00:00
pivot your marketing in these
00:01
challenging times to win
00:03
um and honestly a lot of companies are
00:05
doing this right a lot of companies are
00:07
doing this
00:08
absolutely wrong so i want to break down
00:10
six simple ways to
00:12
pivot the angle or the hook of your
00:15
marketing especially on facebook
00:17
um to make things right now work for you
00:20
and continue to double down and build
00:22
those sales that we’ve talked about
00:24
um in previous episodes so the idea here
00:26
is
00:27
we really don’t want to go out and
00:31
try to capitalize on this situation of
00:33
people getting sick and all the fear and
00:34
things like that
00:36
but there is a really good way to
00:40
pivot your messaging because right now
00:43
social media engagement is on an
00:45
all-time high and if you have a product
00:48
or service which
00:49
i believe you do which can actually help
00:51
people
00:52
um now is the time to actually double
00:54
down and do that but there is a right
00:56
way and a wrong way of doing this
00:58
so we don’t want to make it fear-based
00:59
and talk about covid
01:01
or all the things that are going on but
01:03
here i’m going to go over six
01:05
really simple ways to
01:08
um pivot your your marketing
01:11
hook or angle to actually drive more
01:15
sales and um not basically
01:18
try to be preying on the bad times that
01:19
are going on but before i do that if you
01:21
have any comments or questions drop
01:22
below
01:23
um in the live recorded version i’m
01:24
happy to answer them live but
01:26
the first one is for your headline or
01:28
topic of your
01:30
facebook ad or organic post is stress
01:33
reduction so obviously right now
01:36
everybody’s at an all-time high stress
01:37
level these are unheard of times
01:40
and a lot of uncertainty so one of the
01:42
things you can do in
01:43
home cleaner lawn care is basically go
01:46
in and stress
01:47
stress reduction so don’t worry about
01:51
having to go out and maintain the lawn
01:53
or disinfect or clean your home
01:56
right now after you’re done working at
01:58
home um and dealing with the stress of
02:00
the family and kids and everything else
02:02
that’s going on in your normal
02:04
um but not normal day right now so if we
02:06
can talk about how
02:08
your product or service reduces stress
02:11
um without mentioning say coven 19 in
02:14
the headline
02:15
this is a really easy way to get in
02:17
there and drive
02:19
an ad that’s going to convert and
02:20
actually offer a solution to the issues
02:22
that are going on right now
02:24
the next one work from home and not deal
02:27
with
02:28
your lawn care responsibilities or your
02:31
cleaning responsibility so everybody
02:33
right now for the most part unless
02:34
they’re
02:35
essential is working from home this is a
02:37
new reality
02:39
so how do we go in and catch their
02:40
attention with that headline
02:42
working from home now but you don’t
02:45
want to deal with or don’t have to deal
02:46
with your lawn care or home cleaning
02:48
responsibilities that you traditionally
02:50
have to do so we can go in
02:51
and relate to where they are and offer a
02:54
solution to the additional things they
02:55
probably don’t want to deal with after
02:57
working from home all day
02:59
next week thing is free delivery so this
03:01
may not be particular to lawn care home
03:03
clean but a lot of lawn care
03:04
companies will go out and deliver mulch
03:07
or
03:08
firewood or if you own a nursery maybe
03:10
free delivery based on the
03:12
plant products or the bulk products so
03:14
offer free delivery because a lot of
03:16
people don’t want to go out of their
03:17
houses
03:18
if you’re in new york like i am there’s
03:19
actually a lot of restrictions around
03:21
non-essential travel the fourth one is
03:25
spend extra time with your family so
03:28
extra family time
03:29
so right now maybe you’re feeling guilty
03:31
that you’re
03:32
cooped up say in the office like this
03:33
and you haven’t been able to spend time
03:35
with your family
03:36
like you normally would you’re
03:37
distracted trying to get your job done
03:38
in this unusual work-at-home environment
03:41
so take the extra time outside of
03:43
working from home and spend that with
03:44
your family by
03:46
basically utilizing our lawn care home
03:49
cleaning
03:50
services so we’re out or addressing
03:52
where they’re at and then we’re
03:54
showing them the ideal uh scenario
03:57
what could be if they use our services
03:59
so
04:01
next one is boredom stop staring out the
04:03
window at your uncapped
04:04
landscape or boredom while you’re at
04:07
home working
04:08
stop staring at your unkept house and
04:10
dirty dishes or the different things
04:12
that you’re doing maybe it’s time for a
04:13
deep clean
04:14
and disinfectant of that house because
04:16
there’s boredom people aren’t
04:17
uh normally doing what they’re doing and
04:19
not getting out of their house they’re
04:20
not getting out of their property so
04:22
their
04:22
boredom is starting them to focus on all
04:25
the things that are wrong in their yard
04:26
or home
04:27
at this time so we can address that and
04:29
hey
04:30
is your board and causing you to look at
04:32
your unkept landscape
04:34
here’s our solution the desired end
04:36
result and then the sixth and final one
04:38
is
04:38
is emphasis on online services or shops
04:42
so once again if you have say a nursery
04:44
or
04:45
more of a brick and mortar business
04:47
around the lawn care industry
04:50
we’re going to have this on the online
04:51
services or shop so one of the things
04:53
you potentially could do
04:54
is tie into a facebook messenger bot or
04:56
an online shopping cart
04:58
and create an online um product
05:02
solution where people can go and buy
05:04
your services online
05:06
um and have product delivery or very
05:08
similar to facebook messenger bots have
05:10
been driving through mobiles
05:11
is people can go in and get property
05:14
specific
05:15
uh pricing based on zillow square
05:17
footage of livable home square footage
05:19
or
05:20
lot square footage and buy and shop
05:22
online
05:23
and then have that product or service
05:25
delivered in real time at their property
05:27
without them ever having to leave the
05:28
comforts of their home
05:29
so six ways to basically pivot your
05:32
marketing these challenging times
05:33
um and headlines and ways to approach
05:35
that without being a sleazy sales person
05:37
addressing
05:38
a fear-based um sale is strip stress
05:40
reduction
05:41
work from home and not deal with your
05:43
lawn care home cleaning needs
05:45
have someone do it for you free delivery
05:48
extra time with your family if you’re
05:49
confined to your home work space office
05:51
for most of the day
05:52
spend the extra time with your family
05:55
boredom stop staring at the issues you
05:57
may be having in your yard or the unkept
05:58
house
05:59
and then an emphasis on the online
06:01
shopping experience
06:02
um and potential different product
06:04
delivery so comments or questions
06:06
drop below but i wanted to address six
06:07
ways to pivot your marketing these
06:08
challenging times to
06:10
win more customers and not put them off
06:13
as a sleazy sales fits based on
06:14
opportunity
06:15
opportunity or opportunistic marketing
06:18
on what’s going on in the current
06:19
environment so
06:20
callahan’s corner we will see you again
06:24
tomorrow