies
17:12
like you know larger companies
17:13
like Amazon and Walmart, you
17:14
know recruit. Isn’t an
17:17
afterthought for these these
17:18
companies right? It’s it’s in
17:20
the the front of their mind.
17:22
This is something that they
17:23
spend a good portion of their
17:24
time because these employees
17:25
are the lifeblood of your
17:27
business, but if you’re stuck
17:29
doing this kind of monotonous
17:31
tasks, how are you going to
17:32
spend you know a good amount of
17:35
your week recruiting?
17:38
A
17:39
big shout out to Rudy Roder
17:40
as well in the house. Long-time
17:43
friend, Absolutely absolutely.
17:47
so so what’s the difference
17:48
between automations and regular
17:50
marketing? You know a lot of
17:51
people probably know this, but
17:53
they’re extremely
17:54
cost-effective right you need
17:56
to be as a business owner
17:58
finding something where you can
17:59
put a dollar in this is just
18:02
hypothetical, but you put a
18:03
dollar in and you get $100
18:04
worth of sales out of it. You
18:06
know, maybe that’s not
18:08
realistic $1 to $10. Let’s say,
18:09
right if you’re putting a. Into
18:12
your marketing, whether it’s
18:13
like, let’s say, Facebook ads
18:14
or Google ads or postcards
18:16
whatever that might be and
18:17
you’re getting a dollar and 5¢
18:20
out of that. Yes there there’s
18:22
some return on your marketing
18:23
dollars there, but that’s not
18:25
going to you know, make you
18:28
super appealing to a potential.
18:31
company that wants to buy you
18:33
out. That’s not going to allow
18:34
you to reinvest in more
18:36
marketing and buy equipment and
18:37
all this other stuff right so
18:39
you need to find a really
18:40
unique method where you have
18:41
an. High return on your
18:44
advertising dollars and that’s
18:46
that’s really where automations
18:48
come into play. Obviously it’s
18:50
building out your sales machine
18:52
right having consistent things
18:54
going out and drumming up
18:56
business all throughout the
18:57
year. And it really works in
19:00
conjunction. We get this
19:01
question a lot like if I was to
19:03
do this and everything works.
19:06
can I stop my regular marketing
19:08
Well, I would definitely not
19:10
recommend that we have seen
19:11
some people being able to
19:12
reduce the amount that they’re
19:14
spending on the regular
19:15
marketing because they’ve
19:17
realized that the golden nugget
19:18
is in their database of people
19:20
that we can conjure up more
19:22
business with but really it’s
19:24
supplements that the regular
19:25
marketing really well II know.
19:28
Me like even just having
19:29
something as simple as 20 days
19:31
to close when we would do a
19:32
round of postcards it took a
19:35
little bit of the pressure off
19:36
of us because we have such an
19:38
influx of people contacting us
19:40
and we knew we were kind of
19:42
able to just get them in the
19:43
database. A lot of them are
19:44
filling out an estimate form on
19:45
our website. they’re getting
19:46
into the database and we were
19:48
able to launch out quotes very
19:50
very quickly. and and not
19:52
really have to worry about if
19:53
these leads were slipping
19:55
through the cracks because we
19:55
had an estimate follow-up
19:56
system. And God forbid they
19:59
didn’t accept the proposal
20:01
well, they’re still in our
20:02
system and we’re going to be
20:03
upselling them throughout the
20:04
year as well.
20:07
Okay.
20:08
So so let’s down the the
20:10
automations so some people must
20:12
have seen this chart before.
20:15
but essentially this is the
20:17
system that we’re talking about
20:18
if if you want to have a fully
20:20
automated system. Dylan are you
20:22
I’m sorry to cut on. Are you
20:23
showing the screen right now As
20:24
far as the flow chart, I’m
20:25
seeing the hand shaking right
20:26
now. Oh there we go perfect.
20:27
Oh. yeah. Okay. Yeah without a
20:29
hiccup today. Brother. We are
20:31
live. We’re we’re we’re working
20:31
on it Wednesday. so we’re in
20:33
the trenches so they can pick
20:35
up for free so far. Absolutely.
20:37
so we’re good. but yeah diving
20:39
this on this is. I guess if I
20:41
could take a minute just to
20:43
kind of explain where this
20:43
actually all came out of like
20:45
this literally was on a napkin
20:47
in a bar with some automation
20:50
experts on top of the country,
20:52
US and Canada dialing in and
20:54
they said, You know, here’s my
20:55
different pain points. Here’s
20:57
the things in my business and
20:58
the biggest pain points that
20:59
are killing my personal life
21:01
and my bandwidth. How do I
21:03
actually get that out of my
21:05
head and start to automate
21:06
these pieces So? hundreds and
21:09
hundreds of businesses using
21:10
this process right now, but
21:12
this was built for my lawn care
21:14
business with no intentions of
21:15
ever sharing or even. Selling
21:17
It probably eight or 9 years
21:19
ago, but this is the exact
21:21
process that I use in my
21:22
business. The Dillon’s used his
21:24
and hundreds of others so we’re
21:26
really in the mindset of
21:28
abundance, even if you aren’t
21:30
going to work with so we want
21:31
to show you how to dissect the
21:33
life cycle of a business and
21:35
automate the entire thing and
21:37
with the new shift in buying
21:39
habits on the on demand buying.
21:42
automated bots as well. so
21:43
we’re not going to get into
21:44
conversational marketing or
21:45
bots today, but In the graphic,
21:48
Dylan is explaining at least a
21:49
little bit how that kind of
21:51
ties in. in omnichannel
21:54
communication omnichannel
21:56
marketing isn’t a thing in the
21:58
future folks. It’s here it’s
22:00
live today. So are you going to
22:01
be the early adopter to go out
22:04
and out organize out Automate
22:05
and out dominate your
22:08
competitors and I know you’re
22:08
going to get into it. Dylan but
22:09
I just want to hit on it really
22:11
quickly if you’re not following
22:13
up five or more times through
22:14
multiple. Points on your
22:18
estimate, you’re losing out on
22:20
80% of the sales in your
22:22
market, so you may be thinking
22:23
like hey if I did all this,
22:25
there’s no physical way I could
22:26
double or triple my business
22:28
every year well. imagine if
22:30
you’re missing out an 80% of
22:32
the pie in your local market,
22:33
just because you aren’t
22:34
consistently following up over
22:36
multiple communication
22:37
channels, I was skeptical
22:39
myself, but I tell you we see
22:40
it. We’ve done it and we have a
22:43
ton of clients that are doing
22:44
it as well. So if you want a
22:45
road map to work on it and not
22:48
work in it and if you’re
22:49
working in it right now, folks
22:50
and you want to work on it and
22:50
get off that. Get out of that
22:53
vehicle, This is going to be a
22:54
road map to success so buckle
22:56
up Dylan It is about to take on
22:58
a basically a road map to
23:00
automated success and Dylan
23:01
Wilshire man, but I just wanted
23:02
to kind of highlight some of
23:03
that as well. Yeah, you know
23:05
great points. I hear that all
23:06
the time like are you following
23:08
up on your quotes? No, we don’t
23:09
have time to and you know it’s
23:12
just kind of you slap your head
23:13
thinking Geez you are literally
23:15
wasting a ton of money and even
23:17
if you don’t have the capacity
23:19
to take on 100% more more sales
23:21
well. If I could just be
23:24
closing 80% more sales with the
23:26
flip of a switch, essentially
23:28
you know, look at the other
23:29
things you could potentially do
23:30
you can maybe double your
23:31
prices. It doesn’t mean you’re
23:33
you’re gouging the market but.
23:35
there’s a ton of other stuff
23:37
you can do if you do have
23:37
limited capacity and Dylan, I
23:39
know you’re going to hit on
23:40
this, but the other thing is
23:41
the biggest thing is we’re not
23:43
following up on our estimates
23:44
consistently because we don’t
23:45
have the time we’re too busy
23:48
well. what about all the people
23:49
in your database, your CRM or
23:51
all the estimates that you’ve
23:53
lost so. Like literally, when I
23:56
used to lose an estimate, I
23:56
used to crumple it up and get
23:58
rid of it. They don’t want me,
24:00
but what you’re really doing is
24:02
throwing away a lead that
24:03
you’ve paid for so through this
24:05
automated process, we’re not
24:06
only closing existing customers
24:08
and existing estimates, but
24:09
we’re going to go in and bucket
24:10
all the people who’ve lost that
24:12
estimate. and if you want them
24:14
if they’re not crazy, all the
24:15
people have cancelled your
24:16
services and we’re going to go
24:18
out and work that whole entire
24:20
list and then Dylan’s going to
24:22
to show you the magic of and
24:23
expansion. How to take that
24:24
lesson. Continue to grow and
24:26
double and triple the value of
24:27
that client. but if this sounds
24:30
like. you don’t you don’t you
24:34
don’t do anything with the
24:35
estimates you’ve lost and you
24:37
don’t reactivate your cancelled
24:39
clients because 80% of those
24:40
folks are indifferent. They
24:41
don’t love you. They don’t hate
24:42
you, but they just cancelled.
24:44
maybe they found the low baller
24:45
down the street now the
24:47
customer service sucks, and
24:47
they need somebody else. They
24:49
haven’t forgotten about you,
24:50
but they will if you don’t
24:51
follow up instinct
24:52
communication so kind of a
24:53
preview of what Dylan’s getting
24:54
in there, but I just those
24:55
three pain points. I hear it
24:56
all the time I was victim to
24:58
it. gotta follow up on the
24:59
estimates. You’ve gotta take.
25:02
AA Way to toddle all the people
25:04
that have never converted into
25:05
clients and then all the
25:07
cancelled clients to
25:07
reactivate. and then how do we
25:08
take that whole entire bucket
25:10
of three people you can do to
25:11
expand and double and triple
25:12
that lifetime value. Yes. Yeah.
25:15
so the the foundational part of
25:17
all of this is are these people
25:19
even in your database. So
25:20
that’s why the very left hand
25:22
side of the chart here starts
25:23
with basically a website
25:25
estimate request form now, I’d
25:27
say most of the guys that are
25:29
guys and girls that have been
25:30
using service auto. On it for a
25:31
while probably have this form
25:33
and you might be thinking that
25:35
too. But really, it’s not the
25:37
case a lot of people don’t have
25:40
AAA service Autopilot estimate
25:43
form or any CRM estimate form
25:45
on their website. that is
25:46
funneling leads directly into
25:48
the CRM without no double entry
25:50
and Dylan. I’m glad you
25:51
mentioned that so yes we
25:52
obviously Automate on service
25:53
Autopilot, a certified adviser.
25:55
We also a certified partners
25:57
with Infusionsoft Keep now and
25:59
no. Your CRM or your software
26:02
platform this can be done on
26:04
most platforms by simple growth
26:06
or by yourself if you’re going
26:07
out to buy a platform. but so
26:09
this this is service autopilot.
26:11
This is jabber. This is Zen
26:14
Maid Service Titan, a bunch of
26:14
other platforms as well. So
26:16
this is applicable so no matter
26:18
your software platform. Don’t
26:19
turn this off because work it
26:20
on work on it. Wednesdays is
26:23
going to be software
26:25
independent. It is based
26:26
business. so we’re going to
26:27
show you how to do this in any
26:28
business. And even if you’re
26:30
not using a software platform,
26:32
some of the stuff we’re diving
26:33
into is going to be just
26:34
literally. These are the things
26:35
you need to do you’re working
26:36
on when you’re not working in
26:38
the business. so go ahead.
26:38
Dylan. I just want to make that
26:39
clear ‘cuz a lot of people
26:40
think that this is only for
26:42
people using one platform, but
26:44
really this is platform
26:45
independent folks. We can build
26:46
this and help you build it on
26:47
multiple software platforms.
26:50
Yeah. Great point Mike misspoke
26:53
by saying service Autopilot
26:54
thats the one that I
26:55
specifically use in my
26:56
business, so that’s for myself
26:57
as well. Yes, so I mean
26:58
definitely can be done. Great
27:00
platform, but but we do have
27:02
some that just just aren’t on
27:03
service autopilot so we’ve
27:04
recreated these in a platform
27:06
that runs parallel to your
27:08
existing software as well.
27:10
exactly so we need as many
27:12
people in the database that we
27:14
can get in order to have the
27:16
marketing campaigns and other
27:17
things that we’ll we’ll talk
27:18
about be as effective as
27:20
possible. so even if you
27:22
literally don’t have a CRM
27:24
right now, you’re running
27:25
everything off pen and paper,
27:27
probably the most valuable
27:27
thing you can do. Is start
27:30
collecting names emails and
27:31
addresses in something like a
27:33
Google sheet. the the first
27:35
couple of years at least in my
27:36
business, the amount of missed
27:38
opportunity by we’re even
27:40
sending out postcards. so we
27:42
had actually pretty decent lead
27:44
flow. but we were not capturing
27:46
any of those leads information
27:48
and that’s a common thing. I
27:49
hear with people they’re
27:50
starting to look at a CRM and
27:53
they’re like you know I got
27:54
maybe 3030 clients okay. Well,
27:57
you probably have 100 or 200
27:58
other leads that should be in
28:01
your database that we can start
28:02
marketing right off the bat
28:03
and. They typically don’t have
28:06
those right so scour through
28:08
your Gmail or whatever you’re
28:10
using and look for old
28:12
conversations. take a couple of
28:12
minutes when things are slow
28:14
compile those emails so that we
28:15
can get them in the database,
28:16
but that’s what that form on
28:18
your website is going to do
28:19
anybody who request an estimate
28:21
is going to automatically be
28:22
entered into your database and
28:25
a lot of people don’t have that
28:27
as the kick off point for their
28:28
automations, they think okay.
28:29
Well, I’ll wait to get to them
28:31
and send them an estimate and
28:32
then maybe some some
28:33
automations will. That’s a
28:36
common mistake you you might
28:38
think, okay. I’m on top of my
28:40
leads right now, but if you’re
28:41
running effective upsell
28:43
campaigns where you could
28:45
realistically have a couple
28:46
hundred new requests coming
28:49
overnight. Well, you need need
28:51
to have some that are nurturing
28:52
them up into the point of an
28:54
estimate right, you can’t make
28:55
all of your decisions on your
28:57
systems based off what’s my
28:58
current lead flow kind of need
29:00
to look a little bit to the
29:01
future and say if my lead flow
29:02
does expand do I have the
29:04
systems. Place today to to
29:06
actually be able to handle that
29:08
and that’s where the lead
29:09
letter and the free estimate
29:13
sequence or the the before
29:15
estimate sequence really comes
29:16
into play A lot of people
29:18
neglect this and then they
29:19
wonder why they have low
29:21
conversion rates on their
29:22
quotes right. Not everybody has
29:24
the time to go to every
29:25
property to meet the customers
29:26
like they might have you know
29:27
five or 10 years ago. so more
29:29
and more people are trying to
29:31
just quote off of the software
29:33
and send those quotes out and
29:34
you know follow up on those
29:35
quotes if. Sorry go ahead. No,
29:39
I was going to say, don’t just
29:40
to hit on it, so people may not
29:41
be aware of what this really
29:42
looks like fully dialed in, but
29:44
you’ve got your estimate
29:45
request of the website, so
29:47
folks are going to fill that
29:48
out and you have the underneath
29:50
that you’ve got the office
29:51
literally typing it in whether
29:53
it’s your office or a virtual
29:54
assistant. They’re in the
29:55
software so automatically this
29:57
lead letter is fired off and
29:58
these are the five or six main
29:59
reasons why you’re different so
30:01
off the bat you’ve
30:02
differentiate yourself from all
30:03
the other competitors and and
30:05
your difference. and now we’re
30:06
not selling. On price, but
30:08
based on them filling out a
30:09
colony office that short term
30:12
nurture is going to be a series
30:13
of communications timed out not
30:15
spamming, but it’s education so
30:17
what they’re going to do is
30:18
frame you as the expert in your
30:20
market. so if you’re going in,
30:21
let’s say for lawn mowing,
30:23
we’re going to talk about maybe
30:24
proper mowing height. How to
30:26
sharpen and balance the bleeds
30:28
and maybe proper irrigation to
30:30
go. So what we’re really doing
30:31
is teaching them how to do the
30:33
service themselves as a
30:34
professional, creating a higher
30:35
perceived value. To allow you
30:37
to charge the highest price in
30:38
your market now, in addition,
30:40
let’s face it folks people
30:42
don’t trust contractors and
30:43
they don’t trust themselves to
30:45
hire a contractor. There’s a
30:46
lot of bad conceptions of a
30:48
contractor which we’re all
30:50
professionals here. that
30:50
doesn’t apply to 99% of this.
30:52
so why not address the elephant
30:54
in the room? So if you’ve ever
30:55
read the book, they ask you
30:56
answered by Marcus Sheridan,
30:58
Marcus Sheridan was doing that
30:59
in his company, River pools and
31:01
spas same thing that we’re
31:02
showing here. I was doing a
31:04
Callahan’s lawn care, but what
31:04
we did is we. Questions are the
31:06
things on people’s minds ahead
31:08
of the actual question to be
31:10
answered, so the automation
31:11
does this now and we if you end
31:12
up working on this, this is
31:14
prebuilt with 130 documents or
31:16
more with prebuilt marketing
31:18
content and you’re like Mike.
31:19
There’s no way I could write
31:20
marketing content. I’m I’m I’m
31:22
a service business owner.
31:23
That’s okay. We got you
31:23
covered. We’ve got content
31:25
written for you that you can
31:26
you can manipulate and update,
31:28
but the idea is if I’m hiring a
31:30
lawn care contractor. my
31:31
biggest concern Dylan would be
31:33
is someone going to close the
31:34
fence gate behind them. Leave
31:36
the property because I don’t
31:37
want the pets running out of
31:38
the backyard and I definitely
31:39
don’t want the kids running out
31:40
of the backyard or even worse.
31:42
I don’t want somebody coming
31:43
into the backyard and drowning
31:44
in the pool so in your
31:46
short-term education, we’re
31:47
going to educate them as a
31:48
professional. how to do it
31:49
themselves, You can charge the
31:50
highest price and any of the
31:52
things that slow down that
31:53
sales process so sales and
31:55
price objections we address
31:56
them upfront and instill
31:59
confidence in your future
32:00
consumer to hire you because
32:02
you are now different than
32:03
everybody else and this process
32:04
is. Completely automated and
32:06
personalized based on a
32:07
particular service they’re
32:09
interested in so folks. This
32:10
isn’t just throwing it against
32:11
the wall and hoping it sticks.
32:12
This is a dialed in systematic
32:14
process of talking to them
32:15
where they’re at in the life
32:16
cycle. So Dylan, what happens
32:17
now that we’ve educated them
32:19
differentiated overcome the
32:20
sales of price objections
32:22
before we’ve ever even given an
32:23
estimate we send out that
32:24
estimate How are you following
32:26
up on that? Yeah. so another
32:28
another automated follow up
32:31
here right so once that quote
32:32
is actually sent out. Even if
32:35
you go and drop it off in
32:36
person, you can basically tell
32:38
the system. that we’ve we’ve
32:40
sent the quote and the
32:42
automation is going to actually
32:43
follow up on the estimate for
32:44
you now I alluded to this
32:46
earlier but people often make
32:48
the mistake of having a big
32:50
fancy email with company images
32:52
and logos and stuff like that
32:54
that looks automated right in
32:57
some of these automations you
32:58
need to take the opposite
32:59
approach and you know not
33:01
really being facetious here or
33:03
or kind of you know Shady.
33:05
Yeah, making it feel personal,
33:07
not shady, but exactly you want
33:09
this to literally sound like
33:10
something that you would type
33:13
out right so basically we’re
33:15
you mentioned earlier
33:17
omnichannel communication. you
33:18
can’t just rely on phone calls.
33:19
You can’t just rely on emails.
33:21
You can’t just rely on text
33:22
messages you need to be using a
33:24
combination of the three and a
33:26
proper combination right. we’ve
33:28
literally tested this over many
33:30
many years. I think we’re on
33:31
version twenty-five or
33:32
twenty-six of this where we’ve
33:33
noticed little things work
33:34
better than others and we make
33:35
those. Yeah, you know we just
33:38
keep refining it so that Dylan
33:39
you mentioned that that’s
33:40
perfect but you’re we’re going
33:42
to go through automated email
33:44
obviously automated text
33:45
message and this can be done
33:46
through multiple platforms to
33:48
service autopilot or
33:49
Infusionsoft by keep on the
33:52
other platforms that we’re
33:52
going to do automated email
33:54
automated text messaging and
33:56
we’re going to do phone calls
33:57
and phone calls are with a
33:59
script literally that would be
34:00
assigned to Dylan. Hey, Dylan.
34:01
It’s been 3 days since we
34:02
dropped off the lawn mowing for
34:04
Missus Smith. This is what to
34:04
say. She says the price is too
34:07
high. This is how we overcome
34:08
the sales and price injection
34:10
and by the way if she signs up,
34:11
this is what we do in this in
34:14
the software. if she doesn’t
34:15
sign up this is what we do and
34:16
if she says, I’m not sure if
34:17
I’m going to hire you guys that
34:18
I’m price shopping. This is
34:19
what you do in the software so
34:20
we’ve created a predictable
34:22
system that doesn’t rely on the
34:24
business owner and management
34:25
to babysit the process. Now you
34:26
may say Mike and Dylan Hey, I’m
34:29
I’m still in the truck. I’m
34:30
running the office. I don’t
34:30
have time to make those are
34:33
crazy. It’s okay the ocean. We
34:35
use a thing called a ringless
34:37
voicemail bomb and what that
34:38
does is it hits the cellphone
34:39
and file looks like a missed
34:41
call and leaves a prerecorded
34:42
message so like literally if I
34:44
was calling Dylan 3 days after
34:46
the estimate this ringless
34:47
voicemail by would kick in hit
34:49
a cellphone look like a missed
34:50
call when he checked that
34:51
voicemail would literally be
34:52
like. Hey, it’s Mike from
34:53
Callahan’s locker. so sorry I
34:54
missed you wanted to leave you
34:56
this voicemail. We dropped off
34:57
your estimate 3 days ago If you
34:59
have any questions, call me
35:00
back at this number otherwise
35:01
feel free to accept the online
35:02
estimate, but man if that’s a
35:03
little bit nervous and. Dillon
35:06
That’s no one’s going to
35:07
suspect a lawn care home
35:07
cleaning company to actually do
35:09
a ringless voicemail bomb boom
35:11
You just outworked you’ve
35:13
organized and automated
35:15
everyone in your market, most
35:16
most likely so is the
35:17
systematic way we’re going out
35:18
and closing these sales through
35:20
an automated process, but
35:22
closing the sale isn’t just
35:25
enough. We’ve gotta go in and
35:27
get them acclimated and welcome
35:28
to the business. So I know
35:29
Dylan you’re going to be
35:30
jumping into the welcome and
35:31
wow process. How do we automate
35:33
that process complete with
35:34
getting a credit card on file
35:36
because I know at least even
35:37
it’s simple growth. That’s a
35:38
that’s a pain in the butt like.
35:39
It’s hard to do people are
35:40
busy. Yeah. so if you have some
35:43
receivables right now that
35:44
you’re you know these
35:46
receivables are growing and
35:47
you’re having trouble
35:48
collecting from people well,
35:49
it’s probably because we don’t
35:50
we didn’t ask for a credit card
35:51
right off the bat before we
35:53
even got them scheduled into
35:54
the system. so that is kind of
35:55
what we recommend that before
35:57
you schedule someone in and
35:58
actually move forward with them
35:59
as a client, you get a credit
36:01
card on file and if you’re
36:02
waiting till the next morning
36:03
to contact this person and and
36:05
call them them and get their
36:06
credit card. they’ve almost
36:07
gone cold again and that could
36:08
be. Two or sometimes even a
36:11
three-day process where you
36:11
catch them when they’re driving
36:13
and so on and so forth right,
36:14
so you want this to be an
36:15
automated process that the
36:17
minute that they accept a
36:18
quote. We’re welcoming them to
36:19
the company. Of course, then
36:21
we’re also specifying that we
36:22
need your credit card basically
36:24
right away just to be put on
36:25
file and then we’re going to
36:26
charge you after the service or
36:27
whoever you’re actually perform
36:29
your billing but by asking for
36:30
that almost instantly whenever
36:33
they’re doing they’re browsing
36:34
and actually accepting your
36:34
proposal. so this could be 11
36:36
AM or 11 PM at night whether
36:39
Finally, getting around to this
36:40
and accepting the proposal you
36:41
want to be asking for the
36:42
credit card at 11:01 PM at
36:44
night right that. So that’s a
36:47
common mistake that we see. but
36:49
that’s kind of the welcome
36:50
portion right. We’re welcoming
36:51
them to the company. We’re
36:53
grabbing their payment
36:54
information automatically
36:55
another misstep that people do
36:57
is they’re so focused on the
36:58
sales that the after sales
37:01
support really diminishes right
37:03
if you’re a high growth
37:04
company, the last thing you
37:06
want is to be growing crazy
37:07
only to have a high. And coming
37:09
out the back door right so you
37:12
want to be making sure that
37:13
these customers are basically
37:15
wowed in the first 90 days that
37:17
they’re a new customer of
37:18
yours. that’s kind of the most
37:20
crucial period where if they’re
37:23
having a bad experience, right,
37:25
which which does happen you
37:26
need to rectify that
37:27
essentially immediately so that
37:29
that customer doesn’t just
37:30
phase out at the end of the
37:31
season and doesn’t resign up
37:34
with you. Yeah, a lot of stuff
37:36
you’re my mind is blown. This
37:37
is crazy, so this is is all
37:39
automated and obviously it
37:40
doesn’t happen overnight if
37:41
you’re building yourself and
37:42
this can be turned on very
37:43
quickly if you end up. With
37:45
simple growth but the the idea
37:46
Dylan that I love, I want to
37:48
kind of Retouch on a couple of
37:49
things as soon as that client
37:51
becomes a client that becomes a
37:54
client. now, we’re talking to
37:55
them as a client. so if you
37:56
require a credit card on file
37:57
things that get missed when
37:58
they’re busy, we get the card
37:59
on file that welcome email goes
38:01
out and acclimate them. Let’s
38:02
them know what to expect when
38:04
working with your business and
38:05
welcomes to your service
38:06
business. Dylan hit on it
38:08
thirty ninety-day follow up.
38:09
That’s the biggest cancellation
38:11
or churn area now what happens
38:12
if they sign up for a one-time
38:13
service. Well, we’re not going
38:16
to follow up thirty and 6090
38:17
days. We’re going to have an
38:18
automated but personalized
38:19
almost personalized looking
38:21
email coming from your office
38:22
or you saying. Hey, how is that
38:24
One-time service? But if it’s a
38:26
reoccurring service like lawn
38:27
mowing or home cleaning, we’re
38:28
going to go out and follow up
38:29
multiple times at 3060 and 90
38:31
days because that’s the biggest
38:32
cancellation point so in my
38:34
business, what I would find is
38:35
the response to the
38:38
personalized looking email be
38:39
like. Hey the guys and girls
38:40
are doing a great job mowing
38:41
the lawn, but they’re
38:42
occasionally not blowing off
38:43
the. Patio and that was a big
38:45
pain point for customers, so
38:46
we’re able to go in and fix it
38:48
before they cancelled. Now
38:49
those are some of the the
38:51
biggest things there now, in
38:52
addition, newsletters aren’t
38:54
dead if you’re doing them
38:55
right, We go out monthly and
38:57
educate people through a
38:58
newsletter what they should be
38:58
doing in their yard or or home
39:00
in advance. so we’re going to
39:01
tell them how to do it when
39:02
they should do it maybe a soft
39:04
liner at the bottom by the way
39:05
we’re here to help that’s going
39:06
to go out to everybody in the
39:08
database. It’s going to be your
39:09
leads your clients your
39:09
cancelled clients if you wanted
39:11
to then what I’m going to
39:12
recommend is. Segment your
39:14
database so leads and clients,
39:16
so maybe there’s special
39:17
promotions or information you
39:18
want to send your leads and you
39:19
don’t want to alienate your
39:21
client base. It’s already
39:22
signed up so we’ve got that
39:22
kind of figured out leading
39:23
client mid month communication
39:25
and then Dylan you kind of talk
39:27
about customer satisfaction. so
39:29
if you you wouldn’t mind kind
39:30
talking about our cancellation
39:32
risk automation NPS to social
39:34
review that we also do and
39:37
depending on the platform we do
39:39
do have some financial
39:40
automations not necessarily
39:41
sales, but they’re kind of
39:42
supporting. Sales process to
39:44
make sure that we are indeed
39:46
getting paid on time and if
39:47
we’re not getting paid, we have
39:49
some solutions for that.
39:50
obviously. yeah. so the five
39:52
Star review automation kind of
39:55
works hand in hand with the
39:56
cancellation risk report both
39:58
very very important. You
39:59
mentioned the 3060 and the
40:01
ninety-day onboarding process.
40:03
Well, that’s great right that’s
40:04
going to reduce churn. You
40:05
can’t neglect your clients
40:07
after that, though, right you
40:08
want these clients staying for
40:09
much longer than 90 days, you
40:11
want them staying for you know
40:12
10 years plus right so
40:14
occasionally you need to be
40:15
surveying these customers and I
40:16
know it’s a little bit of a
40:17
scary thought you know you
40:18
probably haven’t. This before
40:20
and you’re wondering am I going
40:21
to get some some negative
40:22
feedback or you might but nine
40:25
times out of ten that feedback
40:26
that you actually receive is
40:28
easily fixable right and and
40:30
people aren’t asking their
40:31
clients these questions and
40:33
then the client goes and signs
40:34
up with someone else and you’re
40:35
like. Wow. I really thought
40:36
Missus Jones was getting pretty
40:37
good service. I drove by her
40:39
house once or twice and
40:40
everything looked great like
40:41
you, said Mike. Maybe they love
40:43
spending time on their back
40:44
patio and the guys would never
40:46
blow that area off or or
40:47
whatever it. You know a
40:48
cleaning example, where the
40:50
main bathroom that these people
40:52
use didn’t didn’t receive the
40:54
final touches that it should
40:56
have whatever that might be.
40:58
You can fix it, but you need to
40:59
know about those issues first
41:01
and what the cancellation of
41:04
risk report does Is it bundles
41:06
up all those responses into
41:07
something that you can actually
41:09
take action on if you’re just
41:10
getting these responses and
41:11
they’re going to your email or
41:13
wherever they’re going stuck in
41:14
your CRM. It’s not super
41:17
actionable you need. Condensed
41:19
into a report where the higher
41:21
levels at your team, maybe
41:22
that’s an office manager the
41:25
owner and maybe the sales team
41:26
and potentially some head crew
41:28
leaders or foreman are looking
41:30
at this report and say how is
41:31
the company actually doing so
41:33
what it’s going to break down
41:35
is your promoters of the
41:36
company so people that are
41:37
rating you favorably and why
41:39
they’re rating you favorably
41:40
and we’re actually going to ask
41:42
those customers for a review on
41:44
either Facebook or Google or
41:45
wherever you’d like so these
41:46
five star reviews. You know
41:48
four plus star reviews we’re
41:50
going to just start to trickle
41:52
in automatically and they’re
41:54
not relying on. you know you
41:55
Mike feeling up to it when a
41:57
customer, says something
41:58
positive about the company and
42:00
then you know you’re reaching
42:01
out at the end of the day,
42:02
saying hey, would you be
42:03
willing to leave us A review on
42:04
Facebook Alright all this needs
42:07
to be automated and not rely on
42:09
someone at the company feeling
42:10
up to it. Yeah and let’s face
42:12
it asking for reviews sometimes
42:14
is awkward we forget but now we
42:16
figured out Dylan in this
42:16
process. We’ve organized the
42:19
process. we know how to get
42:20
that lead through the sales
42:22
process and nurture them and
42:24
close the sale. We figured out
42:25
how to automate it now. How do
42:27
we actually go out and dominate
42:29
so taking that successful
42:31
organized and automated
42:32
business and doubling and
42:34
tripling the client lifetime
42:35
value. I’m guessing by looking
42:38
at the screen. There’s two
42:39
different types of upsells a
42:40
traditional upsell, and then
42:42
maybe we can empower our crews
42:44
on site to actually do property
42:46
specific upsells. Based on the
42:49
deficiencies or opportunities,
42:51
we’re seeing on their property.
42:52
so would you mind speaking to
42:53
what what the next step of it?
42:55
automating this process and
42:57
going out and just basically
42:59
dominating to double and AAA
43:00
client lifetime value through
43:01
upsells and onsite upsells and
43:02
folks, I know Dylan is pretty
43:04
modest, but a lot of these have
43:05
been set up these these
43:06
automated upsells if you’re in
43:09
the different service industry,
43:10
Facebook groups, people are
43:11
talking about these upsells
43:12
seventy to eighty estimate
43:14
request in two to 3 hours five.
43:17
Eight times a year like
43:19
literally we’ve gone out and
43:21
helped so many businesses go
43:22
from that 750 850 mark to a
43:25
million and well beyond just by
43:27
doubling their client lifetime
43:29
value. So like these people are
43:30
here they want to buy more
43:31
services, but they just don’t
43:33
know you’re offering it. so
43:34
you’re doing your customer
43:36
justice and yourself if you
43:38
don’t go out and create an
43:39
upsell process, it’s systematic
43:41
and based on the customer side,
43:43
we’ll get more into how we
43:43
don’t all in it, but the worst
43:45
thing you can do and I get it
43:46
from multiple different
43:48
organizations and franchises is
43:49
they blast out. Hey, it’s time
43:51
to do your fertilization weed
43:52
control. Click here to get an
43:54
estimate if you haven’t already
43:56
signed up what what are you
43:57
telling your client at that
43:58
point? you don’t care about
43:59
them. You’re just literally
44:00
just there to spam them and try
44:02
to make more money off of them.
44:03
You don’t care if they’ve
44:04
actually had the service of
44:05
where they’re at in life like
44:06
so Dylan if you wouldn’t mind
44:07
expanding on what is an upsell?
44:09
How does it work when we
44:10
automate it And then how can we
44:11
actually empower our team in
44:12
the field to upsell as well?
44:14
Yeah, so the the upsell itself
44:17
is bit of a misnomer. Yes,
44:18
we’re upselling and. You know
44:21
increasing the value of some of
44:22
your customers, but also some
44:25
of these are just going to be
44:26
regular kind of email marketing
44:28
campaigns that can go to let’s
44:30
say just your leads when people
44:31
think of an upsell they think
44:33
of a client of mine who maybe
44:35
you just signed up for a lawn
44:36
mowing or a home cleaning we
44:38
want to upsell another thing
44:40
too, which is right for a lot
44:41
of of this, but just want to
44:42
make sure that we’re thinking
44:43
of it in a broader spectrum
44:45
where we can also be promoting
44:47
your services. to like you said
44:48
earlier. People who haven’t
44:51
accepted a quote from you that
44:52
that you know sorry had
44:54
requested a quote but did not
44:55
actually decide to move forward
44:57
with that right if you’re
44:59
throwing that stop throwing
45:00
that trash in the garbage with
45:02
those those estimates, Dillon
45:03
is going to I’m glad you
45:04
mentioned it. so it’s not just
45:05
an upsell to your current
45:06
client base, but it’s in the
45:08
reactivation process for your
45:10
loss, leads and cancelled
45:11
clients. Great great point
45:12
exactly and you mentioned if
45:15
you’re not following up on your
45:16
quotes over five times, you’re
45:18
missing out on 80% of the
45:18
sales. Well, then how about all
45:21
those people in your database
45:22
that you probably haven’t
45:23
talked to in a while that never
45:25
accepted a quote from you.
45:25
maybe you’ve never requested a
45:27
quote from you. how many sales
45:29
opportunities are you missing
45:31
there right these numbers start
45:32
to become very very large. So
45:36
what these these upsell
45:37
campaigns is systematically at
45:40
the proper time to be promoting
45:41
the service. we through the
45:44
automation are essentially pre
45:47
segmenting this list so this
45:47
is. Major hurdle that I see
45:51
with a lot of people is that
45:53
they’re spending hours on the
45:54
weekend when they have a little
45:55
bit of free time and they
45:57
should be probably hanging out
45:57
with the family. They’re trying
45:59
to segment your list and making
46:01
sure that you know these emails
46:02
aren’t going out to the the the
46:05
incorrect people you know
46:06
customers who have already
46:07
signed up for that service. so
46:09
through these upsell
46:11
automations that we’ve
46:11
carefully set up these lists
46:13
are pre segmented so if someone
46:15
has this service, they’re not
46:16
receiving the upsell for it. So
46:18
you’re not kind of catching
46:20
that black eye like you
46:20
mentioned Mike, where you know
46:22
Missus Jones already has the
46:24
service and she receives this
46:25
uncut email and now all of a
46:27
sudden she might not even think
46:28
she signed up with you anymore
46:29
and she might start going and
46:30
shopping your service because
46:32
well she just received an email
46:34
from you saying. Hey, do you
46:35
want to sign up for your
46:36
Midsummer fertilization or
46:38
whatever that might be grub
46:38
control? So having this Pres
46:42
segmented is extremely
46:43
extremely important and this is
46:44
where we’re starting to see
46:45
some of those oversized returns
46:46
that I. Talking about earlier
46:49
right when you start to get a
46:50
couple hundred people up to a
46:52
couple thousand people, we’ll
46:53
show you an example after this
46:54
of of some of the results you
46:55
can get when your database gets
46:56
larger This is where like Mike
46:59
said. You can start to have a
47:01
two. 20400 like I’ll show you
47:03
in just a second here. Quote
47:05
requests come in overnight. so
47:07
these are the kind of results
47:08
that you need to be thinking
47:10
about and making sure that you
47:11
have the systems in place to
47:13
handle these types of influx of
47:16
a business.
47:19
The the other thing kind of in.
47:22
in contrast to the upsell,
47:23
these are going out to your
47:24
database. The crew upsell is a
47:28
different type of upsell and
47:30
I’m glad you you you touched on
47:32
this mic because I actually
47:34
recently saw this in a Facebook
47:35
group where where someone was
47:37
planning on letting their crews
47:39
essentially dictate which what
47:42
was it which nurture campaign
47:46
these leads are these customers
47:48
were getting sent into and.
47:51
Know about you but the way that
47:52
we have it set up now it’s
47:54
simple growth I wouldn’t want
47:55
to trust my guys out in the
47:56
field that much to be able to
47:58
dictate which campaigns these
48:00
customers are getting entered
48:01
into so there can be some major
48:03
missteps if these aren’t set up
48:05
properly so the way that we do
48:07
this think of AA furnace or or
48:10
an AC company that’s coming to
48:12
do a semi annual or an annual
48:14
inspection right when they come
48:16
and they notice some issues
48:18
with the furnace, let’s say,
48:19
and they make some
48:19
recommendation. Nine times out
48:22
of ten, you’re thinking. I’m
48:23
not the expert. These guys have
48:25
a good reputation if it needs
48:26
it just get it done. go ahead
48:28
with it right and that
48:29
essentially is an upsell but
48:31
the those upsells get eighty to
48:34
100% closing rates because they
48:36
are the expert right. So that’s
48:38
the process that we’re
48:39
instituting here with our crew
48:41
upsell where you have all these
48:42
eyes and ears out of the field
48:45
out in homes and looking at
48:47
these issues seeing them every
48:48
day. but do you have a regimen?
48:50
Process where they need to be
48:54
relaying these issues back to
48:55
you or a sales rep so that they
48:57
can call the customer if
48:58
applicable. so, at least on my
49:01
company, I’d say about thirty
49:03
to 40% of the time some of
49:05
these upsell opportunities
49:07
weren’t really valid because
49:08
the guys out in the field don’t
49:11
realize that Missus Jones just
49:12
signed up for our fertilization
49:14
weed control program, so we
49:15
wouldn’t want to enter her into
49:16
a nurture campaign for weed
49:18
control and for. And then you
49:21
have that the black eye right,
49:24
so all this needs to be very
49:25
very carefully crafted and
49:27
those are kind of the the two
49:28
main forms of upsells that are
49:31
really going to move the needle
49:32
when it comes to your sales at
49:34
the end of the year. Huge
49:37
couldn’t have said it better
49:38
myself, so I really appreciate
49:39
breaking that down what a fully
49:40
automated service business can
49:42
look like from Little League
49:43
acquisition to pre estimate
49:45
education, overcoming sales and
49:46
price objections, raising a
49:47
higher perceived value charge
49:48
the highest price in your
49:50
market. follow up and close
49:52
those estimates five or more
49:53
times across different
49:54
channels. We go in. We welcome
49:56
we wow them. We follow up for
49:57
90 days to make sure that
49:59
cancellations been there. we
50:00
continue to nurture your lead
50:01
your clients and cancelled
50:03
clients through mid month and
50:04
beginning of month. We go out
50:07
to make sure if they are happy
50:09
we go out and get into social
50:10
review if they’re not happy, we
50:12
get them back and and figure
50:13
out what’s going wrong with
50:14
them and then we go out and
50:16
continue to double and triple
50:17
that client lifetime value for
50:19
existing clients, but we don’t
50:21
ignore all the people that have
50:22
come into our database that
50:23
have never accepted and that’s
50:25
when they’re cancelled and in
50:26
the crazy people we can get
50:27
them out too because everybody
50:28
has them so you don’t want to
50:29
upsell it crazy like we’ve done
50:30
that made that mistake, so
50:31
built it in the automation. but
50:34
man. And I’m telling you that
50:36
this is huge mind blowing. I
50:37
know I work it work it
50:39
Wednesdays. We’re going to
50:40
we’re going to get into
50:40
automations and bots, but you
50:42
kind of see the bottom of the
50:43
screen there. We’ve got that
50:44
messenger bot from Facebook
50:46
Instagram your website or a QR
50:50
code or texting in and that
50:52
right into the automated
50:53
process. So we’ll dive into
50:54
that and then another working
50:55
on Wednesday, how that bot can
50:56
tie into this whole process and
50:57
Automate it. unbelievable
50:59
Brother. What else you got for
51:01
us here on work on it
51:02
Wednesdays so two quick
51:03
examples. So this is my company
51:07
here. Basically we were very
51:10
very early adopter of these
51:12
automations and I just wanted
51:14
to kind of just outline like
51:15
the percentage of growth that
51:17
you can have. you know you
51:18
don’t need to be you don’t need
51:20
to accept well all I can really
51:23
afford to grow is five or 10%
51:25
per year if there’s substantial
51:28
opportunity in your market, you
51:29
really need to seize that or
51:31
else someone else is going to
51:33
could be an established
51:34
competitor. It could be a
51:35
smaller competitor, but it’s
51:37
not always just there for the
51:38
taking forever. I can’t think
51:41
of a more clear example as to
51:43
these tractors here. at the
51:46
time when we were expanding
51:48
super super rapidly in a
51:49
residential snow removal side
51:50
of the business, there was only
51:52
one other competitor and there
51:54
are certain days where we’re
51:54
making forty or fifty sales in
51:57
a single day Now, I think
51:59
there’s seven or eight
52:00
companies that have these
52:02
tractors. so sometimes you
52:03
actually have a very very small
52:05
window to cement yourself as
52:07
the leader in this area and you
52:08
know there there. Advantages to
52:10
being a first mover, but in
52:12
this case, there was some
52:14
significant advantages to being
52:16
more well known and a lot of
52:18
this model is volume. So you
52:21
know this is kind of just a
52:23
rough example, but from 2017 to
52:25
2019 when we actually had up
52:27
the sales to a pretty
52:28
substantial amount, we still
52:30
didn’t rest on our laurels and
52:32
say well, only five to 10% is
52:34
possible. We actually grew
52:35
basically 200% over the final 2
52:38
years that I had in my business
52:39
before I sold it and that.
52:41
Growth actually is what
52:43
attracted the purchaser.
52:45
another quick example here.
52:48
Sometimes people will say,
52:49
okay, you get some good results
52:50
with your email campaigns. What
52:52
should I be expecting? I may
52:54
have a bigger database and I
52:56
only got a handful of of quotes
52:59
that I only won 25% of them.
53:01
Well we we have some clients
53:03
that have very very sizable
53:05
databases and this in
53:07
particular client had 4500
53:09
clients and leads, and that’s
53:11
really the number you need to
53:13
be looking at. what’s the total
53:14
marketable amount of people in
53:15
the. Database So this example,
53:18
here was a aeration and
53:20
overseed upsell, which in about
53:22
a month a month and a half time
53:24
this is when these promotions
53:26
are going to start to run again
53:27
for this particular client. So
53:30
with this 4500 people that he
53:31
was able to market to with
53:34
through the simple growth
53:35
upsell, he actually almost got
53:38
10% response rate of people
53:41
actually accepting a quote. You
53:44
know this is. not a rarity I
53:46
would say, but this was a great
53:48
example of a very successful
53:50
upsell campaign. where you know
53:52
people would pay ten to twenty
53:53
to $30000 to do a postcard
53:56
campaign to get 430 quote
53:59
requests so tying it back to
54:01
the one of the first things I
54:02
said about finding these ways
54:04
where you can invest $1 and get
54:07
$10 back right. This is kind of
54:09
one of those ways where very
54:11
low cost way to get a an
54:13
enormous return. Wow. Imagine
54:13
what that. Like five to eight
54:16
times a year. exactly right,
54:19
This isn’t the only episode
54:20
that he ran. this was kind of
54:22
just cherry pick to show these
54:24
things work They they work
54:25
great and I guarantee his
54:28
database is not 4500 people
54:31
come come 2021 upsell time.
54:33
Alright. That’s probably five.
54:37
the effect exactly exactly so.
54:42
quick. Second last slide here I
54:44
believe basically. We we talked
54:47
about this right. We tried to
54:48
keep it pretty pretty broad
54:50
scope, but it’s not just lawn
54:52
care or home cleaning that can
54:53
use these types of automations
54:55
right home cleaning landscaping
54:57
You know design build we
54:59
control fertilization window
55:01
cleaning washing snow removal
55:04
You know, pet waste removal.
55:06
There’s so many companies that
55:07
can be using automations to
55:08
their advantage. I probably
55:10
left out a ton there there’s I
55:12
believe last count is 116
55:14
services boat charters. Gopher
55:18
control window cleaning It’s on
55:21
there. I mean there, I mean if
55:22
the list goes on and on and on
55:23
the crazy thing is those 116
55:26
called 100 services we have
55:29
prebuilt industry specific and
55:31
service specific marketing
55:32
content for these things. so
55:34
absolutely take that flow chart
55:35
go out and build it yourself.
55:37
But if you’re like guys, this
55:38
is way too much, I don’t have
55:40
the time or even the skill set
55:41
the right marketing copy emails
55:42
the text messages and call
55:43
scripts. wait till the end here
55:45
in the next. Latitude We got a
55:47
special offer for you, but
55:48
we’ve done the work for you
55:50
tried and tested thousands and
55:51
thousands of emails hundreds of
55:53
clients, Dylan and I both have
55:54
used this in our seven-figure
55:56
businesses and we found the
55:58
biggest pain point is people
55:59
don’t want to re marketing copy
56:00
well. that’s great. I didn’t
56:01
either in the early days, so
56:03
we’ve written every email every
56:04
text message every call script
56:06
everything you need is in here,
56:07
service and industry specific
56:08
and you can go in and customize
56:10
it to your liking and you own
56:11
that document forever. but if
56:13
that’s your biggest hurdle is
56:14
time you don’t have time. Know
56:16
what to say we’ve got that
56:18
covered and like Dylan said. We
56:19
continue to tweak and update
56:21
these things so on version of
56:22
twenty-five or twenty-six of
56:24
just our automated estimate 20
56:25
days to close. follow up so and
56:27
these are refined specifically
56:29
for the service industry. Dylan
56:30
and I and the simple grow team
56:32
are living in the same trenches
56:33
you’re living in still and we
56:35
understand how it needs to
56:37
operate inside your particular
56:39
industry and service business.
56:41
So I’m glad you mentioned that
56:42
Dylan but if you have a service
56:44
business even Been washing you
56:47
name it, We have pretty much
56:48
automated with success. Yes,
56:50
yes. Yes we. We definitely have
56:52
a lot of a lot of different
56:54
industries. We’re working with
56:55
so if you’re ready to Automate
56:57
and actually build the sales
56:59
machine, whether you’re doing
57:00
it yourself or you do think you
57:02
need some help with it. I’m not
57:04
going to go over necessarily
57:06
all the offers, but essentially
57:07
we do have a special offer for
57:08
anybody who’s stuck around
57:11
basically we’re offering $500
57:12
off the the setup fees. For any
57:15
of our automation packages, so
57:19
I welcome you to go. check them
57:20
out simple growth systems.com
57:21
we’ll kind of just quickly go
57:23
over because you might be
57:25
looking at that fully automated
57:26
system and say Geez. That’s a
57:28
lot of stuff. I’m a new
57:29
business. Do I need all that so
57:31
we’ve we’ve kind of structured
57:32
them to be cohesive to the
57:35
different. parts of the
57:37
business life cycle. So we have
57:39
our sales level one package
57:40
very basic. This is actually
57:42
kind of what I started out with
57:43
that simple growth. It’s going
57:46
to handle the the lead intake
57:48
forms You also get our 20 days
57:50
to close estimate. Follow up
57:52
and we give you a little taste
57:54
of the upsells that we know
57:56
you’re going to love. so one is
57:57
a great starting off point
58:00
begin to nurture your database
58:02
with. any questions about that.
58:04
Mike before I go on to the
58:06
sales level. two. No, it’s just
58:07
to clarify that $500 off
58:09
Basically there is no
58:10
conference season up to this
58:12
point with COVID. so what we’re
58:13
kind of doing is is doing a
58:14
virtual conference experience
58:15
today and just like we do at
58:17
the conferences If you pay in
58:18
full, you would receive $500.
58:20
Off any of the packages that
58:22
Dylan’s going after if you’re
58:24
like Mike, we we don’t have the
58:25
cash money upfront. We’re
58:26
reinvesting the business. It’s
58:27
the craziest season cash wise.
58:29
That’s cool. We finance this up
58:31
to five or 6 months interest
58:33
free as well. So if you’ve got
58:34
the cash in the bank, you need
58:35
the tax right off $500 for the
58:37
end of this webinar otherwise
58:39
we’ll extend interest free
58:40
financing for the set of the
58:43
automation and basically you’re
58:44
going out and buying what would
58:46
normally would have cost
58:47
twenty-five or $30000 to build
58:48
out and. A small small small
58:51
fraction of that price, so
58:53
Dylan I think you nailed it,
58:54
but this system is built for
58:56
each size of a business, so you
58:57
can go from level one to level
58:58
two to level three to three
59:00
plus and it hits the specific
59:02
pain points of your business as
59:03
you scale. So Dylan started out
59:05
at level one next thing you
59:06
know he’s at level three or
59:07
three plus and the guy was
59:10
crushing it, but I mean as a
59:11
consumer, Dillon wasn’t quite
59:13
ready to jump up to to sales
59:14
level three when he did it got
59:16
explosive but that that’s very
59:18
common for people to start out.
59:19
I tell you I think about 8586
59:21
percent of our clients to start
59:23
out with level one or two
59:24
within a month or two are on
59:25
level three they they see the
59:27
value they see that. so what do
59:29
we got cooking here for level
59:30
two? Yeah so level two.
59:32
Obviously you get everything
59:34
included in sales level one,
59:35
but then you also get that free
59:37
estimate short term nurture
59:39
that Mike was talking about.
59:40
That’s so important shortening
59:41
the sales cycle answering those
59:43
objections and then cementing
59:45
yourself as the market leader
59:47
very very important. When you
59:49
start to get seventy or eighty
59:51
quote requests overnight, you
59:53
need to be talking to these
59:54
customers in an automated way
59:56
to keep them warmed up so that
59:57
when you do get to their quote,
59:59
they still want you and then
60:01
you get an extra upsell as
60:04
well. So now we’re at two total
60:06
upsell campaigns level Three.
60:09
I’d say this is probably this
60:10
is level three plus are most
60:12
popular just because they they
60:14
start to automate more. I think
60:16
a level one and level two is
60:17
more of like an entry level
60:19
automation package. so great
60:21
great to start on II started
60:21
out on. The level, three and
60:24
three plus are where most
60:26
people are at this. we’re
60:28
getting into almost everything
60:29
that I myself and Mike had
60:31
spoken about is included in
60:32
this package, The only things
60:35
that you’re really missing out
60:36
on are the dispatch
60:37
notification automation the
60:39
five Star review and
60:41
cancellation risk report the
60:42
overdue invoice and the crew
60:44
upsell, and then you don’t get
60:45
the eight upsell campaigns,
60:47
which really really complete
60:48
your email marketing campaigns
60:50
that you need you don’t want to
60:51
you really don’t want to do.
60:52
More than that you get five,
60:54
which is still a great starting
60:56
point. so as we dive in from
60:59
level three to three, plus
61:00
you’re going to pick up the
61:02
cancellation risk report the
61:03
dispatch notification the
61:04
overdue invoice and you’re
61:06
picking up an extra. three
61:09
upsells as well, plus the crew
61:10
upsell correct. exactly and the
61:14
the crew upsell alone in my
61:15
company, we’re able to
61:16
literally sell forty to $50000
61:18
of new work each year just by
61:20
having a regimented process
61:21
that the crew. Reporting the
61:24
issues back to us right so.
61:27
there’s little things like this
61:29
that are really going to move
61:30
the needle and the cost is
61:32
essentially inconsequential. so
61:35
we we still have our kind of
61:37
our our spring late spring
61:39
promo that we are running up so
61:41
if you are interested in
61:42
getting help with any of these
61:44
packages all of this is
61:46
outlined on SG Spring.com and
61:51
if you need a bit more
61:52
clarification on any of these,
61:53
you know you can request a call
61:55
on that website. I believe but
61:57
also just simple growth
61:58
systems.com. Book a call
62:00
that’ll come directly to me and
62:01
we can chat further about this,
62:03
but if you have any questions
62:05
and you’re watching this live
62:06
feel free to text. that’s my
62:08
cell. anytime you can you can
62:11
text or call that number and we
62:13
can chat further about this
62:14
love it. Dylan. I can’t thank
62:16
you enough work on it.
62:16
Wednesday’s not in it if you’re
62:18
going to go out and build this
62:19
yourself you want to organize
62:21
it you want to Automate it and
62:23
then you want to double down
62:23
and dominate it if you don’t
62:25
have the time to do any of that
62:26
you’re looking at a turnkey
62:27
solution hit Dillon up. SG
62:30
Spring.com and what we’ve done
62:32
is literally through the last
62:33
eight or 9 years, we’ve gone
62:34
and figured out how to organize
62:35
your business. How to automate
62:37
your business and how to double
62:38
down and dominate through those
62:40
sales level, three and three
62:41
plus upsells and configurations
62:43
that we have and in domination
62:45
is not just the upsell
62:46
expansion. also reducing that
62:49
cancellation and and and
62:49
increasing that customer
62:51
satisfaction is as we drive
62:53
crazy sales. let’s face it.
62:54
We’re not always going to be
62:56
perfect but the automation goes
62:57
in there. Time it should and
63:00
consistently make sure your
63:01
clients are happy and if
63:02
they’re not it drives a person
63:04
in there for accountability. so
63:07
WWW SG Spring.com Dylan also
63:09
had some specials there for
63:10
$500 off if you’re paying in
63:12
full or we can do 0% financing
63:15
and this stuff is not expensive
63:16
folks. so if you’re looking to
63:18
automate it, it’s as little as
63:19
what about $47 a month. Dylan
63:21
yeah ranges from 47 up to 199.
63:25
as your business grows right.
63:28
As your business grows, we’re
63:29
going to grow with you and if
63:30
you’re not interested, take
63:32
this content take that flow
63:33
chart go back. Watch the
63:34
recorded version of this
63:35
because folks that is the road
63:37
map to service business success
63:39
to go in and organize Automate
63:40
and dominate your market. so
63:42
Dylan appreciate you joining me
63:43
on the first installment of
63:44
work on it. Wednesdays, where
63:46
myself and the simple grow team
63:48
are going to come in here every
63:49
Wednesday varying times, but
63:51
usually between about one and 2
63:53
PM eastern on a weekly basis to
63:55
go in and help you so I want a
63:56
big shout out to. Rudy Roder,
64:00
amongst many other people
64:01
watching live here, but if you
64:03
have questions of the things
64:05
that you should be working on
64:06
in your business to create a
64:09
greater return and create that
64:11
lifestyle business of your
64:12
dreams, why we all got into the
64:14
business. That’s why we’re
64:15
here. We’re going to show you
64:15
how to do it and it
64:17
occasionally like today If you
64:19
stick to the end, we do have a
64:20
little special so hopefully you
64:21
hit SG Spring.com you book a
64:23
call you talk to Dylan and II
64:25
might just give you a. Or text
64:27
you your mobiles on the screen
64:28
and I don’t know, but it’s kind
64:30
of exciting. you don’t see that
64:31
every day, but we’ll see you
64:33
again next Wednesday Workout.
64:36
Wednesdays Simple like Dillon
64:38
from the simple grow team,
64:40
helping you scale and like take
64:41
your life back from your
64:42
service business, you know and
64:43
I’ll see you again next
64:44
Wednesday, probably one or 2 PM
64:45
Eastern sounds good and we
64:48
might be talking about employee
64:49
recruiting and on board
64:51
potential. It’s it’s it’s a hot
64:53
topic right now. so you know
64:54
what I’m going to hold you to
64:54
that. Dylan next Wednesday.
64:56
Recruiting training and
64:58
onboarding how to automate it
64:59
how to create systems and if
65:01
you’ve ever seen the interview
65:02
with myself and Jonathan Patno
65:04
of the lawn care Millionaire.
65:06
we talk about building a team
65:08
building an organizational
65:10
chart and creating a culture
65:12
that scales and let’s face it
65:14
folks the biggest issue right
65:14
now in our service business is
65:16
help help help we need to go
65:18
out and be able to compete with
65:19
the walmarts and all the
65:21
big-box stores right now
65:22
because labor is tight and I
65:24
don’t see any relief coming.
65:26
Next week work on it Wednesday,
65:28
we’ll announce the time but
65:29
somewhere between one and 2 PM
65:30
eastern. We’re going to break
65:31
down the whole employee,
65:33
recruiting training and
65:34
boarding and how to stack your
65:36
virtual bench. Maybe maybe a
65:38
little taste of how to do some
65:39
piece or pay for performance on
65:42
that on the next episode. So
65:42
we’ll see you there. Dylan
65:43
Thanks again. Brother. I’ll
65:45
catch you next Wednesday at
65:46
work on